all real concepts space william mason, nick budosh, hafiz aina towson university contact: (301)...

ALL REAL CONCEPTS

SPACE

William Mason, Nick Budosh, Hafiz Aina

Towson University

Contact: (301) 676-6213

wmason1@students.towson.edu

2014 TowsonGlobal Business Plan Competition

https://www.facebook.com/allrealconcepts

https://www.allrealconcepts.com

Value Proposition

• Imagine if someone could go outside during a torrential downpour and come back in with a dry coat.

• Imagine if that same person could go outside to a football game and remain warm for the entire time.

• All real possibilities with Space.

Product

• The Technology– Superhydrophobic Nanocoating

(ZIXILAI, ZXL-DS02)– Nanotech Insulation (NANSULATE,

EPX NanoPrime)

• A transformation at the atomic level—the clothing of the future.

Market

• Apparel is an industry of the “new.”• Constant adaptation in industry.• All Real Concepts will target the middle to

upper class 16 to 35 age bracket located in the Northeastern United States.

Competition

Under Armour: Manufactures apparel focused mainly towards athletic performance.Thinsulate: Conglomerate 3M’s insulation—used in housing and apparel.

ALL REAL CONCEPTS

Market Share N/A 0.21% (2012) 0.55% (2012)

Quality Nansulate Insulation UA ColdGear Tech Thinsulate

Zixilai Nanocoating Storm/Charged Cotton Not Water Resistant

Low Profile Low Profile Higher Profile

Price Est. Hoodie: $49.99 Avg. Hoodie: $49.69 Avg. Hoodie: $59.69

Est. Glove: $11.99 Avg. Glove: $36.09 Avg Glove: $26.64

2012 Profitability N/A 1.06B Total Revenue 2.69B Total Revenue

128.78M Net Income 399.96M Net Income*3M's Numbers are based on the percentage of revenues that the Thinsulate brand generated

Team

• William Mason, CEO• Nick Budosh, CFO• Hafiz Aina, R&D

Advisors:• Jeff Clute, President of Frequentis Defense• David Belz, Owner of Right Brain Creative

Services

Operation

• Third party manufacturing.• Product sold to online and physical retailers.• Markup from manufacturing cost to derive profit.

Funding Required

• $76,200 minimum funding needed for the company to startup and reach breakeven.

• As a low overhead company, we project a break-even within the first quarter of sales.

• Seeking $100,000 in capital funding for additional R&D and advertising.

Plan and Break-Even• 2014Q2: Funding, Prototyping, Website/Advertising,

Manufacturing Establishment Deadline• 2014Q3: Legal/Regulation Compliance, Material Order,

Storage Facility, Production• 2014Q4: Sales, Sales Evaluation

Financial Outlook

Projected270% ROI

by the end of 2015

$398,650 Net Income for 2016

Legacy

• Key members have academic and social ties to Towson University.

• All Real Concepts will seek to hire students for years to come—students involved in STEM fields, communication, and more.

• We want to inspire students to approach the world with innovation in mind.

Thank You.

All Real Concepts

Space, 2014

William Mason, CEO(301) 676-6213wmason1@students.towson.edu

https://www.facebook.com/allrealconcepts

https://www.allrealconcepts.com