airport as a non-place – creating meaningful interactions through ritual design

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IxDA Helsinki X Exove

Non-Places and LiminalityCreating Meaningful Interactions ThroughRitual Design

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IxDA Helsinki X Exove

Why this approach?

We need a fresh perspective to add to service design.

We need new tools for finding significance.

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IxDA Helsinki X Exove

Anthropology and ritual design to the rescue!

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IxDA Helsinki X Exove

How do people as communities create meaning?

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IxDA Helsinki X Exove

Rituals

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IxDA Helsinki X Exove

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IxDA Helsinki X Exove

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IxDA Helsinki X Exove

Rituals are at the center of understanding human experience.

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IxDA Helsinki X Exove

Rites of passage and liminality

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Non-places

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Liminality offers great potential for designing meaningful experiences.

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But how?

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Harnessing the power of rituals

1. Creating new rituals or creating meaning around routines

2. Ritualizing a product or a service experience

3. Designing products or services that support existing rituals

behavioral change

enriching the experience

value creation

https://medium.com/ritual-design/introducing-ritual-design-meaning-purpose-and-behavior-change-44d26d484edf

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1. Designing new rituals: Restaurant Day

- New calendar ritual - Use of city space → also a

placemaking ritual

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2. Ritualizing a service experience: Unboxing

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3. Supporting existing rituals: Sauna app

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… Or ensuring the continuation of existing rituals: Voting

https://www.ideo.com/case-study/a-new-way-to-vote-for-the-people-of-los-angeles

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How to begin?

Discovering existing rituals or potential moments and narratives.

Understanding why they are meaningful.

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What does being at an airport mean to people?

VS.

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Or maybe?

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Designing meaningful interactions

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Turning boring or unpleasant routines into meaningful rituals

Virtual aquarium tunnel at security clearance in Dubai

http://info.trendwatching.com/dubai-international-airports-security-checks-vs-1508166536750

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Offering support in the chaotic stage of liminality

PUP - Pets Unstressing Passengers, LAX

... Or Oak Barrel as a familiar place

http://www.lawa.org/welcome_lax.aspx?id=7915

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Reinforcing “the world awaits” feeling

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The three points to take away

1. Find ritual moments to create commitment.

2. Observe rituals to understand culture.

3. Keep your eyes open for ritualistic behavior.

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Thank you.@veesuomalainen