airbus - financial analysis (introduction part 1/2)

Alexis Revue2014

Index

1. Company Description2. Organization History3. Mission Statement &

Objectives4. Major products5. Major markets6. Management team7. Competitors8. Recommendation

1. Company Overview•European public company•European flagship which

unites: ▫Airbus▫Airbus Defence and Space▫Airbus Helicopters

•144,000 employees•130 nationalities•170 locations

2. Organization History

• 60’s: Fragmented European Market• 1970: Formation of Airbus Industrie (Economic Interest Group )

Aérospatiale + Deutsche Airbus• 1972: A300 1st flight, Boeing 90% of Market Share• 2000: Airbus Market share = 50% of Commercial Aircraft• 2000: EADS = merger of Ger. DASA + Fr. Aérospatiale + Sp. CASA• 2005: A380 1st flight • 2013: EADS becomes Airbus Group

3. Mission Statement & Objectives

Leading commercial aircraft manufacturer, offering the most modern family of airliners

European leader in space programs and solutions for armed forces and civil security

•Reduce Dependence on States •Strengthen Defence Segment•Centralization•Going local with tailored customer support

strategy

4. Major Products

• Passenger Aircraft• Airbus Corporate Jets• Freighter Aircraft• Military Aircraft

5. Major Markets

Revenue2012 $56.5 billion

6. Management Team

Thomas Enders CEO, 53

7. Competitors

Net Orders

8. Recommendations

•Increase the Margin

▫Reorganization & Centralization

▫Internationalization & Tailored customer support