all about fundraising, corporate relations and in-kind gifts during a disaster national community...

All About Fundraising, Corporate Relations and

In-Kind Gifts During A Disaster

NATIONAL COMMUNITY RELATIONS & DEVELOPMENT CONFERENCE

More can be learned from what works than from what fails.

- Renee Dubos

WEST, TEXAS APRIL 17, 2013

MAGIC Formula

• Set-up a designated online gift page

• Engage 1-800-SAL-ARMY

• Determine an address for white mail

MAGIC Formula

• Set-up a designated online gift page

• Engage 1-800-SAL-ARMY

• Determine an address for white mail

• Use Text-to-Give

First 5 Days

$3.3 million

Next 5 Days

$600,000

Next 10 Days

$444,000

On the 21st Day

$10,653

May 25 – June 8$1,307,859.35

RULE

= COVERAGE

Donations Management

We do NOT do donations management on every disaster.

Sometimes the best answer is:•Currently, The Salvation Army is not accepting in-kind donations from the general public for disaster relief operations.•However, The Salvation Army depends upon your donation of used clothing and other items to support local programming. Please consider donating your used clothing to your local Salvation Army Thrift Store.

GATHER, GATHER, GATHER

STORE, STORE, STORE

USE (LATER)

1

2

3

Message what is needed – and what is not.

Message consistently – internal, external, interagency.

Get a warehouse – we ALWAYS need a warehouse

In-Kind Giving Guidance

Type of product

Amount of product

Is shipping included?

Are the hoods sorted, on pallets, shrink-wrapped and easy to unload?

Are the good expired? Near expiration? Banned in certain countries?

Is this a gift or is there cost involved?

What do we always need?

Water (at least early on)

Beverages

Snacks

Non-perishable food

Direct Marketing/Emergency GramsBe Ahead of the Event

Scope of EventMedia Coverage

What Else is Going On in the Media?Where is Your Data?

Fundraising Gift ProcessingPLEASE use a PO Box/Lockbox Provider

Staff Focus should be on the EventAnd Telling the Story to Media/Donors

Gifts Will Overwhelm You!Accurate Data

Conversion of EDS Donor to Ongoing DonorThink of Them as a Disaster Donor

Impulse Giving – Saw the Need, RespondedFor Gifts of $250+ (or xx) Call Them

Send Them a Disaster NewsletterDo Not Carpet Bomb Them

Major Gifts/Foundations/CorporationsPre-Event Work

Know Your DonorsUse the EDS Website for Up to Date

Event InformationKnow that You Must Report Back

Donor RecognitionBased on Relationship and Gift Value

CEO to CEOVP to VP

Who has the Relationship?Letter/Phone Call/Certificate/NewsRelease

Emergency Disaster Services

Preparedness – Role of NHQResponse – Role of DHQ/THQ

Oklahoma City Relief

$400,000 – in-kind and monetary support to TSA’s OK City relief efforts Mobile Kitchen – served over 50K pizza’s alongside TSA to

victims, first responders Social Media Activation – $1 donated from every pizza order

placed on the PJ website on May 26

Partnership Concepts

Comprehensive Papa’s Army themed disaster relief partnership Disaster Relief Protocol Emergency Response Vehicles Papa Reward donations from consumers to those in need

Disaster Relief Protocol Pre-developed PSA, digital and social media messages with a

call-to-action Employee Volunteer Networks, led nationally and executed

locally Emergency Food Development Plan

Emergency Response Vehicles Equipped and staffed to respond within 48 hours Created in partnership with PepsiCo and NASCAR Used to deliver food to community programs during non-

disaster seasons

Papa Rewards Donation Program Customers donate their Papa Rewards points to provide food for

those in need as part of disaster relief efforts Papa Rewards donation program can also extend to non-disaster

efforts

Additional Concepts Draft Day Takeover Sunday Night Hunger Sack Pizza Pie Charts

Disaster Response Unit Over 16 DRU’s donated to The Salvation Army since 2006. Social Media – photos/videosIn-Kind Shipping Allowance Utilize for disaster relief efforts – ex: disaster training

materials, movement of relief goods (disaster equipment and supplies), etc.

June 1 – May 31 – or until designated amount is exhausted NHQ approval

In-Kind Shipping Allowance Utilize for disaster relief efforts – ex: disaster training

materials, movement of relief goods (disaster equipment and supplies) etc.

$50K annually – use or lose by November 1 Requests/Approvals - NHQ

Domestic Disaster Response Giving Program Designed to pre-position shoes in Salvation Army

warehouses in all four territories in order to be available for distribution after a disaster hits.

Each Territory to receive 32,940 pairs of shoes Requests through NOPP Communications guidelines

Doing the most good

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Workshop Presenters

Paul Curnow

paul_curnow@uss.salvationarmy.org

Jeff Jellets

jeff_jellets@uss.salvationarmy.org

Jaime Joswick

jaime_joswick@usn.salvationarmy.org