agile marketing - expanding agile outside it

By Maria Matarelli

Agile MarketingExpanding Agile outside of IT

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2012 2013 2014

Monthly Revenue Growth

How would your

business change if you had vertical

increase in revenue?

@MariaMatarelli

• Uncover the opportunity in expanding Agile outside of IT

• Discover techniques and strategies at the core of Agile Marketing to rapidly grow your business

• Hear a case study on how we reached more than 780% growth in revenue in just a year!

• Learn how to apply the first steps of Agile Marketing

TODAY YOU WILL…

@MariaMatarelli

Maria MatarelliCertified Scrum Trainer (CST)President of Formula InkCo-Founder of the Agile Marketing Academy

@MariaMatarelli

An Agile Organization’s Goal

Goal: True Agility

@MariaMatarelli

*excerpt from the Version One 10th Annual State of Agile Survey, page 6www.stateofagile.versionone.com

@MariaMatarelli

Agile Challenges

Dominican Republic

LondonShanghai

San Francisco

Trinidad

New York

Jamaica@MariaMatarelli

Small Changes, Rapid Results

Agile Marketing

• Iterative process for fast results and sustainable growth

• Focus on customer relationships that carry the most value

• Organizing your marketing into channels

• Creating the systems and messaging to reach your ideal customers

What is Agile Marketing?

@MariaMatarelli

Business Monthly Revenue

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@MariaMatarelli

Who is your ideal customer?

Identify your Perfect Customer

Filtering for Your Perfect Customer

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Agile Marketing

Who needs you vs. Who can you sell to?

@MariaMatarelli

Identifying needs from the user’s perspective

User Story Writing

As A: ____________

User Story Components

3 Parts

I Need: ____________So That: ____________

(WHO)

(WHAT)

(WHY)

<---- Ideal Customer

<---- Your Solution

<---- My Problems go Away

@MariaMatarelli

PERSONAS

QUICK STATSAge: Occupation:Location:Company Size:Computer skills:

Primary PersonaName:

Employer: Background:

KEY GOALS:

Motto:

A DAY IN THE LIFE:

CHALLENGES:

PERSONAS

QUICK STATSAge: Occupation:Location:Company Size:Computer skills:

KEY GOALS:

A DAY IN THE LIFE:

CHALLENGES:

Secondary PersonaName:

Employer: Background:

Motto:

Where would you put your

marketing dollars?

Five campaigns were run to

specific personas with

user stories

1 2 3 4 5Campaigns

7,313

929 1,104

+600%

The Story of the Solution

Agile Marketing

Breaking Down and Building Value

User Story to Sales Letter

Social Proof (feel, felt, found)

Connecting on the Problem

Calls to Action

Agile Marketing

Inspect and AdaptOne targeted change at a time

@MariaMatarelli

@MariaMatarelli

Sold out of inventory!

7,313

929 1,104

+600%

@MariaMatarelli

Agile Funnels

All internet sales funnels consist of the same basic parts. What makes Agile Funnels unique is that they are built middle out.

We start at the point of educating our potential customer, crafting our messaging using the user story brainstorming method to focus on problems we solve, who we solve them for, and why they need it solved in the first place.

@MariaMatarelli

Agile Marketing

Real Agile Transformation includes more than just your IT department.

@MariaMatarelli

Imagine.The rightprocessesin place.

@MariaMatarelli

• allow you to be more efficient• increase your productivity• reach more customers• help you generate more sales

would it be worth it?

If all this approach did was

Maria@AgileMarketingAcademy.com

@mariamatarelli

www.linkedin.com/in/mariamatarelli

www.fb.com/mariamatarellipage

Connect with me.

Expanding Agile Outside of IT

Agile Marketing Academy300 N. LaSalle Street, Suite 4925Chicago, IL 60654, USA

Office 773-492-1465info@agilemarketingacademy.comwww.agilemarketingacademy.com

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