altek photo and color guide
Post on 14-Feb-2017
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Table of Content
I. Courage Theme Introduction a. What is courage? b. Courage main visualsII. Family Theme Introduction a. Altek and family b. Family main visualsIII. Conclusion - why courage & family IV. Application a. photo guideline (examples of web and film) b. Color guideline (visual - everything else)
COURAGEPush forward until you succeed.
What is Courage?
Courage is the quality of mind or spirit that enables a person to
act in accordance to one's conviction in the face of trials and
challenges.
Why Courage?
2013 is a year of change and opportunity.
It is important to hold fast to our values and identity,
and show the world who we are.
Altek and Courage:
Altek has successfully confronted many trials since it began
business. Our courage has enabled us to stimulate growth in
the face of challege, maximize our power of innovation, and
create higher standards after each victory.
Main VisualsCHARACTERSICONS
RepresentationSPIRIT
Sportsmanship Fighter Hero
Stimulate growth i n t h e f a c e o f challenge.
Power of innovation Higher s tandard after each trial.
BETTER LIFETechnology strengthens family ties
Altek and Family:
Altek has always been a family-oriented company.
Our company mainly consists of young parents in their 30's,
who are generally good-natured and hardworking.
Our products and technology revolve around our goal
and motto "to bring good memory for everyone."
In fact, we believe technology is a facilitator that strengthens
our family ties.
MainVisuals
ICONS
Main Visuals
Detection: Encounter Automobile: Safety Camera: Memory
Family/Home Crayon:color as a tool Family Bond
Courage & Family - CoexistenceAfter careful examination of both topics, I believe courage and family can coexist as one main theme. For example, a family needs a courageous father/mother to function. Similarly, Altek's courage enables it to help build better lives all around the world.
Application
APPLICATION
Photo Guideline - FamilyPhotos for the family series follow different stages of family communication and interaction through technology.
Detection: Encounter Automobile: Safety
Camera: Memory Camera: Memory
Photo Guideline - CouragePhotos for the courage series main follows a single man involved in acts of extreme sports that demonstrate his courage.
Rock Climbing River Rafting
Web Page Samples - Family & Courage
Further Application - ColorsColors are the fundaments of image processing and also an important element from our logo. It is agreed that elements of colors, in accordance to our theme of courage and family, are very suitable for Altek's CI design.
ALTEK COLORS
FAM
ILY
CO
LORS
-FLO
WER
FAM
ILY
CO
LORS
-SKY
FAM
ILY
CO
LORS
-BEA
CH
CO
URA
GE
CO
LORS
-PO
WER
Family Colors -Flowers
Family Colors -Sky
Family Colors -Beach
Courage Colors - Power
Color Chart
Color Guide
Pantone 205C
E8468A
Pantone 3275C
#00A19C
Pantone 292C
#86C0E9
Pantone 300C
#0070BD
Blue is a significant color that both the family and courage themes share. In addition, pink from the courage series bring out a lively feel that brings another dimension to the different shades of blue and green. In conclusion, the following four colors serve as a color guide to the choosing of Altek's representative colors.
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