all eyes on you: social media as a student leader
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ALL EYES ON YOU: SOCIAL MEDIA AS A STUDENT LEADERSHANE YOUNG
GRADUATE ASSISTANT, FIRST YEAR EXPERIENCE AND LEADERSHIP - NOTRE
DAME COLLEGE
@SHANEYOUNG15
WWW.STUDENTAFFAIRSSHANE.COM
LEARNING GOALS
• Describe some of the risks and benefits of using social media
as a student leader
• Explain strategies that they and their peers can use to avoid
social media snafus
• Provide personal and general examples of good and bad social
media usage
THE BASICS
• 97% of adults 18-29 are on the internet
• 89% of adults 18-29 years old use social media
• 67% access it on mobile devices
Brenner & Smith (2013); Fox & Rainie (2014)
MANAGING SOCIAL MEDIA AS A STUDENT LEADER
• Who do you want to be?
• How do you want to act?
• What do you want to do?
Brown (2015)
HOW DO YOU WANT TO ACT?
• Act with integrity
• Act with kindness
• Act as if someone is watching
Brown (2015)
CONCLUDING THOUGHTS
• Social media is a great tool for student leaders. You can recruit
new organization members, publicize events, or host
crowdfunding opportunities, but like any good thing, it has a
downside.
• If you know who you want to be, how you want to act, and what
you want to do then your social media presence will be the best
it can be.
REFERENCES
• Brenner, J., Smith, A. (2013, August 5). Pew Internet: 72% of Online Adults are Social Networking Site Users. Retrieved from the Pew Research Center website: http://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-users/
• Brown, Paul Gordon. (2015). Hey College Students! Do Social Media Well... [SlideShare]. Retrieved from http://www.slideshare.net/paulgordonbrown/hey-college-students-do-social-media-well/119
• Fox, S., & Rainie, L. (2014, February 27). Pew Internet: Part 1: How the internet has woven itself into American life. Retrieved from the Pew Research Center website: http://www.pewinternet.org/2014/02/27/part-1-how-the-internet-has-woven-itself-into-american-life/
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