alcatel lucent touchatag at digital marketing first emakina academy - internet of things and...

Touchatag, an Alcatel-Lucent Venture

on Internet of things

& Mobile Wallet 2.0

Toon Coppens

October 2009

2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009

R&D Budget: €2.5 billion

Active Patents Held: More than 26,000

Nobel Prizes Won: 8

Worldwide Presence: More than 130 countries

Annual Revenues: €16.98 billion (2008)

Employees: More than 77,000

Touchatag, an Alcatel-Lucent Venture

Launch: October 2008

Partners: Belgacom, ProximityBBDO

Membership: NFC forum (INTL), SMSC (France)

Location: Antwerp (Belgium), Murray Hill (US)

Internet of Things

4 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009

INTERNET OF THINGS ?

CONNECT OBJECTS TO THE ONLINE WORLD

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INTERNET OF THINGS?

OBJECTS BECOME SMART

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INTERNET OF THINGS?

LAUNCH APPLICATIONS WITH A SIMPLE TOUCH

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INTERNET OF THINGS ?

GET STARTED YOURSELF

Mobile Wallet 2.0

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•Paper vouchers E-card

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MOBILE WALLET 2.0 ?

USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS

11 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009

MOBILE WALLET 2.0 ?

USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS

12 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009

Tag (identity) & wallet

Personal context

+ +

Social relevan

ce=

MOBILE WALLET 2.0 ?

MORE THAN THE LEGACY WALLET

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MOBILE WALLET 2.0 ?

TOUCH WITH PHONE TO RENT

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MOBILE WALLET 2.0 ?

SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS

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MOBILE WALLET 2.0 ?

PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT

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MOBILE WALLET 2.0 ?

PAY BY PHONE AND SHARE YOUR SHOPPING DAY

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MOBILE WALLET 2.0 ?

YOUR PERSONAL MOBILE CINEMA APPLICATION

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touchatag ApplicationCorrelation Server And Profile System

Gateway Credit/Debit Card Payment method

Stored ValueAccounts Server(prepaid, loyalty,

vouchers, coupon)

Other payment instruments providers:

•Payroll•Billing

..

Alcatel-Lucent domain

Post Pay

Systems

MOBILE WALLET 2.0 ?

E2E solution + Partnering with Belgacom PingPing

19 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009

Bridge between CRM, advertising, direct marketing and sales

MOBILE WALLET 2.0 ?

ARE YOU READY?