alberta s w u 2009 final
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NGCOA Canada - Alberta Chapter
March 17 - 18, 2009
Information ● Education ● Golfmax Information ● Education ● Golfmax
Agenda:8:30 am - Registration - networking over coffee
8:50 am - Welcome and host address
9:00 am - Regional Report (latest issues concerning the Alberta Membership) - Brent Hutcheon
9:30 am - If you only had $100,000 to spend on course renos, what would you do?Grant Puddicombe (Edmonton) • Les Furber (Calgary)
10:30 am – break
10:45 am - National Report (the latest issues at the National level)
11:15 am - The Brand Gap - Mark Thompson, McKinley Solutionsthe value of having a consumer & employment brand in this marketplace. Branding your business,employees and marketing strategies and why it is important to you.
12:30 pm - Golfmax Networking Lunch.
Informal- Please interrupt at any time. Shout out questions.Alberta Report will be better if you participate.
Ontrak- 5 min, Alberta Report to end at 9:30
-Advisory Board9 Member panel which guides our chapter directionally & financially.Committees are as follows: Advocacy, Membership, Events & Fundraising.General Members encouraged to provide input in committees.
-Survey Says!Results of our first Alberta Christmas survey. 10 simple questions were mailed to all our members. 5 questions were related to communication and are we reaching you with our message. And 5 questions concerning the business of golf in 2008 and what to look forward to in 2009.
AlbertaReport
Comments (more today would be welcome)
-Liked the brief to the point communication.-Hasn’t taken the time to read thoroughly, but maybe I
should-Too many e-mails, especially last chance conference
message.-Thought message was only National, didn’t know
there was Alberta news.
Communication.
-All respondents received monthly e-newsletter-All preferred this format via e-mail-Majority found content to be relevant and up to
date.-Majority searched for Alberta content
Question S. of Calgary Calgary Area Central Alta Edmonton Area
N. of Edmonto
n
Overall
How did your 2008 net Revenues
compare to what you had
budgeted?
100%Met Revenue
Projections
33% met33% exceeded
33% below avg. 4.5%
20% Met20 % exceeded60% below avg
21%
33% Met33% exceeded
33% below
40% met30% exceeded
30% below
32% met21% exceeded
37% below
Did you exceed your projected Round Totals in 2008?
40 % met Round Total
Projections
Only 1 course met round projections
40% met60% did not
30 % met70% did not
35 % met65% did not
32% met68% did not
In light of the economic
situation are you making any budgetary
decisions that you may have not in
past years?
½ of the surveyed courses
were making budget
decisions based on
the economy
100% of courses planning to adjust 2009
budget
40% plan on budget
changes,60% do not
Only 30 % planning budget changes for 2009
No courses in Northern Alberta
are planning on budget changes
53% plan Changes47% do not
Comments from 2008 golf year and 2009 budget decisions
Comments on Budget changes for 2009
Lowering revenue expectations.
Maximizing efficiencies. Expecting better numbers as weather related delays for 2008 project will not effect 2009 numbers.
Reduce annual fees by 3% Delay major project.
Spending on needs, not wants. Overall payroll efficiencies. Market to attract & retain guests.
Preliminary planning at a premium. Project put on hold. Decrease operating costs; find labor reductions & new ways to
increase revenue per player. Concern is corporate golf and has noticed a reduction in pre-
season revenue. -Reduce the proposed dues increase.
Increased costs in 2008 is necessitating rate increases. Concerned that revenues may not be achievable. Unsure what
customers will be willing to spend? Likely need to restrict spending to essentials only. Changing
hours of operation to maximize staff utilization
Comments from the floor?
Here is what you had to say.
Advocacy
From the responses to the question, ‘What advocacy issue is most important to you?’
The results were scored 100 for most important, 90 for 2nd and so on until we
gave 20 points for least important.
1- Pesticides 87.5 2- Taxation 76.93- Growing the Game 65.64- Water Usage 63.85- Research 61.86- NGCOA Purchasing Power 607- Safety 52.78- Benchmarking 43.89- Charity Work 34.4
-Pro Shop delivery survey?I would like to request that NGCOA surveys the members to rate the suppliers of product for the PGA shows etc..1) Rate the innovation of new product and successes2) Did they deliver on time and was the order complete. If not what percentage of the order was incomplete.3) Did they charge for shipping when they did not complete the initial order?4) Did they contact the store first when they were no shipping fully5) Maybe they get a ranking 1-10 on overall.
I think this survey would be very helpful to the membership before they plan the October show bookings. We give the suppliers a 1/2 year notice on delivery, they should have enough time to collect the product and prepare it for shipment.
Alberta Open Floor Discussion.
AlbertaReport
August 24/2009
Alberta Chapter Golf Outing atThe Links of Glen EaglesCochrane, Alberta
Great Time,Great Course,Great timefor Networking& Relaxation!
2008 Results• 628 courses participated• 12% increase over 2007
• 75 in Alberta Chapter• 37% increase over 2007
• 55,000 golfer participation• 34.5% increase
2009• July 6 – 12• Free marketing tool kit• Free media exposure• Only 8 courses signed up to date• Sign up today www.kidsgolffree.c
a
Compensation & Benefits Report available
Customized segmented reports available for $50. each
New supplier contract with Georgian College for Rounds Played Reporting
Standardized Chart of Accounts available at www.ngcoa.ca/members
Economic Impact Study - NAGA
November 12 – 14, 2009Westin Bayshore HotelOnly conference in the Canadian golf
industry addressing business needs of operators
Conference Chair: Doug Hawley Olympic Theme:
COMMUNICATIONSCOMMUNICATIONS
Monthly E-Newsletter1st Tuesday of every month – 11:00
amOpen rate: 3x industry normLet us know if you are not getting
it!
NATIONAL ADVOCACYNATIONAL ADVOCACY
Deductibility of golf as a business expense
August 25th meeting with Minister Flaherty
Delayed due to election, coalition, budget, recession…..
National support for pesticide and water issues
NGCOA US:• Free membership• ListServ
World Golf Foundation• Broaden scope beyond US• Possibility of introducing Get Golf Ready in 5 Days
SOUTH OF THE SOUTH OF THE BORDERBORDER
• Total member purchases: $83 million • Total member savings: $6.5 million• Average per course savings: $4,850• Total # of suppliers: 60
Merit Golf VacationsDiscounts on travel & vacations Phase 1: travel portal for members
on www.ngcoa.caPhase 2: extension of portal to
golfers at your course
McKinley SolutionsSolutions to attract, hire and retain
the right people www.clubjobs.ca – web based
technologyStreamlined process saves time and
money
UpdatesOntrak: rebates and prizes with
suppliers$25,000 in rebates in 2008Coca-Cola ‘Best in Class’ beverage
executionDollco: new scorecard pricingMotorola: rebate on 2-way radiosCleveland Golf / Srixon: combined
programGolfmax Insurance Plans: home &
auto, hole-in-one, weatherbill
Type of Visa Transaction
Type of Visa Card
Consumer Card Corporate Card Premium Card
Electronic Transactions1 1.70% 2.05% 1.93%
Standard Transactions1 1.81% 2.15% 2.03%
*rates listed include Visa assessment fee of 0.06%. As of October 1-2008, Visa assessment fees will appear on your monthly merchant statements as a separate line item in the Transaction Fee section labeled Visa-Card Brand.
Type of MasterCard Transaction
Type of MasterCard
Consumer Card Corporate CardPremium
CardWorld Elite
Card
Electronic Transactions1 1.764% 2.164% 2.264% 2.514%
Standard Transactions1 1.904% 2.164% 2.264% 2.514%
MASTERCARD – MDR * *rates listed include MasterCard (MC) assessment fee of 0.064%. As of November 3-2008, MC assessment fees will appear on your monthly merchant statements as a separate line item in the Transaction Fee section labeled MC-Card Brand.
GPP Supporter of the yearMost # of Golfmax Suppliers 2007 Winner:
Elbow Springs Golf Club Canmore Golf & Curling Club HeatherGlen Golf Course
2008 winner to be announced shortly
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