aligning our website with our outreach strategy mahealthconnector.org bob nevins, cio and director...

Aligning our Website with our Outreach Strategy

MAHealthconnector.org

Bob Nevins, CIO and Director of Operations

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Overarching Goals for the Website

• Focused on the shopping experience

• Clean and inviting design

• Incorporates Consumer Union research

• Aligns with Brand – “Trusted Advisor”

• It Works!

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Meet the Needs of Customers

• Enable customers to determine whether they may be eligible for subsidized health insurance

• If not eligible for subsidized health insurance – must enable an easy shopping experience

• Must inform the public of the new law

• Must provide transparency (e.g. Board Meeting Minutes and presentations)

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Confluence of Procurements

• Dec 2006 – Chose Website vendor• Feb 2007 – Chose “subconnector”• March 2007 – Chose Advertising vendor• April 2007 – Contracts signed with 6 Health Carriers• May 2007 – Website launched

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Key Strategic Decisions

• URL name – www.mahealthconnector.org

• Chose design that was independent from existing state websites – but utilize same portal software

• Outsource the hosting – “buy over build”

• Incremental build of functionality

• Re-use functionality that existed at Subconnector – “If it works – use it”

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Classic 4 Phase Approach

Discover

• Visioning

• Garnering Executive Support

Design

• Prototyping

• Document requirements

• Key Strategic Decisions

Develop

• Java code built and unit tested

• XML messaging coordinated with subconnector

• Finalize “look and feel”

Deploy

• Built environments (test/staging/production)

•Test/Test/Re-Test

•Push to production just in time!

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Visioning

• Focus the website on Connector “differentiation”– One-stop shopping– Commonwealth’s “seal of approval”

• Transparency• Speed – transactions at “speed of thought”• Anonymous shopping

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Prototyping

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Developing the “look and feel”

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Deployed to Production 5/4/2007

• Within the first week the portal received nearly 15,000 visits

• Within the first month the percentage of enrollments completed online rose to 80%

• The website was able to sustain two very large peaks in traffic related to enrollment deadlines

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The Shopping Experience

Step 1: Select Family Size

Step 3: Provide demographic info and select coverage start date

Step 2: Determine whether eligible for subsidized plan

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The Shopping Experience

Step 4: Select Tier (Bronze, Silver, Gold)

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The Shopping Experience

Step 5: Choose from Low, Medium or High

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The Shopping Experience

Step 6: Select Plan or compare up to 3 side-by side

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The Shopping Experience

Side-by side comparison

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Awards and Press Recognition

Recognized as a winner of a 2007 InfoWorld 100 award by the InfoWorld Media Group at International Data Group (IDG)

Aligning our Website with our Outreach Strategy

MAHealthconnector.org

Contact Information:

Bob Nevins, CIO and Director of Operations

bob.nevins@state.ma.us

617-933-3030