agile 2017 lean product development

CUSTOMER DISCOVERY OR PRODUCT DISCOVERY ?1

STORYStartup Discovery path

Founders Philosophy

Lean Product Development

Business Hypothesis

Being Agile

Path forward2

RAGHU KASHYAPCo-Founder and CTO at Intentwise.

Managing Director and Head of Orbitz Worldwide, India center.

Architected and helped build data Infrastructure and analytics platform for Orbitz.

Agile coach and evangelist3

THINGS TO PONDER

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B2B/B2C Data

Blue or

RedTech

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CORE BELIEF

Product Discovery cannot be done in isolation from Customer Discovery.

Search and Discovery at every step

Technology enables business and in itself is not a business

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LEAN PRODUCT DEVELOPMENT

Startup success can be engineered by following the process, which means it can be learned, which means it can be taught. - Eric Ries

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TECH ENABLEMENTCI & CD at the core of your cultureData should be at the fore front and NOT an after thought.DO NOT fall in love with your codeSeparating things out which is NOT at the core of your business. (Build vs Buy)

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HYPOTHESIS CURRENT GAP

Identify the gapReview the landscapeBeta customersAutomation

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HYPOTHESIS INTENT Online Travel Agency (+Chicago + Hotels)

• Chicago hotels near navy pier• Chicago hotels under $100

• Chicago hotels near Wrigley field’Tutoring Marketplace (+chemistry +tutors )

• Organic chemistry tutors

• Inorganic chemistry tutors

• Chemistry tutors nycRestaurant equipment parts distributor ( +Jackson +control)

•Janet Jackson control music album9

COMPLEXITIES

Size/Scale of data

Text analytics inherently complex

Rich set of reference libraries required

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BEING AGILE IS IMPORTANTPersonal GTD philosophy

3 Things a day

3 Things a week

3 Things a month

Goals and Roadmap

6 months

1 Year

24 Months

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Mantra for success

1. Bootstrap when possible. 2. Focus on Customers.3. Listen, Learn and Test.

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START-UP BIBLE

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THANK YOU.

@ragskashyap

https://www.linkedin.com/in/raghukashyap/

https://kashyaps.com14