agribusiness 360
Post on 25-May-2015
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• Cold storage
• Processing &
Value addition
Industrial Derivatives
• Oils, Cake & Meal
• Sugar,Tea,Coffee,Tobacco
• Fibre: Cotton, Jute, Coir
• Food products/Value added
Food products
• Breakfast/ processed/
canned foods
• Baby foods
• Aromatic oils/ Flavours
• Feed Mix
• Nutraceuticals
• Plant based medicines
Primary products
•Grains
•Fruits & Vegetables
•Mushrooms
•Condiments & Spices
•Flowers & Ornamentals
•Fodder
Agricultural inputs
• Seeds & other Planting
Material
• Farm Power & Machinery
• Tools & Implements
• Agril chemicals
• Fertilizers, growth
promoters, pesti-/
weedi-cides
• Bio agents
• Hi-Tech nursery
• Sprinkler/ Drip irrigation
equipment
© Sudhir Kochhar 2012
Inverse source-
sink relationship
&
input-responsive
dwarfing genes
High grain
yielding semi-
dwarf wheats
B.t. cry toxins
damage insect gut
cell membrane
that eventually
kills it
Insect resistant
Bt transgenic
crops
Highly
successful
generic product
Very successful
proprietary
commercial product
Discovery
Invention
Innovation
Product
© Sudhir Kochhar 2012
Technology Push Market Pull
Technology
Innovation
Market
Problem-solving
target oriented
User
satisfaction
oriented Product
specification
standards
& quality
oriented
Market
Product
Technology
© Sudhir Kochhar 2012
Top Innovations of 2011 [The Scientist, Jan 2012]
LUCAS Pocket Microscope
• easy-to-use, pocket-size
holographic microscope
• ideal for diagnosing disease
in isolated areas
• weighs <50g
• uses inexpensive,
off-the-shelf parts
• can be attached
to camera of a
mobile cell phone
Top Innovations of 2011 [The Scientist, Jan 2012]
BioFLECT BIO SCANNER
• 3600 optical imager
• uses a rotating
ring of 48
detectors to
generate a full
3-D scan of
fluorescent
markers
• capable of
enabling a whole
range of in vivo
experiments in
live animals
PCR in a Pouch FilmArray system
Single-Cell Mass Cytometry
CyTOF
DNA Deluge ThunderStorm System for DNA sequencing
Illuminating Microscopy N-SIM Super Resolution Microscope
One-Step Sample Prep LAESI To prepare material for
analysis by mass spectrometry
Top Innovations of 2011 [The Scientist, Jan 2012]
Popularization of VL
Gehun 421 in Kumaon
Hills
Bartering may have been the first step motivating
farmers to move towards formal Agribusiness
Mithun – a symbol of
family wealth & pride
in Adi tribe
Grain to Household goods Grain to Salt © Sudhir Kochhar 2012
• A way out from subsistence to commercial agriculture
• a model of “industrial agriculture”
• premium value for GI protected goods
• percolation of benefit to all involved in production to processing, transportation,
wholesalers, and retailers chain
Embraces:-
• local resources and practices
• Production and Supply Chain: Structures/ Embeddedness, Actors, Rules
• Market/ Trade/ Publicity & Advertisement
• Local quality assurance norms/ laws
Local
Products
Global
Market
© Sudhir Kochhar 2012
• A small but critical value-addition
• Call 9334412648 for home delivery of fresh vegetables in
Patna city
• Delivered by Sales Executives (earlier vegetable vendors)
• On pre-specified rates
Kaushalya Foundation - helps in organizing and professionalizing the vegetable growers and sellers
Networking for s successful engagement for agribusiness
• Market Network: capacity & skill to engage the retail chain
• Super stores vs individual retailers
• capacity to handle large volumes
• economizing on cost-to-customer
• ability to provide safety-net to producers under highly
fluctuating production seasons – potato, tomato, onion
• in Jan 2012, two contrasting news
• A farmer leaves 1500 ha potato farm unharvested
• Potato @ Rs 3.50p.in a super store
• Producers Network: cooperative or contract farming
• Ability to mechanize operations and process more effectively
• Network for R&D and business incubation: models
• Knowledge sharing
• PPPs © Sudhir Kochhar 2012
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