aiesec academy | meet your product
Post on 01-Nov-2014
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MEET YOUR PRODUCT
By: David Castillomanueldavid.castillo@aiesec.net
3 Steps1. Information ----- What is
it?2. Knowledge ----- What it
does?3. Undestanding ----- What
for?
Gathering information makes you…
• Understand the basics
• Confident
• Reliable
Information = What is it?
To gather info… ask yourself
How Much?
What?
When?
Process
Who?
Size
Results
NumbersColor
The more you have, the better
KnowledgeWhat does your product do?
Knowledge = what it does?
What it does?
What other do?
Why to pick me?
What for?
How?
Competitors
Function
FeaturesValue
• Best way to understand your product
Understanding…
Understanding…« A same feature can mean different thing for
different costumers »
Acceleration means…
“Desire for speed”
“Merge into the traffic safely” “Save time while traveling”
Understanding…
Features tell, benefits sell
The more information you have about costumer the more you understand your product.
To meet your productInformation Knowledge Understanding
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