all things wordpress: getting the most out of your email marketing

Getting the most out of your email marketing

#ATWP

Norah Kathryn Green

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Getting the most out of your email marketing

More effective than social media

Email is read on the phone

Why?

● There are 3.2 billion email accounts● Emails have a longer lifespan than

social media● Email marketing has an ROI of 3800%

Systems

Why we prefer MailChimp

Free • Slick • Easy • Powerful

Define your goals

What is your goal?

Define your goals

Define your goals

Define your goals

Define your goals

Define your goals

Define your goals

Define your goals

Writing effective copy

Subject lines

Body content

Calls-to-action

Building your list

Building your list

Landing pages

Execution

Setting up a list

Setting up a list

Adding a sign-up form to your site

Adding a sign-up form to your site

Adding a sign-up form to your site

Adding a sign-up form to your site

Sending

Sending a campaign from a template

Sending a campaign from a template

Sending a campaign from a template

Sending a campaign from a template

Sending a campaign using HTML

Sending a campaign using HTML

Sending a campaign from a template

Sending a campaign via RSS

Sending a campaign via RSS

Sending a campaign via RSS

http://www.greenmellenmedia.com/category/seo-blog/feed/

http://www.greenmellenmedia.com/tag/wordpresstag/feed/

http://www.greenmellenmedia.com/author/ali/feed/

Sending a campaign via RSS

Automation

Automation

Automation

Automation

Automation

Automation

Bonus tips

Getting results

Use your actual name as the “from” address

Getting results

Promise something good (but don’t say “free”)

Getting results

Use a number

Getting results

Don’t be too clever

Getting results

Keep it short(usually)

Getting results

Be consistent

Getting results

Pace carefully

Getting results

Follow the rules

Measuring Results

● Opens● Click-through rates (CTR)● Conversion rate● Bounce rate● List growth rate● Email sharing/forwarding rate

Watch your stats

A/B Testing

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Getting the most out of your email marketing

#ATWP