ages & stages: boomers in libraries

AGES AND STAGES: BOOMERS AND LIBRARIES

BOOMER DEMOGRAPHICS!

Boomers defined as those born between 1946-1964

Every 8 seconds a boomer turns 50

Boomer demand will grow exponentially over the next decade 22 % of current library patrons are 55+ Boomers comprise at least 25% of the population of

every state except Utah By 2014, Boomers will be between 50-70

WHAT DO WE KNOW ABOUT BOOMERS?

Healthy, educated, active and mobile

Aging in place

Seek meaningful engagement in their communities, either paid or unpaid

Expect to design and manage activities for themselves and others

VOLUNTEERS

WORKER VOLUNTEER

CONSUMER VOLUNTEER

ACTIVIST VOLUNTEER

PROGRAMS

FINAL WORDS Already do a great job serving Boomers

Expand and grow your current services Offer Boomers new ways to get involved

Don’t take this age group for granted! Focus groups and surveys Ask what they want from the library Ask how they want to get it from the library

SARA LAWRENCE-LIGHTFOOT

THE THIRD CHAPTER: PASSION, RISK AND ADVENTURE IN THE 25 YEARS AFTER 50