agile epublishing: a case study for success

AGILE ePUBLISHINGAn Association Case Study

Association Case Study:

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Overview• Trends affecting associations

• The digital publishing opportunity

• What is agile ePublishing?

• AAOS case study– Identifying problems– Evaluating vendors– Implementing quickly– Integration with other systems– Iterate, iterate, iterate…– Results

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Trends Affecting Organizations• Members are looking for more personalized and

curated information

• Associations need to identify non-duesrevenue models

• In the Internet age, information needs to be updated and distributed quickly

• Richer, more seamless and interactive experiencesare expected

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Digital Publishing Opportunities

• Immediate delivery of content

• Improved discoverability of content

• Open web standards providing access across devices and platforms.

• Easier repurposing of content

• Ability to add value with rich media, supplements, etc.

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Agile ePublishing Defined• Rapid iteration to constantly improve user experience• Content repurposing and remixing• Ability to reach users on their preferred devices• Personalization based on integration with

existing systems• Ability to leverage existing content and enhance

with new digital-first content• Data driven optimization• Flexible revenue models

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American Academy of Orthopaedic Surgeons

• Preeminent provider of musculoskeletal education to orthopaedic surgeons and medical professionals around the world

• Professional association with 39,000 members worldwide

• Active publisher of scientific and medical education materials since the 1950s

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Making the Shift to Digital• AAOS began selling ebooks in 2012

Initial platform wasn’t agile– Titles required an app– High vendor royalties– Limited options (content, integration, configuration)

• 2013 AAOS strategic goal– Accelerate content production– Increase flexibility of content delivery

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Evaluating DigitalPublishing Platforms

AAOS Wish List

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AAOS Wish List• Unified online experience• Streamlined print/digital workflows• Direct control over revenue• Ability to repurpose content for continuing education• Search and social sharing• Protection of intellectual property• Flexibility in marketing and business models

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Rapid, Agile Design IterationFocus on user

experience

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Ability to Break Up, Repurpose and Remix Content

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Delivery on Mobile Devices

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Interactivity and Rich Media Support

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Keys to Agile ePublishing• Rapid ingestion of existing content

• Ability to enhance over time with rich media and new digital first content

• Seamless cross-platform support with browser-based delivery

• Direct control from editorial through sale and fulfillment

• Integration with association management and other systems for single sign-on, tiered pricing and personalization

• Support for flexible revenue models, including trials, subscriptions and institutional sales

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Points to Consider• How will you manage DRM?• Will you support tablets and phones?• Do you prefer a fixed layout for a consistent user

experience between print and digital or reflowable?• How can you repurpose existing content (unbundling?

remixing?)• How can you support institutional customers?• Integration with other offerings like CME?

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Questions?

Bill Bruce, CAEChief Technology OfficerAAOS

Carlos R. MartinezVice President, SalesTizracarlos@tizra.com