allocadia culture code v2.0

At Allocadia, we have big goals.

In order to accomplish these, we need to be thoughtful about the team we build and how we all work together. This includes

how we work with our customers, partners, community, and any Allocadia stakeholder.

Our Culture Code helps us do this.

#RUNMARKETING

OUR MISSION

Bring confidence to every marketer in the world.

More on our Mission…

We have entered into a new era where marketers must make every dollar count.

Marketers have more responsibility than ever before. As technology has changed how consumers and businesses buy, it is the CMO who is leading their companies

through this digital transformation.

As a result, CMOs and marketers today need to understand what’s working and what’s not, and prove business impact.

They need to lead with confidence.

#RUNMARKETING

Marketing Performance Management (MPM) is the discipline used by marketing organizations to evaluate the impact of marketing.

MPM enables marketing to understand return on marketing investment and tell the story of marketing performance in terms of business impact.

What we do

What we doWith our marketing performance management software platform, every

marketer in an organization gains insights into their marketing plans, investments, and results.

This equips marketers to make better decisions and re-allocate investments to the initiatives and customer experiences that drive the

most business impact.#RunMarketing

Plans Investments Returns

At Allocadia, we #RunMarketing As a company, we…

#RunTogether #RunToWin #RunSmart

#RunCreatively #RunHealthy

We’re in it together.

We are an unstoppable team of employees, customers, partners, vendors, and community who believe that by working together we can accomplish extraordinary things.

As we work together, we are transforming ourselves and each other. We invite and share feedback openly and proactively, so we can continuously improve, learn and grow.

We are passionate, driven, and we play to win.

We have a strong strategy and plan to define and lead the Marketing Performance Management (MPM) market. We know where we are going and we work with purpose.

We take responsibility for delivering high impact results. We iterate, launch, execute often, and with urgency – with exceptional results.

We are focused on building a business with strong fundamentals, so we can deliver value to our customers and partners long-term.

We put the right people, systems, and processes in place to deliver strong category-leading growth, while building an operationally smart business.

We use data-driven insights to make decisions and strengthen our business.

We believe constant innovation is the key to the future. We are inventors and creators.

We love and recognize big ideas. We are bold and courageous.

We are always trying new approaches to old problems. We are constantly learning. We don’t accept the status quo.

We create a positive mindset. We re-frame challenges into opportunities, and we are strong in adversity.

We work hard to maintain and grow healthy relationships with our stakeholders. We enjoy the journey and celebrate milestones along the way.

We invest in the well-being of ourselves, our teams and the communities we live in.

We are