aggregator - a business quiz

A g g r e g a t o r ( A B u s i n e s s Q u i z )

By – Virendra Mathur

P R E L I M S ( 15 Questions, 5 Star Marked )

Blitlab tablet uses liquid bubbles to instantly generate this script from text or relief images input, thus helping a class of people read fast and efficiently. It converts complete files of this script into text in no time in contrast to other devices which can convert only one line at a time. It is

still in developing phase and is considered a better solution as only 1% of total books are available in print in this script. This is by far the first of its

kind device developed for such purpose.

Thus what specialty does BliTab serve ?

Source – www.ibtimes.co.uk 1

Harris Tweed partnered with Heriot-Watt University’s School of Textiles and Design to create this “Smart Fabric” imbued with the

characteristic fragrance called “Aqua Alba” for this brand. The fragrance has been created by Angela Flanders taking inspirations from the iconic taste of the world renowned products of this brand.

Identify the brand for which this scented “Smart Fabric” has been created.

2

This popular media and entertainment channel is owned in joint collaboration by Lakshmi Mittal, Kishore Lulla

and Gokul Binani. It launched its fist services in UK in1999 as a subscription package along with Sony

Entertainment Television. The channel is one of the “Big Three” Indian channels to operate worldwide. Its movie

production arm has movies such as Once Upon A Time In

Mumbai, Peepli Live, Dev.D, Agyaat etc. under its production credits.

Which global entertainment channel is this ?

3

They came up with 'Defeat the Tax monster' where this

insurance brand created a ‘Tax monster’ character for educating followers about ways of saving tax, while

creating awareness for its new schemes.

Which brand ?

4

He launched Govinda and Chunky Pandey with his super-hit films. He is also the person who designed the campaign “Har Har Modi,

Ghar Ghar Modi” before the 2014 elections. In January 2015, he was

appointed as the chief of this board which garnered recent criticism

due to its actions.

Which board/body is this ?

5

This Indian grown chain added Icon to its already existing

list of Imax, ECX, Premiere, Mainstream and

Director’s Cut group of sub-brands.

What common prefix, a very huge name in its

industry, does these sub-brands share ?

6

Confederation of All India Traders (CAIT) has asked this person to

remove the name of his portal as “khanmarketonline.com” which

he has announced on his birthday on December 27, 2015, as the name

resembles to the one in Delhi, which is an upscale market and a global

brand in itself.

Who owns this portal called

“khanmarketonline.com” ?

7

Apple announced a partnership with X to bring ApplePay, which

provides an easy, secure and private way to pay, in China. X cardholders can now add their accounts to ApplePay on iPhone,

Apple Watch and iPad.

Apple partnered with which banking giant of China to launch this service ?

8

This Indian bank partnered with Walt Disney to create customized

Star Wars debit cards for its customers.

Which bank’s innovative branding strategy is this ?

9

Yes Bank and EXIM Bank (Export-Import Bank of India) tasted success by launching this new type of bonds in

India. The issuer of such bonds publicly declares that the capital is being raised to fund projects relating to

renewable energy, emission reductions and so on. EXIM bank issued such a bond in March last year, amounting to

$500million and it was India’s first dollar denominated bond.

What type of bond is this ?10

Identify the parent company from the advertisement.

11

Abid Ali Neemuchwala is the newly appointed CEO of this Indian born

global firm. Neemuchwala joined this firm as group president and COO from

TCS last year to revive this firm’s Indian market and to compete with

local outsourcing competitors. He will take the post on February 1.

Which firm appointed him as their new CEO ?

Image source : economictimes.indiatimes.com 12

There were only three of these special Rolls Royce Phantom models released

by the company.

Whom do they pay tribute to/ What are they

called ?

13

What is his companies most famous offering to the world

of beverages ?

14

“Connect” is a platform that connects teachers

across different campuses within the same group of schools enabling them to share their presentations

and other teaching resources on a Virtual

Academic Network (VAN).

Which TATA company released

“Connect” ?15

P R E L I M S A N S W E R S

Blitlab tablet uses liquid bubbles to instantly generate this script from text or relief images input, thus helping a class of people read fast and efficiently. It converts complete files of this script into text in no time in contrast to other devices which can convert only one line at a time. It is

still in developing phase and is considered a better solution as only 1% of total books are available in print in this script. This is by far the first of its

kind device developed for such purpose.

Thus what specialty does BliTab serve ?

Source – www.ibtimes.co.uk 1

It is the first Braille iPad with the specialty to convert text or images into braille script.

Harris Tweed partnered with Heriot-Watt University’s School of Textiles and Design to create this “Smart Fabric” imbued with the

characteristic fragrance called “Aqua Alba” for this brand. The fragrance has been created by Angela Flanders taking inspirations from the iconic taste of the world renowned products of this brand.

Identify the brand for which this scented “Smart Fabric” has been created.

2

Johnnie Walker

This popular media and entertainment channel is owned in joint collaboration by Lakshmi Mittal, Kishore Lulla

and Gokul Binani. It launched its fist services in UK in1999 as a subscription package along with Sony

Entertainment Television. The channel is one of the “Big Three” Indian channels to operate worldwide. Its movie

production arm has movies such as Once Upon A Time In

Mumbai, Peepli Live, Dev.D, Agyaat etc. under its production credits.

Which global entertainment channel is this ?

3

They came up with 'Defeat the Tax monster' where this

insurance brand created a ‘Tax monster’ character for educating followers about ways of saving tax, while

creating awareness for its new schemes.

Which brand ?

4

Bajaj Allianz

He launched Govinda and Chunky Pandey with his super-hit films. He is also the person who designed the campaign “Har Har Modi,

Ghar Ghar Modi” before the 2014 elections. In January 2015, he was

appointed as the chief of this board which garnered recent criticism

due to its actions.

Which board/body is this ?

5

This Indian grown chain added Icon to its already existing

list of Imax, ECX, Premiere, Mainstream and

Director’s Cut group of sub-brands.

What common prefix, a very huge name in its

industry, does these sub-brands share ?

6

Confederation of All India Traders (CAIT) has asked this person to

remove the name of his portal as “khanmarketonline.com” which

he has announced on his birthday on December 27, 2015, as the name

resembles to the one in Delhi, which is an upscale market and a global

brand in itself.

Who owns this portal called

“khanmarketonline.com” ?

7

Apple announced a partnership with X to bring ApplePay, which

provides an easy, secure and private way to pay, in China. X cardholders can now add their accounts to ApplePay on iPhone,

Apple Watch and iPad.

Apple partnered with which banking giant of China to launch this service ?

8

This Indian bank partnered with Walt Disney to create customized

Star Wars debit cards for its customers.

Which bank’s innovative branding strategy is this ?

9

Yes Bank and EXIM Bank (Export-Import Bank of India) tasted success by launching this new type of bonds in

India. The issuer of such bonds publicly declares that the capital is being raised to fund projects relating to

renewable energy, emission reductions and so on. EXIM bank issued such a bond in March last year, amounting to

$500million and it was India’s first dollar denominated bond.

What type of bond is this ?10

Green Bond

Identify the parent company from the advertisement.

11

https://www.youtube.com/watch?v=UYIE4KBvVhM

Patanjali Ayurved Limited

Abid Ali Neemuchwala is the newly appointed CEO of this Indian born

global firm. Neemuchwala joined this firm as group president and COO from

TCS last year to revive this firm’s Indian market and to compete with

local outsourcing competitors. He will take the post on February 1.

Which firm appointed him as their new CEO ?

Image source : economictimes.indiatimes.com 12

There were only three of these special Rolls Royce Phantom models released

by the company.

Whom do they pay tribute to/ What are they

called ?

13

They were named Ghost Mysore, paying tribute to Tipu

Sultan, his war tactics and bravery

What is his companies most famous offering to the world

of beverages ?

14

“Connect” is a platform that connects teachers

across different campuses within the same group of schools enabling them to share their presentations

and other teaching resources on a Virtual

Academic Network (VAN).

Which TATA company released

“Connect” ?15

Safety Slide !

F i n a l s 1. IB Forward

2. Differential

3. IB Reverse

4. Long Visual Connect

*You can see an answer getting repeated in the quiz. Two different questions, same answer*

I B F o r w a r d • 22 questions worth 10 points each.• On pounce, a team will play for +20/-15.• If you want to speak out of turn, pounce while the pounce window

is still open.

X partnered with Disney to come up with Lightsaber Escape, an app that lets you use your smartphone as a lightsaber so that you can battle

Stormtroppers in your phone browser and practice some of the moves. The campaign is named as ___X___ ______ Experiment.

Identify the company.

Image source : digitalsynopsis.com

GOOGLE Inc.

He is regarded as the “founder of modern management” whose writings contributed a lot towards the corporate structure of companies as in present. His career as a business thinker began in 1942 when he was granted access to internal meetings of X (a company). He was invited by Donaldson Brown,

administrative head of X to conduct what was called a political audit in 1943.In 1946 came out the book titled Concept of the Corporation, resulting

from his audit of two years, it popularized X’s multidivisional structure though it hardly got good reviews from X’s revered chairman, Alfred Sloan.

It can be owned to the fact that X, during that time, was itself a very successful corporation in the world.

Identify this famous writer and X (the company).

Peter F. DruckerImage source : Wikipedia.org

It was Erik Wallenberg’s invention that changed the packaging industry forever. Initially it came in a particular shape which gave

this company its name. This company was started by Ruben Rausing building on Erik’s innovation. The product, in no time, became a big hit and thus became a generic name for such type of packaging. The

first and foremost problem it solved was to replace the clumsy senseless glass bottles which were used to preserve milk.

Which company gets it’s name from this much popular product ?

This energy drink, produced by a London based company of the same name, shares

its apt name with this famous persona from this enduring group of people of a

specific region of the world. This has been developed as a 100% natural substitute to energy drinks available here, to also pay tribute to this community of adventure

lovers and the one, most famous of them.

Give me the name of the drink.

Being the chairman of three different car companies in three different parts of the world, he is also known by titles such as “Le Cost Killer!” and “Mr. Fix It” for his sheer brilliance in steering two companies at the

verge of shutting down to now global players. He was so loved in Japan that he became the central character of a 7-season Japanese manga comic series, titled in English “The True Life Of ______ _____” in the Big

Comic Superior.

Who is this businessman, known globally for his disciplined schedule

and great business tactics ?

Carlos Gohn

Belvedre – The Polish presidential Palace

Connect to a famous beverage, in news

recently !

Bulletproof Coffee has became a cult in the daily beverage intake in US after Dave Asprey detailed out his recipe of preparing it. He got this idea

after drinking a special tea brewed with yak-butter in Tibet. Thus he decided to use this product that originated in ancient India to brew his coffee with and

also to find a competitor to the yak-butter brewed beverage. Perhaps the earliest mention of this product in American literature occurs in an 1831 Edgar Allan Poe short story, MS Found in a Bottle, which describes a

trading ship in Java carrying “coir, jaggeree, X, cocoa-nuts, and a few cases of opium”.

What is this main ingredient/cult ingredient which is in high demand today in US ?

Ghee

This company was started by Vishal Gondal in 1999 along with four other partners and soon became the largest game developer in India, clocking around $400,000 at one time in 2011. It was acquired by the

Indian arm of The Walt Disney Corporation in 2011.They developed titles like Bioshock, Warchess, Godzilla and many

other successful game titles. In India, this company runs the country’s only subscription based PC games services called

“GamesOnDemand”

Which company is this ?

indiagames.com

Which business group operates Spencer’s Retail and Hypermarkets chain of stores ?

This multi-national corporation was started by Habil Khorakiwala by incorporating Worli Chemical Works

(acquired by his father in 1959) with the pharmacy division of Akbarallys. This is the first company outside of US and Europe to manufacture recombinant human

insulin. This company sold there protein nutrition business, including brands like Farex and Protinex to

dairy giant Danone for Rs 1,280 crore.

Which major Indian corporation is this ?

Legend has it that such superior quality towels could not be manufactured outside Turkey but they did that in India in 1993 by

setting up the terrycloth towel facility in Vapi, Gujarat. The company now owns Christy’s, a brand that serves towels to British Royal

Family itself. They also owns the contract to manufacture Wimbeldon Towels . They recently acquired Vikram Ispat, the

sponge iron business of Aditya Birla Group. The group is headed by Balkrishan Goenka and also ventures into pipe manufacturing, steel

and textile industry.

Which $3-Billion group is this ?

This Indian company has partnered with European giant Airbus to manufacture Army helicopters in India under

the “Make In India” scheme. The same company has also forayed into the e-commerce space with its website

m2all.com for the first time to make the dealing and checkout experience faster for its customers.

Which Indian giant ?

Mahindra & Mahindra

This company states a unique objective for its growth plans, called “10-by-10”, that is to be 10 times the

current size, for the whole group. Their Agro firm recently announced the acquisition of agro company Astec

LifeSciences in India. They are also expanding into e-commerce sector as their chain of gourmet retailing

stores, Nature’s Basket acquired a small e-tail company to merge and to expand online.

Who is this big player in Indian business field ?

It all started in 1990 when Lacchman Das Mittal retired from Life Insurance Corporation of India as a zonal

manager. He then took up the family business- Sonalika Implements set up by his father in 1969 and converted it into a multi billion empire, only to be ranked third after

Mahindra&Mahindra and TAFE in India. His daughter, Usha Sangwan, is LIC’s first woman managing director.

What does Lacchman Das Mittal set up thus ?

International Tractors Limited

He founded the New India Assurance Co Ltd. In 1919. As a president of Indian Olympic Association, he financed the Indian contingent to Paris Olympic in 1924. He also

constituted the Chair for Sanskrit Studies at the Bhandarkar Oriental Research Institute, Pune.

Who is this famous Indian pioneer ?

Sir Dorabji Tata

Any mobile phone user in Bihar can give a missed call to a specific number to immediately get a return call that will play Kan Khajura Tesan for 15

minutes. Besides a series of entertainment programs, the channel of course plays advertisements of this companies brands.

Which giant came up with this innovative branding strategy to connect to its customers living in dark

areas ?

He sent his girlfriend some flowers on her birthday through a florist but the florist did a pathetic job. Experiencing this, Vikas Gutgutia thought that

there is some space to venture in the “floral” market.

Thus, he stepped out to establish X, today, as said the worlds largest chain of floral boutiques with

outlets in every prominent city of India(Chandigarh too). Their first store opened in 1994 at South

Extension II, Delhi. Today, he owns a complete chain of outlets including X weedings, X Floral

Touch – India & Dubai, X Tahiliani (luxury store) and others.

What does Vikas Gutgutia established thus ?

Connect to the parent group

After the effectiveness of Glass-Steagall Act that required the splitting of

commercial and investment banking businesses, Henry X and Harold Y

(with other partners) formed XY on September 16, 1935. it joined the NYSE in 1942. The bank offered $50million bond to help finance European

reconstruction efforts after WWII. In 1962, the bank developed first computer model for financial analysts.

Robert Baldwin was the most famous chairman of this bank who expanded this into a full-service financial brokerage. Under his leadership,

instead of taking country club memberships, it rented Madison Square Garden sky boxes to entertain clients at Knicks and Rangers games.

Which banking giant is this ?

What came up in the Treaty of Asunción signed on March 26, 1991 with the objective of establishing a

common market among the participating countries. Later, the Treaty of Ouro Preto was signed to supplement the first treaty, establishing that the Treaty of Asunción was

to be a legally and internationally recognized organization.

This product debuted a year ago but the company launched it recently for the global usage. Currently, it will be available in U.S. East, U.S. West and Europe. The “X WorkMail” forms a part of group containing “X WorkDocs” and “X

WorkSpaces” for the I.T. enterprise storage and sharing services.

Which company launched these services to it’s huge client base ?

NILEAvailable at a price of $95, this cologne is named “Leaders Number One” inspired by this world famous leader. Caviar, known for themed remakes of

Apple products, designed and launched an iPhone carrying his profile, the

countries emblem and a verse from national anthem. Such iPhones were

released on his 63rd birthday and only 63 units were produced.

Who is this famous man ?

S C O R E s P L E A S E !

D i f f e r e n t i a l( 3N+5 )

• The round consists of 6 questions.• “N” is the number of teams answering the question wrong / not

answering.• No pounce allowed. Write your answer on the sheet of paper.

The short movie MissionA7000 was an innovative branding strategy from this

company to launch their new product. The promotions started with FakingNews

releasing the first article related to this movie and censorship ban.

This comic-strip story features Louis Santiago trying to escape his kidnappers using this product and his hacking skills.

He travels through India, Istanbul and Dubai during this time. This is not the first

time the company has done this, previously collaborating with Ranbir

Kappor for another product launch where he interacted with fans on six different

social networks in a day.

Identify this company.

Lenovo

This blended whisky, in particular, gets its

name from the ballad of “The X” which tells of the

heroic Prince Bonnie Charlie’s 1745

Jacobite uprising led by a troop of X.

What is X ?

Cowboy Ventures founder Aileen Lee coined this term (X) in November 2013 TechCrunch blogspot for startups evaluating themselves at $1 billion mark. Since then, it has become a common phrase to refer to such startups

that have gathered a $1 billion market value. As of August 2015, the list is led by Uber

(transportation), Xiaomi(consumer electronics) etc.

Another term, Y was coined for the startups crossing a $10 Billion evaluation mark.

What are the terms X and Y ?

Differential will be applied only on both X and Y as answers. For either X or Y, a team will get 5 points. A

team answering both X and Y will get full differential points.

X – UnicornY - Decacorn

This company came recently in news as they hired a local contractor to restore their Downtown Dubai hotel that got damaged while the firework show on New Year celebration. They are one of the largest real state players in UAE

and has in list the construction of Burj Khalifa and Downtown Dubai among

others.The company also came in news in

allegiance of misappropriation of funds during their construction of 2010

Commonwealth Games village in India.

Which UAE construction giant is this ?

The design for this structure was a result of discussion between Maurice Koechelin and Emile Nouguier to construct a suitable

centerpiece for the 1889 Exposition Universelle. Koechelin, working at her home described the idea as “a

great pylon, consisting of four lattice girders standing apart at the base and coming together at the top, joined together by metal

trusses at regular intervals”. The head of the construction company showed little interest but still approved the project, unknowingly

giving his name to this iconic structure.

What construction was thus approved ?

In their Germany campus, this company released the robot “GoCart” that serves their utterly iconic product on demand. In contrast with the wending

machines that cannot move, this robot comes with an app and direction manual and serves you by coming to you. You need to scan the QR code,

install the app and order.

Which iconic brand/company is this ?

S C O R E s P L E A S E !

I B R e v e r s e • 22 questions worth 10 points each.• On pounce, a team will play for +20/-15.• If you want to speak out of turn, pounce while the pounce window

is still open.

Ernest Henderson and Robert Moore started this huge hospitality brand by acquiring the first

building in Massachusetts. Today, it’s the second largest in the Starwood group after their Westin

group of brands.

Identify this brand from the clip. https://www.youtube.com/watch?v=gW1--YIl9Yc

This company is a subsidiary of U.S. conglomerate Textron and is famous for its small,

piston-powered aircrafts.

Identify this company from the logo.

Modest beginnings in Lengnau, Switzerland in 1917

Lisa Ray

2015 Good Design Awards

Official timekeeper of Brisbane

International for the first time

Connect to a prestigious name in watchmaking industry.

A joint venture between Elgin Watch Company of U.S. and Lip of France laid the groundwork for these type of watches. Astron, unveiled by Seiko in 1969, was the first X watch. The production of these new types of watches was taken hands on everywhere in the world, but the mature Swiss watch

industry hesitated, plunging their sales gravely during 1978 while strengthening both American and Japanese watchmaking industry. Hence,

this period of time was marked by a lack of innovation in Switzerland at the same time the prospering of other watch industries in the world, triggering a

global phenomenon.

What was this phenomenon, rightly called so based on the name of the material that brought the

revolution in one sense ?

QUARTZ

It converts services-to-software and learns up the information regarding patterns of decision making so that it can take decisions for the enterprise while the human resources indulge in creativity and business development.This is the world’s first by Digitate, a subsidiary of this technology giant.

Who ?

Japanese automaker X, announced that it will partner with Y, the American automobile giant

to inculcate the SmartDeviceLink open-source software (developed by Y) in it’s

cars. This allows drivers to manage smartphone apps using display screens, buttons or voice

commands. Many apps like Spotify, Domino’s Pizza are

available on Y’s app.

Identify X and Y.

X – ToyotaY - Ford

This Chinese multinational announced jewel versions of two of it’s smartwatches released in 2015, “Jewel” and “Elegant” partnering

with Swarovski’s Gemstone Business. They ae provided with AndroidWear and are compatible

with Android and iOS. This companies smartwatches come

with heart rate sensor and 6-Axis motion sensor.

Which Chinese technology giant is this

?

This advertisement by 3M for one of it’s products was hugely popular last year in business circles.

The product is known globally for its long durability and can be found in use for daily practices in every home.

Identify the product. https://www.youtube.com/watch?v=LL50Q0EEE1k

Well . . .

Bob Woodward when working in The Washington Post in 1972 was teamed up with Carl Bernstein. Together, they came to be

known as America’s most famous journalist as they spearheaded a daunting task and the reporting of the whole plot as it unraveled.

Their article in The Washington Post won a Pulitzer Prize and the work was penned down by them as two bestselling books, All The

President’s Men and The Final Days.

What did they do ?

They were the one who brought to the fore “The

Watergate Scandal”

Yes !Identify the advertiser.

Parisian chemist Angelo Mariani mixed cocaethylene (cocaine+alcohol) and wine and started selling it as

Vin Mariani. It soon gathered a large audience including names like Alexander Dumas, Jules Verne etc. Seeing the success, Dr. John Stith Pemberton of Atlanta – himself a morphine addict following an injury

in Civil War - decided to create his own drink and named it Pemberton’s French Wine Coca but soon it became illegal due to a prohibition passed in Georgia. It didn’t became illegal due to cocaine but due to alcohol. Seeing this, Pemberton changed the formula by replacing wine with sugar syrup and thus

debuted his new product in 1886 : “X- The Temperance Drink”.

Identify X.

The book reveals the hard work and challenges faced by Subhasish

Chakraborty when he decided to start this company in 1990, today a

leading logistics solution provider across the globe.

What did he establish ?

The Acme Corporation is the second richest company in this category, very famous for the range of its outlandish

products that fail or backfire catastrophically at the worst possible

times. In a gag TV series, it appears to be a conglomerate which produces every

product possible, however extravagant or elaborate, such as “Acme Rocket-Powered Products Inc.” or “The Acme Giant Rubber

Band” (for a specific purpose) etc.

Where do we see Acme products unveiling their “danger” on TV ?

Acme Instant Tunnel – always backfiring on the protagonist

The Road Runner Show

Charle’s Dickens drew the reference of this bank for his famous novel, published originally in 1859, from the actual bank of Child&Co. – the oldest

private bank in England and possibly in the world. It was founded in 1560 and has occupied the same site in Fleet Street ever since. This bank now is a part of The Royal Bank Of Scotland group. He writes of the bank as “. . the partners in the House were proud of its smallness, proud of its darkness, proud of its ugliness, proud of its incommodiousness.”

Name the bank and the novel.

Tellson’s Bank in A Tale Of Two

Cities

“The Storm on the Sea of Galilee” – this famous 1640s art work became the cover of a famous book by Peter L. Bernstein, one of the most revered author writing on

business risk and management and a great

financial historian.

What was the apt title given to the book,

describing the stories of giants of business and

science like Pascal, Bernoulli and those who were relatively

unknown at their time ?

She was one of the most sought after actress’ in late 70s after her debut in Dev Anand’s Des Pardes. Being a news maker since

beginning, she had some very famous link-ups with Sanjay Dutt and Superstar Rajesh Khanna before finally being married to her present

day tycoon husband. She had acted with Rishi Kapoor in six films including Bade Dil Wala and Karz. Her other famous filmography

includes Rocky, Fifty Fifty, Souten, Suraag, Insaaf Main Karunga, Adhikar, Yudh, Khuda Kasam, Samay Ki Dhara and

many more.

Today, she is the head of the philanthropy and charity division of his husband’s empire.

Who is she ?

He started his first venture while he was still studying in Delhi Engineering College. Sameer Bhatia and Yahoo! were his inspiration that time. He

aspired to go to Stanford, because that was where Yahoo was built, but lack of financial resources and poor hand on English made him to decide to learn coding by himself. He started building his own content management system with some of his college mates, which went onto being used by some of the biggest news publications including The Indian Express. He always want to

venture in internet or mobile payment ecosystem and his idea was of paying through mobile. That is when he established X – the parent of today’s

mobile payment business, Y. He is also the resident DJ at X, often forcing his colleagues and teammates to listen to the music he discovers.

Who is this young Indian businessman and identify Y ?

This magazine was acquired by the Washington Post in 1961. It ceased it’s print operations with the December 31, 2012 issue and

transitioned to an all digital format, called the X Global. At this time, it was run by IAC group. IBT group acquired this magazine in 2013

and re-launched a print edition on March 7, 2014.

Which magazine ?

Their old logo was their name written in full in capital letters. This is their new logo.

Identify the organization.

The predecessors of this company have history dating to 1888. In 1909, James H. X and John A, Y merged their interests to form X-Y Book Company, even a great player in education market today. This company is now known as X-Y Financial and serves as the parent company of S&P’s

rating services, S&P Capital IQ, Platts, J.D. Power and Associates and is the majority owner of S&P DowJones indices venture. X-Y sold their entire

educational division to Apollo Global Management in 2012. The shareholders voted to change the company’s name to X-Y Financial on May

1, 2013.

Give me X-Y ?

American Defense Contractor

A subsidiary of Boeing. An American aerospace manufacturing and defense contractor company.

Named after native American axe.

Current operators ( in blue )

Connect.

TomaHawk Cruise Missiles

Lyle D. Goodhue’s invention gave birth to a new billion-dollar industry after WWII as the usage of his designed product became

more and more popular. He developed what was called as “Bug Bombs” for the US

Army to protect them from Malarial mosquitoes while fighting the war. It

became more of a popular commodity after Philippines fell in 1942, the main reason for

the failure of American soldiers being malaria.

What industry does his invention gave birth to ?

Aerosol Can making Industry.

His invention was Aerosol Cans which were called “Bug Bombs” as they dispense mosquito-killing liquid in the form of mist to kill mosquitoes. It

turned out to be a deciding factor for the triumph of American and British armies during WWII.

S C O R E s P L E A S E !

Long Visual Connect

• A set of eight images and nine slides in total. • Marking scheme is specified on each slide.• Each slide contains the information whether or not it asks for individual

identification. In case of individual identification, you have to write the

answer on paper. It carries 15 points.

+50/-5

He joined TATA’s in January 1940. He was instrumental in promoting the Investment

Corporation of India in 1937. He was responsible in promoting ICICI (Industrial Credit and

Investment Corporation of India Ltd.) who regarded him as a founding father. Besides being the

Director-in-charge of the Investment Corporation, he was also the Chairman of the Textile Companies, NELCO and the New India

Assurance Company.He represented India as a non-official delegate at

the International Monetary Conference at Brettenwoods in 1944.

Identify the person ?

Ardeshir Darabshaw Shroff

 Sir Purshottamdas Thakurdas

+45/-5

+40/-5

Lala Sri Ram

+35/-5

He became Municipal Commissioner of Bombay in 1928. He was the first Indian to hold this

position.After 23 years in Government, he joined TATA’s in 1931. He was responsible in bringing some

measures like profit sharing bonus which was unheard of till then in the Indian industry. He was

also responsible for the Indianisation programme. A journalist in Illustrated Weekly of

India described him as "an image of the Average America's idea of big business.“

Who is this from the family of TATA’s ?

Ardeshir Dalal

+30/-10

Titled as A Brief Memorandum Outlining a

Plan of Economic Development for India

+25/-10

An astute Marwari, he received the learning of business tactics from the father of his first wife early on. He became the founding president in the Harijan Sevak Sangh founded by Mahatma Gandhi in Delhi. He established Hindustan Motors in 1940s. After

independence, he diversified his business by investing in tea and textiles, cement, chemicals,

rayon and steel tubes. Uco Bank, formerly United Commercial Bank, established in 1943 in Kolkata was his brainchild. He founded the Technological

Institute of Textile & Sciences in Bhiwani among other educational

institutions in 1943.

Who is this Indian pioneer ?

Ghanshyam Das Birla

Kasturbhai Lalbhai

cofounder of Arvind Mills+20/-10

John Mathai+15/-10

+10/-15

J.R.D. Tata – the name

goes in the connect

Safety Slide !

B o m b a y P l a n . It was named as

A Brief Memorandum Outlining a Plan of Economic Development for India

and was signed by these 8 dignitaries of Indian Business ecosystem.