aiesec academy - ux storytelling
Post on 27-Jun-2015
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UX Storytelling
Alecsandru Grigoriu | Aiesec Academy
Once upon a time...
Alecsandru Grigoriu | Aiesec Academy
Hollywood 3 Act rule
Alecsandru Grigoriu | Aiesec Academy
Hollywood 3 Act rule
Setup > Confrontation > Resolution
Alecsandru Grigoriu | Aiesec Academy
Storytelling
Premise, Backstory, Synopsis
Alecsandru Grigoriu | Aiesec Academy
Storytelling
Theme Setting, Plot, Realism
Alecsandru Grigoriu | Aiesec Academy
Storytelling
Shifting focus, Foreshadowing events
Alecsandru Grigoriu | Aiesec Academy
Storytelling
Suspension of disbelief, ballancing conflict
Alecsandru Grigoriu | Aiesec Academy
CharactersHero, Shadow, Mentor, Allies,Guardians, Trickster, Herald
Alecsandru Grigoriu | Aiesec Academy
CharactersProtagonist, Antagonist,Shapeshifter
Alecsandru Grigoriu | Aiesec Academy
Character ArcIntrapersonal, Interpersonal, TeamCommunity, Humanity
Alecsandru Grigoriu | Aiesec Academy
Tools
Storyboard
Alecsandru Grigoriu | Aiesec Academy
drawing
explications
drawing
explications
drawing
explications
drawing
explications
Exercise time
Alecsandru Grigoriu | Aiesec Academy
~
Let’s talk about apps,websites and other stuff
Alecsandru Grigoriu | Aiesec Academy
GPS Princess Tracking App
x
PERSONAS
Alecsandru Grigoriu | Aiesec Academy
PERSONASName, photo, tagline, background,objectives, main points, pain points
Alecsandru Grigoriu | Aiesec Academy
Alecsandru Grigoriu | Aiesec Academy
Photo Name + Tagline
Background Objectives
Pain PointsMain Points
Alecsandru Grigoriu | Aiesec Academy
Mario > “Your pipe is dirty”
oldest ofitalian family
get theprincess
too many castles
special sewerpowers
CUSTOMER JOURNEY MAP
Alecsandru Grigoriu | Aiesec Academy
CUSTOMER JOURNEY MAPstages, actions, emotionstouchpoints
Alecsandru Grigoriu | Aiesec Academy
norm
alha
ppy
ground underground castlesa
d
norm
alha
ppy
ground underground castlesa
d
x
Exercise time
Alecsandru Grigoriu | Aiesec Academy
SITEMAPS
Alecsandru Grigoriu | Aiesec Academy
SITEMAPSHorizontal, vertical, list-view,static, dynamic, future, cluster
Alecsandru Grigoriu | Aiesec Academy
Alecsandru Grigoriu | Aiesec Academy
x
Alecsandru Grigoriu | Aiesec Academy
Homescreen
GPSmap
Settings
About History
Profile
WIREFRAMES
Alecsandru Grigoriu | Aiesec Academy
WIREFRAMESSketch, blueprint, structure
Alecsandru Grigoriu | Aiesec Academy
WIREFRAMESBalsamiq, Axure, Illustrator,Photoshop, Pen & Pencil
Alecsandru Grigoriu | Aiesec Academy
Exercise time
Alecsandru Grigoriu | Aiesec Academy
CONCLUSIONS
Alecsandru Grigoriu | Aiesec Academy
RESOURCES
Alecsandru Grigoriu | Aiesec Academy
RESOURCES
Alecsandru Grigoriu | Aiesec Academy
THANK YOU! XOXO
Alecsandru Grigoriu | Aiesec Academy
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