alicia dunams bestseller in a weekend
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Alicia Dunams www.BestellerinaWeekend.com
BestselleBestsellerr
In a Weekend
my name is Alicia Dunams bestselling author and coach
“I’ve created a 5 step process that shows business owners how to go from idea to author in 4 hours or less so that they can establish credibility, get more exposure, attract more clients, and make more money.”
Getting to Know Me... Over the last three years I've helped more than
40 business owners, just like you, go from idea to
author in record time.
By applying the strategies that I teach my
clients to get media coverage, attract business
opportunities, and grow their existing
businesses, on average, they experience as
much as a 23% increase within the first 6
months in completing their book.
BestsellerBestsellerIn a Weekend
This workshop is created to help busy business owners leverage their specified knowledge and demonstrated expertise by writing a book quickly.
You’re in the right place if… You’re tired of thinking about writing
(or finishing) a book and are ready to
actually do it You’re ready to package your
knowledge and profit from your
expertise You want to expand your business
offerings into multiple streams of
income
This Weekend You’ll Discover, How to
WRITE
PUBLISHMARKET
PROMOTE
MAKE MONEYYour book …using my
5-part signature process
Why Write a
Book?
WHY ARE YOU HERE?• Establish Credibility • Secure Paid Speaking• Attract More Clients/Grow Database• Gain Expert Status in your
industry/niche-• Generate Publicity/Exposure• Create Multiple Streams of Income • Create a product - “Back of the Room”• Scale your Business
How to package your knowledge
and profit from your
expertise…
Regular BUSINESS OWNERS…
The formula…Normal Business Owners + Writing
a Book=
•Industry Expert•Thought Leader•Business Expert•Celebrity•Social Influencer
Business Celebrities… orRegular Business Owners
who wrote a book
Who are you and WHY should I believe what you
say?
IntroductionsEXERCISE
Hello, my name is ___________________.I help _________________ be/do/have_________________ and ________________.
Let’s Write Your BioSAMPLES
Sample Bios
Marriage and Relationship therapist, Dr. Shane Perrault is a psychologist with over 17 years of experience in his field. He currently blogs for Psychology Today Magazine and BlackandMarriedwithKids.com, and appears as a marriage expert in "You Saved Me," the new film documentary about black marriages. A highly sought after speaker, Dr. Shane spoke at the 2009 Congressional Black Caucus during Congresswoman Norton's Forum, "Single Women, Unmarried Men: What has Happened to Marriage in the Black Community." He has been featured on radio, TV and print media, including Essence Magazine, The Washington Times, The Washington Post, and Black Voices. To find out more, visit http://www.AfricanAmericanMarriageCounseling.com.
Sample Bios
Licensed acupuncturist, herbalist, and professor of Chinese medicine, Jasmine
Rose Oberste co-founded the non-profit project Chinese Herb Garden, which
promotes the sustainable use of Asian medicinal flora and is sponsored by
the Trust for Conservation Innovation. Her writings and photography of
medicinal herbs have appeared in HerbalGram, Qi Journal and the California
Journal of Oriental Medicine. Visit www.jasminerose.com for more information.
Sample Bios
Sample Bios
Licensed clinical psychologist and certified childhood trauma specialist, Dr.
Regalena ‘Reggie’ Melrose is the author of the ground-breaking books, You
Can Heal Your Child (Bush Street Press, 2009) and Why Students
Underachieve: What Parents and Educators Can Do about It (Rowman &
Littlefield, 2006). Reggie is an international speaker and California State
University professor. She maintains a successful private practice as a trauma
healing specialist for children, adolescents, and adults. For more information,
visit www.DrMelrose.com.
Sample Bios
60 Second Questions
EXERCISE
5 accomplishments you’ve reached in your business, industry, or area of expertise.
60 Second Questions
EXERCISE
What gives you the authority to write a book?
60 Second Questions
EXERCISE
How can your book add value to your specific industry or business?
“I turn business owners into bestselling authors using my 5 step proven process.”
Bestseller In A Weekend 5 Part Signature ProcessWRITE - 5 Steps to Go From Idea to Author in 4 Hours or Less
PUBLISH - Explore the 5 Paths to Printing and Publishing Your Book
MARKET - 4 Surefire Ways to Sell Your Book Plus, One That Will Make You a Bonifide Bestseller
PROMOTE - 5 Ways to Leverage your book Build your Brand
MAKE MONEY - 10 Ways to Make Money with your Book
5 Steps to Go From Idea to Author in 4 Hours or
Less
1.What is your book topic?
• Identify the topic of your book
• Define what your book is about
• What concept do you want to communicate?
• What message do you want to share?
Bestseller Outline
60 Second Questions
EXERCISE
Based on your expertise, 5 biggest
accomplishments, and the value you would add
to your industry, what will the topic of your book
be?
60 Second Questions
EXERCISE
If you were in front of an audience of 100 of your ideal clients, what one idea would you present?
60 Second Questions
EXERCISE
Identify your ideal clients. Who will read your book?
60 Second Questions
EXERCISE
What’s ONE concept do you want to communicate? What ONE message do you want to share?
3. Define 4 – 8 core concepts to support your book topic
60 Second Questions
EXERCISE
What are your core values, beliefs, or arguments that you want to share regarding this topic? Give four – eight concepts.
60 Second Questions
EXERCISE
What 4 concepts will your book teach?
Prepare your top 20 QUESTIONS
60 Minute Questions
EXERCISE
Come up with 20 QUESTIONS for EACH CORE CONCEPT. (80 Questions+)
4. Answer, Expand and Clarify your Questions
You will be interviewed about the 20 questions you createdWhen answering these questions, please:
• Cite case studies• Provide examples• Share success stories• Make sound arguments
5. Transcribe
• Turn your words into writing
• Your audio interview will be transcribed into working document • You have 120 minutes to complete your audio
2 hours of Audio = 20,000 words
= 100 page 5.5 x 8.5 book
Bestseller in a Weekend
6. Instructions to upload
MP3
Download YouSendIt or Box.net. UPLOAD and SAVE MP3 to laptop.
Name the MP3 with the following naming convention LASTNAME_BIAW_4911
Email MP3 file to "Lenna K. Millar" lennakay@xtra.co.nz and CC
Alicia@aliciadunams.com at via Box.net or YouSendIt. (there may be a
nominal sending charge depending on file size)
Email MP3 by 4:30pm PST on 6/4/2011. *
Social Media Exercise
List one “aha” moment or thing you learned today.
#BSIAW, @AliciaDunams: Twitter
Alicia DunamsAlicia Dunams – Getting You
Published
Homework Assignment
Brainstorm 3-5 Working Book Titles
Alicia Dunams | www.BestsellerinAWeekend.com
BestselleBestsellerr
In a Weekend
Alicia Dunams | www.BestsellerinAWeekend.com
BestselleBestsellerr
In a WeekendDay 2
Day 1 Recap• Developed your business elevator pitch
• Crafted your “back of the book bio” to boost your credibility instantly
• Defined your Bestseller Outline, AKA. TOC
• Wrote your book using my prooven 5-step signature process
①Book Topic
②Core Concepts
③“20 Questions”
④Interview and Answer
⑤Transcribe = 20K, 100 page book
How to Create a High-Impact Book
Cover 1.Your photograph on the front or back cover.2.An endorsement on the front or back cover. 3.The features and benefits from your book. What takeaways will your readers receive from your book?4.Your Website.5.Your name must always be on the front and back cover of your book.6.The back cover of your book should include a short bio of the author.7. The ISBN/Barcode should be included on the back cover. 8.If you’re promoting a free offer, and you should be, someone should be able to see that offer immediately. 9.Last, but definitely not least, your book cover should include your book’s title and subtitle.
How to title your book
TITLE = NOUNSUBTITLE = VERB___________ TEACHES THE/HOW _____________
Three Cups of Tea:
TITLE = NOUNSUBTITLE = VERB
THREE CUPS OF TEA TEACHES ONE MAN’S MISSION TO PROMOTE PEACE –
ONE SCHOOL AT A TIME.
One Man’s Mission to Promote Peace . . . One School at a Time
Elevator Pitch >> Book Cover
Three Cups of Tea teaches One Man’s Mission to Promote Peace - One School at a Time.
What do you think of this title?
“ADHD: NOT ALL IT'S CRACKED DOWN TO BE”REPLACING ADHD MYTHS WITH PROVEN METHODS TO INCREASE YOUR EARNING POTENTIAL
Title = FocusSubtitle = Unlocking the Secret
Entrepreneurial Powers of ADHD
FOCUS TEACHES HOW TO UNLOCK THE 5 SECRET ENTREPRENEURIAL POWERS OF ADHD.
Your Book’s TitleExercise
TITLE____________ = NOUNSUBTITLE _________ = VERB
60 Second Questions
EXERCISE
The Book’s Elevator Pitch:
_________________
teaches the/how _________________
EXERCISE
My name is _________________I’m the bestselling author of __________________, whichteaches the/how ______________________.
How to Create Book Cover… fast and
cheap 1.Yourself. Design in MS-Word or
PowerPoint using stock images2.Outsource. Search for designers
on eLance, guru, fivver, 99Design3.Software. Use software like
BookCoverPro.com.
- Explore the 5 Paths to Publishing
1. Traditional.
2. Vanity. ie. Morgan James and Wiley. You pay to publish.
3. Independent. Bush Street Press.
4. Self-publishing. Lulu, iUniverse, Balboa, OR•Create your own publishing company
5. Alternative publishing. Don’t publish.
5 Paths to Publishing
How to get your book up Kindle
tonight
1. Go home and edit your book.
2. Create a cover using MS-
Word/PPT.
3. Watch this video:
How to Publish on Kindle
4. Upload on Kindle
- 4 Ways to Sell Your Book, Plus One That Will
Make You a Bonafide Bestseller
1. Friends & Family
2. Platform
3. Traditional marketing
4. Word of Mouth
5. Bestseller Status System (a.k.a Firestarter)
5 Bestseller Strategies
Friends and Family
The average self-published author sells 50 books
The larger your platform the more books you sell. Platform includes your celebrity, your community,
your audience
Platform
How Books Sell
Book Marketing Is a Wheel with Spokes
PR-TV, Radio, Magazine, Newspaper
Social Networking – Facebook, Twitter, etc.
Internet Marketing – Partnerships, Email, Blogging Ezine Articles
GrassRoots- Networking, Viral Marketing, Word of Mouth
Guerilla/Shocking Marketing tactics – You Tube
80% of books sell by word of
mouth marketing
Bestseller Status System, aka “Firestarter”Targeting 500K-1 million people in one day to
sell thousands of books
Brand AwarenessMarketing ToolPR/ExposureCredibility Enhancer/Thought LeaderOnline Presence/Social Media
10 Ways to Make Money with your Book
1. Professional Speaker - speakers bureau, Hired to speak.
2. Live Event and Workshop Facilitator turn book into live event or work
3. Coaching and Consulting
4. Continuing Education Units/Training – Certified
5. Information Marketing/Joint Venture - eBook and eCourse
6. Product Placements
7. Corporate Sponsorships/Private Label -
8. Foreign Rights
9. Bulk Sales
10. Paid Personality
BESTSELLER PROFIT PYRAMID
Time =1 to 1
Intensive =1 to few
Product = 1 to hundreds
Book = 1 to thousands
Group =1 to many
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