akulaku · we provide competitive e-commerce based consumer finance services 9 whitelist referrer...
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Akulaku
To Customers
1
2
3
Mobile Shopping Venue
Online Shopping Installment
Online Cash Loan
To Merchants
3,000Merchants
1
2
3
Checkout Financing Services
Online marketplace
User Traffic & Data Analysis
Leading online consumer finance company in Indonesia and SEA
2Updated by 31th July 2018: (1) Mandiri bank has the largest market share of credit card in number of cards in Indonesia by 2017
$409 million Loan origination so
far in 2018
2.4 million Credit Users
vs
4.76 mn credit cards of a top local bank(1)
$532 million Total Transaction Volume so far
in 2018
vs
$12.2 bn ecommerce transaction volume in Indonesia 2018
Highest Repurchase Rate30% in monthly cohort
Largest Transaction Volume$720m since inception
Highest Purchasing Frequency4.5 purchases per customer monthly
Providing financial products in full category
3
Akulaku User Level
Pri
me&
near
pri
me
Un
derb
an
ked
For prime and near prime users:
Long term and large ticket size
For underbanked users:
Short term and small ticket size
Investment highlights along remarkable business growth
4
Holding the largest user base in online consumer lending
sector with ability to acquire new and retain the old
With around 82,000 merchants on board, we hold the biggest
merchant pool for SME loan
Tech driven risk assessment enables massive transaction
volume while keep good loan quality on track
Multi finance license holder conducting business in diversified
scenes with full and solid compliance
Targeting 400 million aspiring mainstream class in SEA with huge financial potential
5Data: (1) Niesen: Seeing around the corner in a new Asian landscape; 400 million middle class by 2020 in SEA;(2) BBVA: Fintech in emerging ASEAN. Only 33% bank account penetration in Indonesia, Vietnam, and Philippines combined in 2016
400 million(1)
55% of total
population by 2020
WHY
do local banks
leave them
underbanked
WHY
can Akulaku
serve the
aspiring class$16 - $100(1)
daily
disposable income
$200 - $300potential revenue per
credit card per year
MainstreamClass
Coverage Product Efficiency
• Insufficient coverage
• Mainly in urban areas
• High cost to set up new
branches
• Easy access through
mobile devices
• No physical limitation -
Economies of scale
• Big client driven
products
• Fail to meet the needs of
aspiring class
• Diversified financial
products
• Tailored products to
serve the aspiring class
• Inefficient operation with
complex process
• 10 - 14 business days
for credit card approval
• Fast product iteration
and quick response
• Tech-enabled risk
assessment and control
Conducting business in strict accordance with regulation requirements
Multi-finance license approved by OJK
• According to Article S-2218/NB.111/2018 from OJK, Akulaku obtained the authority to undertake the
finance business with the compliance of the regulation by OJK
Lending and financing license approved by SEC
• According to Certificate of Authority No.1830 from SEC, Akulaku obtained the authority to undertake
the lending business with the compliance of the regulation by SEC
• According to Certificate of Authority No.1147 from SEC, Akulaku obtained the authority to undertake
the financing business with the compliance of the regulation by SEC
Marketplace license approved by BKPM
• According to Article 1293/1/IU/PMA/2018 from BKPM, Akulaku obtained the authority to undertake
the ecommerce business with the compliance of the regulation by OJK
6
Also recognized by the World Bank's IFC organization
“Financial inclusion is broadly recognized as critical to
reducing poverty and achieving inclusive economic
growth. It also has positive effects on consumption,
employment status and income, and on some aspects of
physical and mental health.”
7
Business and Traction
8
Akulaku App
Mobile Shopping Venue
3rd Party Platforms
&Offline Stores
Cellphone Merchants
Cash Loan Shopping installment
E-Commerce
Business
Consumer
Finance
Business
We provide competitive E-commerce based consumer finance services
9
Whitelist ReferrerAkulaku Pay
Payment Channel
Shopping installment
Akulaku Credit Line
Payment Channel
Multi-dimensional financial products to meet customer needs
10
Online shopping
mobile app
Akulaku Pay embedded in
3rd party platform
Online personal
cash loan
• Terms: 3/6/9/12 months
• Average duration: 7 months
• Provide end customers with installment
loans for online shopping on Akulaku
App
• Both direct sales and market place
sales with a focus on installment-
friendly products
• Leverage Akulaku App to acquire and
retain customers
• Embedded as an installment payment
option on 3rd party platforms’ check-
out page
• Major E-commerce platform partners
include Bukalapak, Blibli, JD ID, plus
other 50 platforms in pipeline
• Bring strategic value to acquire
customer traffic and data
• Terms: 8/15/22/30 days
• Average duration: 20 days
• Instant and flexible micro cash loan for
creditworthy users from the “White
List”
• Akulaku’s new business to meet
various financial needs
• Improve user’s risk profile with
diversified data sets
Keep launching new products to build the ecosystem
11
Akulaku pay with offline barcode
• Launched in mid Aug 2018
• To expand into more offline use cases
• With more than 82k merchants
onboard by 23rd of November
• Provide end customers credit for
paying bills offline – pay in 30 days
• Major merchants include street
restaurants, coffee shops and
convenient stores
• Launched in Sep 2018
• To acquire and retain merchants in the
ecosystem
• B2B ecommerce service
• Akugrosir is started as a goods
supplier for merchants like Indomaret
and Alfamart
• It will be a financing provider for the
whole supply chain in future
Akugrosir with goods and credit
for merchants
To Customer To Merchants
Through a tech-driven and data-driven business model
12
Distinct data generated from millions of
users and tens of millions transaction volume
Access to credit bureau data
as well as civil data
Unique data such as biometric
features, historical transactional
and repayment data
230/1,300
tech team proportion
Cutting edge machine learning and
biometric recognition technology
Credit scoring system
Massive data from
diversified sources In house
risk technology
Although in a tough market with weak credit infrastructure, we successfully built up our own effective
risk management system through which we have achieved a satisfactory risk control performance.
With the most powerful and holistic risk management system
13
<1 SecondAnti-fraud risk detection
speed
~98.8%Voice & speaker recognition
Accuracy2
0.01 SecondFace detection & recognition
reflection speed
<30 minAssessment Time1
Application
Assessment
Activation Order
Risk Management
Ongoing
MonitoringPlacing Order
Massive Data Collection:
Users’ primary data
Mobile data
User behavioral data
User transactional and
repayment data
Biometric data
Cutting-edge Algorithm:
Rule-based engine
model to detect potential
risks
Machine learning models
to assess fraud and
credit risks
1. Overall platform assessment time in Indonesia is over 2 hours;2. experimental accuracy
Automatic
Repayment Reminder
Calls & SMS
Collection
Field Agents
Collection
Loan Origination Loan Maintenance Loan Recovery
Partnering with established institutions in local markets
14
E-commerce platforms Credit bureaus Local Banks
Supported by diversified funding partners with decreased funding cost
1515
• Chinese overseas P2P lending platform
• Japanese P2P lending platform
• Self-operated P2P lending platform
P2P
• Reputable international credit funds with
professional support and low cost of funds
Global Credit Fund
• First fintech company partnering with Indonesia local
bank
• Signed MOU with Shinhan Bank, one of the top
commercial banks in Southeast Asia
Local Bank
Exponential user growth in the past 2 years
16
Accumulated credit users Daily active users
+ 1562x + 932x
We generated a large
credit user base 1562
times bigger than the
beginning
DAU in single month
increased 932 times
compared to our first
month
Updated by 31th Oct 2018
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Jun-1
6
Jul-
16
Aug
-16
Sep
-16
Oct
-16
No
v-16
Dec
-16
Jan-1
7
Feb
-17
Mar
-17
Ap
r-17
May
-17
Jun-1
7
Jul-
17
Aug
-17
Sep
-17
Oct
-17
No
v-17
Dec
-17
Jan-1
8
Feb
-18
Mar
-18
Ap
r-18
May
-18
Jun-1
8
Jul-
18
Aug
-18
Sep
-18
Oct
-18
-
100,000
200,000
300,000
400,000
500,000
600,000
Jun-1
6
Jul-
16
Aug
-16
Sep
-16
Oct
-16
No
v-16
Dec
-16
Jan-1
7
Feb
-17
Mar
-17
Ap
r-17
May
-17
Jun-1
7
Jul-
17
Aug
-17
Sep
-17
Oct
-17
No
v-17
Dec
-17
Jan-1
8
Feb
-18
Mar
-18
Ap
r-18
May
-18
Jun-1
8
Jul-
18
Aug
-18
Sep
-18
Oct
-18
High conversion rates along the customer journey
17
30% monthly repurchase rate
of customer cohort
Registration Application Repurchase
Customer acquisition Risk Assessment Purchase RetentionData collection
Approval Order
1,763,256
3,466,071
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
2017.1-12 2018.1-10
Ordered users
$172,941,879
$531,511,813
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
2017.1-12 2018.1-10
GMV
897,854
2,055,252
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2017.1-12 2018.1-10
Total credit users
6,655,206
18,784,290
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
2017.1-12 2018.1-10
Number of orders
Outstanding performance of 2018.1-10 compared to 2017.1-12
18Updated by 31st Oct 2018
207%
129%97%
182%
Strong revenue & profit performance from both E-commerce and financial services
19
4%Gross margin on direct sale goods
1%-3%Transaction service fee
46.58%Total gross margin
90%Gross margin on loan services
Revenue bridge (‘000)
Gross profit bridge (‘000)
Updated by 31st Oct 2018
Strategy and Future
20
Fast evolving to serve lifetime financial needs of targeting customers
21
Credit Product
All in One
Digital Credit Card
Fintech Driven
Online Retail Bank
SME loans
Personal
loans
Revolving
credit
Online shopping
installment
Transaction
service
Multi scenes
payment service Online & offline
merchant coverage
Cash loan
Supply chain
financing
The business is expected to keep climbing rapidly in the future
22
2018
2019
2020
• 2.2+ million credit users
• 3+ million monthly transactions
• 90,000 associated merchants
• Significant presence in several SEA
countries
Indonesia: $650+ million transaction volume
Vietnam & Philippines:
$30+ million transaction volume
700+ millionsTotal Transaction Volume
• Profitable on a full year basis
$2 billionTotal Transaction Volume
• $1+ billion revenue
• Expanding into more emerging market
outside of SEA
$4+ billionTotal Transaction Volume
23
Team and Capability
More services for
more users
Traffic monetization
Scenarios for
financing
Offline expansion
through credit
payment
Strategic Partnership with Ant Financial
24
Traffic&Data: Payment
gateways and E-wallet
Payment aggregation
Online&Offline: E-commerce
platform, offline merchants and new
retailing
Use case
Stickiness&Monetization: Pay
in credit, consumer lending and
SME lending
Financing service
Till FY2036
Consumers:2BN
Merchants: 10MN Profitable SMEs
Alibaba Digital Economy
Long-term Vision Technical support
Operational support
User sharing
Akulaku Series D : $ 90 M
Backed by prominent international investors
25
Founded in Boston in 1992 and invested in more than 600
companies and made over 150 exits through IPOs and
M&A. It has invested in Baidu, Sohu, Tencent, 360.cn,
Ctrip, SouFun, Meitu, Tudou.com, Xunlei, Best Express,
etc.
Shunwei Venture Capital, established in 2011, and its
investors are from top international investment institutions. It has invested in OFO,XiaoMi,Fxtrip,Vancl, Boss and
so on.
Founded in 2006, manages seven us dollar funds and
five renminbi funds, with total assets under management
of nearly us $4 billion. Its successful investment project
experience includes Xiao mi, Meituan, Mogujie, bilibili,
mobike and so on.
Fidelity Investment Group, founded in 1946, with $1 trillion
in assets under management for more than 12 million
investors around the world, accounted for one-eighth of all
U.S. mutual funds, investors and fund markets are paying
attention.
Founded in 1972,has lots of global successful investment
experience, like Apple, Google, Cisco, Oracle, Yahoo,
LinkedIn and so on. Sequoia capital China portfolio
including Jingdong, Alibaba, ant, IQIYI, VIPshop, VIPKID,
Rumble Fish and so on.
A professional venture capital company owned by Lenovo
Group. Founded in April 2001. It has invested in La
Chapelle, Zuche.com, Fortinet, BitAuto, ST&SAT,
Spreadtrum, iFLYTEK, renren.com, peak, zhaopin.com, etc.
Global team with Chinese fintech expertise and local execution
26
86+ Vietnam based employees
1,200+ employees in Indonesia, mainly work in marketing
department as well as collection and customer services
38+ Philippine based employees
300+ Shenzhen based employees, and 230+
of which are in the R&D department responsible for
risk management system and technology
New tech center in Beijing with
Scientists and Veterans from
famous universities and companies
Passionate and ambitious management team(1/2)
27
William LiFounder & CEO
Gordon HuCo-founder & CTO
More than 10 years in financial industry
PingAn Investments, investment manager
King & Wood, M&A and private investment
More than 15 years in technology R&D and
implementation
CITIC Securities, senior software engineer in
quant trading and algo trading
Tencent, senior software engineer
Oracle, technical consultant
Washington and Lee University, M.A. in Law
Tsinghua University, B.A. in Law
University of Liverpool, M.S. in Computer
Science
Sun Yat-Sen University, B.S. in Physics
Passionate and ambitious management team(2/2)
28
Jane JiCFO
Tengqi YeChief Data
Scientist
Jason GuoCOO
PeterDirector of AFI
Arbor Ventures, Fintech
Investment
Citic Securities, IPO & cross-
border M&A
An expert in machine learning
and data analytics, and
funded by Irish Research
Council as a non-EU (non-
European) resident
Sophisticated data analyst for
over 6 year
One of the founding
employees in the group. In
charge of comprehensive
business operation in
Akulaku.
PKU and HKU, dual M.A in
Finance and Economics
PKU, B.A. in management
Dublin City University, PhD. in
Computer Science
Northeastern University, B.S.
in Software Engineering
Zhejiang University, B.A. in
Mathematics
General Manager at PT
Maxima Auto Finance,
focused on arranging,
managing budget, and taking
responsible of the financial
flow
STIE Trisakti, Bachelor in
accounting
Won Infobank Multifinance
Awards 2013
29
Appendix
Founded
• “Silvrr” app - Cross
border remittance
service targeting
Southeast Asia labor
forces in Hong Kong
Akulaku App & Installment
• Akulaku App
launched in Indonesia,
Malaysia, and the
Philippines
• Mobile shopping and
installment went live
Cash Loan
• Cash Loan
was launched and
referred through
whitelist
Notable milestones along with fast growth
30
Akulaku Pay
• Akulaku Pay
was launched
• First 5 million
registered users on
Akulaku App
2014.5 2016.6 2017.8 2017.11 2018.8
Offline Pay
• Offline Akupay
The finance regulatory system in Indonesia
31
• P2P lending
• Crowdfunding
• Digital banking
• Insurtech
• Fintech in capital markets
• Venture capital
• Online financing
• Data security
• Consumer protection
• eWallets
• Payment gateways
• Principles
• eMoney
• Switching companies
• Card issuers and
acquires
• Clearing houses
• Settlement agencies
• Cryptocurrency and
blockchain
• National payment
gateways
• Parties that support
payment transactions
Indonesia has a straight forward financial service supervision system, the authorities are mainly
distributed between Bank Indonesia and OJK for distinctive sub areas
32
Virtual credit card in Southeast Asia market
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