amanda wallis logo workbook final
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Logo Project Workbook
Amanda WallisArt 130February 6, 2012
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BYU-IDAH O Art Dept. | www.byu i.edu1
Logo Project Step 1/4ART 13 - INTRO TO GRAPHIC DESIGN
Use this template file to gather and analyze various good and bad logos. Organize
your findings into related and non-related to your company groupings. Draw on
or highlight the things all of the good logos have in common. You may even wantto create a page of BAD logos as well. Point out what things we may want to avoid
when brainstorming our logos as well.
Second, you should gather images or photographs relevant to your company. You
might gather images of a specific type of reptile to help you incorporate elements
of their anatomy better into you final piece. Remember logos are distillations
or simplifications of complex ideas, so having more examples will help you to
identify trends and will help you simplify your symbol concepts and sketches later.
Finally, print out and sketch on the last pages. You will want to look at the image
examples of good and bad logo sketches. Use a black gel pen and sharpie
or prisma color marker to draw your ideas. Make your logos solid rather than
outlined, logos should be bold. Remember you are only drawing the symbol
portion of the logo and not really worrying about the typography yet. Just focus
on the symbol sketches this week.
STUDENT NAME:Amanda Wallis
ELEMENTS OF DESIGN:
- Shape
- Line
- Value
- Texture
- Color
- Time (mostly applicable in motion graphics
and interactive design.)
PRINCIPLES OF DESIGN:
CATEGORY 1: UNITY AND VARIETY
- Grouping
- Containment
- Repetition
- Proximity
- Alignment
- Lost & Found
CATEGORY 2: DEPTH- Linear Perspective
- Atmospheric Perspective
- Overlapping
- Size Variation
- Definition
- Location
CATEGORY 3: VISUAL PACE
- Pattern
- Movement
- Visual Pace / Rhythm
CATEGORY 4: BALANCE
- Visual Weight- Gravity
- Symmetrical Balance
- Asymmetrical Balance
CATEGORY 5: SCALE AND PROPORTION
- Scale
- Proportion
CATEGORY 6: EMPHASIS
- Focal Point
- Contrast
- Isolation
- Hierarchy
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LOGO PROJECT PART 1:This project wasnt as bad as I thought it might be. It was still challenging
though. It seems that I am a better artist than I give myself credic for, and thats
really what I was worried about the most. Thinking of ideas wasnt a problem
for me, but actually sketching them out was what I was uneasy about. I wasnt
sure how I would ever make a good logo because Im not the best at drawing,
but as I started to sketch my logo and put my ideas on paper it was actuallyeasier than I thought it would be to draw the things that were on my mind. Ive
learned that I am able to put forth the effort to draw our what is in my head if
I am really thinking about it and Ive learned that because of that, Im not that
bad of an artist as I thought. I am limited when it comes to making up new
ideas however. This meaning that while drawing my logo sketches, I didnt
stretch my imagination as far as I probably could have, but I did draw what I
knew. I tried to tie in the shapes project to this logo project and it really worked
well for my design. The shape that really worked well for me was the circle and I
used that a lot when forming different logo ideas.
LEARNING SUMMARY:Write a summary of learning in this area. Simply replace this description withyour own summary of what you learned about the principles as you completed
this assignment. You may find it helpful to answer the following questions in
your learning summary:
1. The logo worksheet helped me narrow down what I was looking for. It really
helped me focus on what exactly I wanted to have presented in this logo and
for my imaginary company that I am performing this task for. My research gave
me ideas, angles and perspectives that helped me develop different aspects to
my logo.
2. When looking for good and bad logos, I based them off of what I wanted
my final outcome to be for my own logo. If the logo fit the description or cameclose to what I was looking for, I placed it in with the good logos. If the logos I
found that were similar, but not exactly what I wanted in my logo, I placed them
in with the bad logos. The good logos all had the placement in common in my
opinion. The logo was placed very nicely in relation to the name of the com-
pany, etc. The good logos also caught my interest and made me want to know
what exactly this business, company, etc. did, while the bad logos were okay,
but not really appealing enough to keep my interest or enough to make me
want to find out more about what it represented.
3. Solid shapes and bold symbols for logos really catch the eye and are intrigu-
ing. Usually when seeing a logo, my eyes look to any bold shape or symbol
associated with it and then to the text that gives the title. Shapes and symbols
make the logo pop and stand out better. They draw the eye and almost force
you to at the very least glance at it.
4. The play exercise was to demonstrate how it doesnt take much for people
to recognize an object as long as it presents that objects main features. Only
having three minutes we had no choice but to choose the main qualities of the
animal that we chose. Our animal was a duck-billed platypus and that animalscase, the main qualities that make it recognizable are its tail and bill. Reflecting
on the logo assignment, that activity was helpful because it allows us to focus
on what is the most important quality of the object in our logo. It will allow us
to focus on what is the most important thing for the viewer to see so that it will
be recognizeable right away.
5. The symbol for my logo is a chameleon and the play exercise helped me to
first pick out what I wanted to present in this logo and find the most important
qualities of the chameleon. I decided that the most important qualities are the
tail and the head. I thought about how I could portray a chameleon in this logo
and the first thing that came to me was that it atleast had to have the tail that
was very recognizeable as a chameleon tail or some kind of reptile and then the
head that gives away that it is indeed a chameleon, especially with its hood andits eyes. The play exercise really helped me to focus on what the most important
features should be in my logo and how I could best present that.
Overall this project has so far allowed me to bring out my drawing skills and
come up with my own design that can best present the company that I am
creating it for.
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LOGO WORKSHEET:This worksheet should be filled out BEFORE you start sketching the brandmark
portion of your logo signature. Please replace the _________ with your own
text.
Project Details:Design a logo for a(n) Fashion Logo
Company/Exhibit Name:Cami-Flage
Tagline:Styles that blend in
Exhibit Details:Cami-Flage is a clothes line that is very unique in the way the colors are
presented. There are many colors that blend into the next for each itemof apparel
Target Audience:Teenage girls are my target audience or any girls between the ages of
about 14-18.
Project Objective:This logo should give the viewer an idea about how the clothes will
look. It should kind of give them a taste of the color and what kind of
style the clothes present.
Emotional/Rational Characteristics:The Cami-Flage logo should be trendy and color ful. It should be some-
what dynamic and be visually attractive to teenage girls and give a sor t
of fashion sense to it.
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GOOD LOGOS RESEARCH | STUDENT NAME:Amanda Wallis.
GOOD LOGO INSIGHTS:These good logos are similar in the way that they all
have the chameleon or lizard placed on top of the text.
This is the idea that I was going for in my own logo and I
found these logos to be good examples of that. Also the
chameleons or lizards all have a perch to them, meaning
that they are almost all sort of crouched over in a hunchand some close to a little ball. I want that in my own logo
as well. Lastly I noticed that they almost all had the tail
curled over on the side. I want that to be presented in my
own logo as well because I think that the tail is a very im-
portant feature to the chameleon and to the logo itself.
LEARNING SUMMARY:Write a summary of learning in this area. Simply replace
this description with your own summary of what youlearned about the principles of good logo design by
studying these good logos. List your insights below:
1. As I mentioned in the above text, I really like how each
one of these logos has the chameleon perched on top
of the text. That really draws my eye in and makes it look
interesting to me.
2. Another insight about these logos is that most of them
have the chameleon turned in to the text drawing your
eye in to what the logo is saying. This is important and I
plan to do the same in my own logo because the viewer
automatically looks or has their eye drawn to whateveror wherever that object is turned, pointed to or is looking
at itself.
3.The tail is a big factor/quality of the chameleon and I
noticed that in most of these logos that the tail is curled
into a spiral and either falls off the text or goes under-
neath it. I want that for my own logo to have the tail in
that recognizeable spiral shape and have it fall either off
on the side or underneath the text.
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BAD LOGOS RESEARCH | STUDENT NAME:Amanda Wallis
BAD LOGO INSIGHTS:These bad logos all have in common that the symbol
or shape is randomly placed in relation to the text. In
comparison to how I want my own logo to look, I do not
particularly want this type of style but rather to have my
symbol or object placed on top of my logos text. Because
the symbols and designs in these logos are placed on theside or behind the text, it doesnt exactly seem to me that
they are as well related to the logo text in itself. In my
opinion that could make them a bad logo . Although I
do not think these logos are all bad, I will definitely avoid
placing my symbols and designs far away from or behind
my logos text.
LEARNING SUMMARY:Write a summary of learning in this area. Simply replace
this description with your own summary of what youlearned about the principles of good logo design by
studying these bad logos. List your insights below:
1.For many of these logos it does not seem that the logo
exactly fits or goes along with its text. Some of them have
different styles that clash and it does not look like they
belong together, the logo symbol and its text.
2. Some of these logos also show the symbol or object
behind the text which I think is somewhat distracting
and I do not plan to do that on my own logo. The reason
I think it is distracting is because you are forced to look
at both things at once and it does not allow your eye toflow from one thing to the next. I think that it is better to
see one object and then the other and it is complicated/
overwhelming on the eye to look at both things at once.
3. Many of these logos present a black and white color
scheme, which I do not plan to present for my logo. I
want my logo to be colorful, and the reason being that
it really attracts the eye better. With the lack of color in
some of these bad logos it also lack a sense of depth or
any dynamic aspect. It just looks like a boring photocopy.
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VISUAL RESEARCH | STUDENT NAME:Amanda Wallis
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VISUAL RESEARCH | STUDENT NAME:Amanda Wallis.
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VISUAL RESEARCH | STUDENT NAME:Amanda Wallis
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SYMBOL SKETCHES PAGE 01 | STUDENT NAME:Type name here.
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SYMBOL SKETCHES PAGE 02 | STUDENT NAME:Type name here.
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Logo Project Part 2ART 13 - INTRO TO GRAPHIC DESIGN
Use this template file to gather and analyze various good and bad logotypes.
Organize your findings into related and non-related to your company groupings.
Draw on or highlight the things all of the good logotypes have in common. You
may even want to create a page of BAD logotypes as well. Point out what things
we may want to avoid when brainstorming our logotypes as well. What trends do
you notice? What should you avoid? etc...
Second, select your favorite 3 concepts from last week and place them on the
appropriate page. Then create at least 10 sketches for each concept to refine the
idea and clean it up and prepare it for digital creation.
Finally, create 3 digital variations of each of the 3 concepts. Place the sketch on
the template page for reference. (you should have a total of 9 digital variationswhen you are finished. Then Select 3 possibel fonts for each of the 3 concepts and
list them on the appropriate page in this template file. You should have a total of
9 fonts altogether. Make sure you write the name of the font you selected in the
space provided.
STUDENT NAME:Amanda Wallis.
ELEMENTS OF DESIGN:
- Shape
- Line
- Value
- Texture
- Color
- Time (mostly applicable in motion graphics
and interactive design.)
PRINCIPLES OF DESIGN:
CATEGORY 1: UNITY AND VARIETY
- Grouping
- Containment
- Repetition
- Proximity
- Alignment
- Lost & Found
CATEGORY 2: DEPTH- Linear Perspective
- Atmospheric Perspective
- Overlapping
- Size Variation
- Definition
- Location
CATEGORY 3: VISUAL PACE
- Pattern
- Movement
- Visual Pace / Rhythm
CATEGORY 4: BALANCE
- Visual Weight
- Gravity
- Symmetrical Balance
- Asymmetrical Balance
CATEGORY 5: SCALE AND PROPORTION
- Scale
- Proportion
CATEGORY 6: EMPHASIS
- Focal Point
- Contrast
- Isolation
- Hierarchy
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LOGO PROJECT PART 2:While drawing the sketches for my logo was a little easier after I got into it,
unlike the shapes project, this logo project was very challenging when it came
to forming a digital version of the sketched images. Adobe Illustrator is harder
to work in than I realized and although I started to get faster as I went along I
came across a lot of snags and hangups. The Lynda videos helped me a little
and I was able to remember some tips and tricks that were useful, but otherthings I definitely struggled on. The good thing that I learned about myself is
that I knew what I wanted my logo to look like and I had a general idea about it.
That took me far because I was able to single in on some of the tools I needed
to make the effects and designs I wanted. My limitations were definitely my
familiarity with the tools. I know that I will have to practice with them more to
be able to use them efficiently and affectively. I think the typeography of logos
really brings the logo together. Sure a brandmark is nice, but when the right
type is applied to it, it just makes it complete and appealing to see all together.
LEARNING SUMMARY:Write a summary of learning in this area. Simply replace this description withyour own summary of what you learned about the principles as you completed
this assignment. You may find it helpful to answer the following questions in
your learning summary:
1. Researching good logotypes and fonts helped me to see just what profes-
sional logos look like and how that can help them with their audience and their
successfulness. If the type does not relate or have the same feel as the brand-
mark, it really has an effect on how the logo looks altogether. It can turn a good
logo concept bad. This made me watch out for typefaces that may have looked
really good on their own, but didnt match up with the brandmark. It is how the
logo looks altogether that is what really matters.2. The trends I noticed were that each logos typeface and brandmark related
somewhat to whatever they were advertising. For example, the more profes-
sional businesses used typefaces that looked professional and aligned. They
gave a sense of authority when you looked at it and you could immediately
tell that these k inds of logos were ones for businesses and other professional
things. Whereas the more fun typefaces that may have been curvy or slightly
unaligned presented businesses that were less serious and immediately gave
an impression of entertainment or excitement in some way. I noticed that many
of the logos in my research were very simple. It didnt take much for them to
get the point across for whatever they wanted their audience to notice when
they looked at it.
3. If typefaces get too intricate, it can be difficult to read and understand. This is
why it is best to use simple fonts when making a logo. If nothing else, the whole
point of type for a logo is so that you can read it and so that the audience can
clearly see the name of the company, etc. Although decorative and illustrative
typefaces are fun and nice to look at, they distract from what is really important
in the logo. The item in a logo that should stand out most is first the brandmark
and then the name of the logo.
4. It was difficult for me, l ast week, to come up with 45 different ways to draw
chameleons that would look good as a logo. This was difficult because at first I
wasnt even entirely sure how to draw a chameleon let alone different ways to
draw it that would look interesting to my intended audience. It was much easier
to sketch this week different variations of the sketches from last week. I only re-
ally had to draw different chameleons in different ways from what I had drawn
before instead of having to come up with a whole new page of concepts for
chameleons. Also I really focused on what I wanted to apply in my chameleons
while drawing these new variations. For example, I kneww that I wanted a sort
of lost and found sequence in my final chameleon, so I played around with that
in my sketches from this week.
So far, Ive learned that making a logo is much more difficult than I realized and
I can see that it really helps to go through the process step by step and really es-
tablishing what is important and getting a background before just making one
up and trying to sell it or use it, etc.
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GOOD LOGOTYPE RESEARCH | STUDENT NAME:Amanda Wallis.
GOOD LOGOTYPE INSIGHTS:I think good logo types are based on how they look with
the brandmark and with the logo as a whole. Although
the typeface may look really good, that doesnt neces-
sarily mean that it will look good next to a particular
brandmark. What makes a logo look good is if all the
pieces look good as a whole and look as if they all belongtogether. Another thing these good logo types have in
common is that they are easy to read. I believe that that
is a key factor in making a logo is that overall it should
be easy to read besides the fact that it should also be
applealing to the eye. I want to make sure in my own
logo that my font is easy to read and that it goes along
with my brandmark. I want my overall logo to look like it
all belongs together and is nice to look at.
LEARNING SUMMARY:
Write a summary of learning in this area. Simply replacethis description with your own summary of what you
learned about the principles of good logo design by
studying these good logos. List your insights below:
1.The brandmarks of these logos are all involved with the
type and with the logo as a whole. Meaning that the cha-
meleons are all looking into the logo or they are turned
to face the viewer. Placement is important, especially if
the object of the brandmark is something with a face. If
the object is involved with the logo, so will the viewer be.
2.Each of these brandmarks go along very nicely with the
typeface. Everything looks like it really belongs togetherwhen looking at the logos as a whole.
3.Most of the text and brandmarks are simple. Not much
detail needs to be put into a logo, just enough that it is
recognizeable as a whole and that the viewer can inter-
pret it just by a glance.
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GOOD LOGOTYPE RESEARCH | STUDENT NAME:Amanda Wallis.
GOOD LOGOTYPE INSIGHTS:I think good logo types are based on how they look with
the brandmark and with the logo as a whole. Although
the typeface may look really good, that doesnt neces-
sarily mean that it will look good next to a particular
brandmark. What makes a logo look good is if all the
pieces look good as a whole and look as if they all belongtogether. Another thing these good logo types have in
common is that they are easy to read. I believe that that
is a key factor in making a logo is that overall it should
be easy to read besides the fact that it should also be
applealing to the eye. I want to make sure in my own
logo that my font is easy to read and that it goes along
with my brandmark. I want my overall logo to look like it
all belongs together and is nice to look at.
LEARNING SUMMARY:Write a summary of learning in this area. Simply replace
this description with your own summary of what you
learned about the principles of good logo design by
studying these good logos. List your insights below:
1.The brandmarks of these logos are all involved with the
type and with the logo as a whole. Meaning that the cha-
meleons are all looking into the logo or they are turned
to face the viewer. Placement is important, especially if
the object of the brandmark is something with a face. If
the object is involved with the logo, so will the viewer be.2.Each of these brandmarks go along very nicely with the
typeface. Everything looks like it really belongs together
when looking at the logos as a whole.
3.Most of the text and brandmarks are simple. Not much
detail needs to be put into a logo, just enough that it is
recognizeable as a whole and that the viewer can inter-
pret it just by a glance.
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BRANDMARK SKETCHES CONCEPT 01 | STUDENT NAME:Amanda Wallis.
PLACE CONCEPT 1
SKETCH ABOVE
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BRANDMARK SKETCHES CONCEPT 02 | STUDENT NAME:Amanda Wallis.
PLACE CONCEPT 2
SKETCH ABOVE
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BRANDMARK SKETCHES CONCEPT 03 | STUDENT NAME:Amanda Wallis.
PLACE CONCEPT 3
SKETCH ABOVE
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DIGITAL BRANDMARKS | STUDENT NAME:Amanda Wallis.
PLACE CONCEPT 1
BEST SKETCH ABOVE
OPTION A
OPTION A
OPTION A
PLACE CONCEPT 2
BEST SKETCH ABOVE
OPTION B
OPTION B
OPTION B
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DIGITAL BRANDMARKS | STUDENT NAME:Amanda Wallis.
PLACE CONCEPT 1
BEST SKETCH ABOVE
OPTION A
OPTION A
OPTION A
PLACE CONCEPT 2
BEST SKETCH ABOVE
OPTION B
OPTION B
OPTION B
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LOGOTYPE SELECTIONS | STUDENT NAME:Amanda Wallis
CONCEPT 1 BEST DIGITAL
BRANDMARK
CONCEPT 1 BEST DIGITAL
BRANDMARK
OPTION 1:
Chameleon Clothing [AR BERKLEY]
OPTION 2:
Chameleon Clothing [AR BONNIE]
OPTION 3:
Chameleon Clothing [Felix Titling]
OPTION 4:
Chameleon Clothing [Century Gothic]
OPTION 5:
Chameleon Clothing [Arabic Typesetting]
OPTION 1:
Chameleon Clothing[AR CHRISTY]
OPTION 2:
Chameleon Clothing [AR BONNIE]
OPTION 3:
Chameleon Clothing [Andulus]
OPTION 4:
Chameleon Clothing [Maiandra GD]
OPTION 5:
Chameleon Clothing [AR ESSENCE]
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Logo Project Part 3ART 13 - INTRO TO GRAPHIC DESIGN
Use this template file to complete this weeks part of the logo assignment. First
you will be selecting your 2-3 favorite directions from last week. Place those in
the appropriate place in this template file. Then you will Refine your brandmarks
based on feedback from class members as well as the instructor.
Second, create 16 signature variations (combining your brandmarks with
logotypes). Create multiple versions of each signature exploring different font
choices as well as placement options. Remember to think about how you can alter
or modify the fonts/type to reflect the style or personality of your brandmark
more appropriately. You will want to DRAW half of the logotypes and render the
other half digitally (this means you create at least 8 hand drawn versions where
you re-draw the symbol portion or brandmark and combine it with a drawn
logotype (not handwritten letters, drawn fonts...see image above)
Finally, create 16 color variations of 2-3 of your best signatures (16 total variations
minimum). This is your chance to explore the color you will use in your logo. Pay
attention to the principles of color you learned from the book.
STUDENT NAME:Amanda Wallis
ELEMENTS OF DESIGN:
- Shape
- Line
- Value
- Texture
- Color
- Time (mostly applicable in motion graphics
and interactive design.)
PRINCIPLES OF DESIGN:
CATEGORY 1: UNITY AND VARIETY
- Grouping
- Containment
- Repetition
- Proximity
- Alignment
- Lost & Found
CATEGORY 2: DEPTH- Linear Perspective
- Atmospheric Perspective
- Overlapping
- Size Variation
- Definition
- Location
CATEGORY 3: VISUAL PACE
- Pattern
- Movement
- Visual Pace / Rhythm
CATEGORY 4: BALANCE
- Visual Weight
- Gravity- Symmetrical Balance
- Asymmetrical Balance
CATEGORY 5: SCALE AND PROPORTION
- Scale
- Proportion
CATEGORY 6: EMPHASIS
- Focal Point
- Contrast
- Isolation
- Hierarchy
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LOGO PROJECT PART 2:So far the most challenging obstacle in this project is probably Adobe Illustra-
tor. Working on these logos has definitely helped me work through illustrator
and Im finding myself becoming more used to it as I work. The pen tool espe-
cially was one that made things challenging rather than easy at first, but Ive
learned how the pen tool works for the most part and rather than a challenge
it has become a great help and a tool that I now use often. Ive learned with thisproject that the more I learn about Illustrator, the easier it is for me to reflect
the images in my mind to the program. My hand moves almost automatically
through illustrator now, making things so much faster and more efficient than
when I first started using it. I t pays to know your tools inside of illustrator. Play-
ing with the typeography was very interesting because the minute I started
associating my brandmarks with type in the way that I wanted, they seemed to
completely transform and look like a somewhat professional logo. Type really
does make a big different to the appearance of a logo.
LEARNING SUMMARY:Write a summary of learning in this area. Simply replace this description with
your own summary of what you learned about the principles as you completed
this assignment. You may find it helpful to answer the following questions in
your learning summary:
1. Going through font and logotype research really helped me to see what
makes a good logo and what makes a bad logo. I could tell from the types on
each logo which ones caught my eye and were easy to read. Some logos looked
interesting and had nice brandmarks, but the typeface was the wrong feel
and it just didnt fit, or else the type chosen was too hard for a person to read
quickly. Sometimes simple is better when it comes to typefaces and fonts.
2. I noticed that if there was more than one word associated with the logo,rarely would you see the text centered under itself. Ive learned that centering
text can be very bad form. I noticed that it really made a difference and showed
a solid line when the text was aligned off to the side of the page or aligned to
the right or left of the text above it. Text like this makes things look cleaner and
more professional. Also I noticed that the text did not distract from the brand-
mark or vice versa. A trend in the logos I saw all had a nice balance of what your
eye sees when looking at the logo as a whole with the brandmark and typeface.
Overall, the logos I saw were mostly all done well and showed visual appeal, a
good sense of balance between the t ypeface and the brandmark and they were
easy to read.
3. Sometimes simple is better. In fact, in most cases and especially working with
fonts and logos, simple is definitely better because the simple font does not
distract from the brandmark. If the font on a logo is too extravagant it draws
the attention away from the brandmark which is also important to the logo
as a whole. More ornate fonts are very heavy on the eye and they draw a lot
of attention to themselves, which is why for logos it might be best to choose
a simple font that catches the eye, but does not distract from the entire logo.
Another reason that it is better to use simple fonts in logos is that they are
easier to read. Illustrative and ornate fonts, although they are fancy and visually
appealing, can be difficult to ready when looking at a first glance. It is not worth
it to have an illustrative or ornate font if when people pass by quickly to take a
glance at your logo they can not read it right away and do not stop and take the
time to read it closer. It is best to have a simple font that stands out just enough
so that it balances out well with the brandmark and that people passing by will
clearlyu be able to read what it says.
4. Last week I was really struggling in illustrator and drawing out my sketches. In
particular I was struggling with the pen tool. I have heard many times that the
pen tool can be the best and most convenient tool there is inside of illustrator,
but I certainly didnt think so. I didnt know how to use it properly until this pastweek when I started to tr y it out. I am now getting the hang of the pen tool
and how with works which has really helped me out with my digital versions
this week. I definitely worked on that and I feel that I have really improved with
it. Not only the pen tool was I struggling with, but I think it was just illustrator
in general. Spending more time with it and just experimenting with different
tools has helped me become more familier with illustrator in a way that I am
more comfortable with it and faster at my work than I was last week.
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BYU-IDAH O Art Dept. | www.byu i.edu3
BRANDMARK SELECTIONS WITH REFINEMENTS | STUDENT NAME:Amanda Wallis.
BRANDMARK SELECTIONSWITH REFINEMENTS:These are the brandmarks from last week that I revised
and made new ones of. Discussing with my group in class
and going over different sketches, it was decided that
these were the best potential brandmarks for my logo. I
recieved some feedback about these brandmarks, (theones in color) and I improved them first by adding the
last section of the tail on the first one, and on the second
one I got rid of the gaps and put holes instead. I did other
things to improve them as well, but I remember those
changes in particular.
LEARNING SUMMARY:Write a summary of learning in this area. Simply replace
this description with your own summary of what youlearned about designing logos by working through this
step. List your insights below:
1.Some of these new brandmarks I like better, but some
I like worse than all the others as well. It was really good
for me to go with my feedback and notice all of those
things that were pointed out that could use improve-
ment.
2.Some of the characteristics of each one I kept because
I liked them and thought that I would want to use them
in my final logo. I did however make slight changes and
tweaks to things that I felt needed to be changed or justseen differently.
3. I noticed that I only changed the eye once on the
second one down in the first column. It is smaller than
the others and Im glad that I only made that variation
once because I prefer the larger pupil for the eye. It was
good to experiment anyway though and Im glad I can
see what it looks like exactly with a smaller eye than the
others.
PLACE BEST BRANDMARK
1 ABOVE
PLACE BEST BRANDMARK
2 ABOVE
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BYU-IDAH O Art Dept. | www.byu i.edu4
SIGNATURE EXPLORATIONS | STUDENT NAME:Amanda Wallis
PLACE CONCEPT 2
BRANDMARK ABOVE
PLACE CONCEPT 1
BRANDMARK ABOVE
PLACE CONCEPT 3
BRANDMARK ABOVE
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BYU-IDAH O Art Dept. | www.byu i.edu5
SIGNATURE EXPLORATIONS | STUDENT NAME:Amanda Wallis.
PLACE CONCEPT 2
BRANDMARK ABOVE
PLACE CONCEPT 1
BRANDMARK ABOVE
PLACE CONCEPT 3
BRANDMARK ABOVE
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ClothingChameleon
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Additional Sketches/Information
Te picture on the right is from the play exercise when we were firstintroduced to the logo project. Our group chose to create a platy-pus out of the objects given to us in a paper bag in just 3 minutes.Tis was somewhat difficult, but I really learned a lot from this play
exercise that to understand or to see the concept of something, itdoesnt have to be very elaborate. Most people were able to tell thatthis was a platypus by its features. In our group we knew that we hadto put what was most important to make this look like a platypus, butalso make it very simple. I took that concept of making things simplefrom the play exercise into my own logo by focussing what was mostimportant to allow people to identify my logo for what it is. I have achameleon logo and I knew that one of the most recognizeable thingsabout them are the tails that have a spiral look. Another thing that Iwanted to include in my logo that could easily and simply commu-
nicate that it was a chameleon were stripes. By having the stripes andthe tail I knew it would be easy for people to see my logo and knowimmediately what it was.
When trying to figure out how my logo should look, it was reallyhelpful for me to just go online and look at other logos that werefamiliar to me and worked really well, and also some that were not sofamiliar. Te folder of logos from the first week was also very help-ful to look at and I found myself wanting to use some ideas fromother peoples logos such as the different shapes, typeface, effects, etc.Looking at these logos really helped me gather ideas and decide howexactly I wanted my logo to come across to those that would see it.
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Additional Sketches/Information
Surprisingly enough, the pen tool turned out to be one of my favorite toolsand one of the most useful. I wasnt really sure how to use it at first and Istruggled with trying to use other tools in place of the pen tool just so thatI could avoid using it. But as I learned how to use it and that made things
so much easier when creating my logo. Similar to the play exercise wherewe learned that sometimes less is more, I also learned that when usingthe pen tool, that you dont need that many points to make a good outlineand make your design look great. Overall, the pen tool is now one of myfavorite tools and it was very useful to me when making my logo inside ofillustrator.
Te Lynda.com videos were helpful to me during this project especiallywhen it came to using the pen tool as I mentioned above. Tey reallyhelped me learn how to use illustrator effectively so that I was able to gomuch faster than I would have without knowing keyboard shortcuts andwhat the different tools inside of illustrator could do. Te Lynda.com vid-eos helped me branch out and experiment with new tools and things.
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Final Comprehensive Learning Summary
Tis project helped me learn a lot about the principles o designand also about perecting images through repetition and altering my pat-terns and logo ideas by making different variations o them. When firststarting this project I knew that it would take time and that I would ahveto pace mysel so that I could really take the time to develop my logo idea.Itried to put thought into each one and apply the principles that I learnedrom the last project while also making each one different and more devel-oped than the next.
I tried not to become too attached to any one o my designs andrealize that it was not my baby and I needed to allow criticism so that Icould make my logo better and more developed. Another thing I tried toapply was simplicity. I learned that it doesnt take much to communicatesomething through art i you have the right eatures presented. So I triednot to stress too much on detail because I knew that I just needed a ew key
objects in my logo to communicate that it was a chameleon in my case.It was airly difficult or me in the beginning to come up with ideasto experiment with concerning my logo. I thought that I had a clear picturein my head o what I wanted, but I knew that I had to step back and fleshout that idea and experiment with new ways. I ended up coming up withsome interesting ideas and I realized that there really were numerous waysthat I could go with my logo. Although I still went with the same basic ideao how I wanted my logo to look structure wise, only through my sketchesand experiments with my drawings was I able to come up with the logothat I have now. Without experimenting I probably wouldnt have come up
with the idea and it might not have fit as well as I think my final logo does.Refining and making new sketches out o the three avorites that
we picked in class was much easier or me because I was just altering thesketches that I had already made rather than have to come up with newideas and make my sketches look very different rom each other. Althoughdoing the beginning sketches this way was very helpul, it was much easieror me to do this second step and I ound that I was actually able to comeup with more ideas or altering my avorite ones than I was with coming upwith ideas or the actual brainstorm o sketches that I did in the beginning. Te research or good logo types really helped me to gain a betteridea o what I wanted in my own logo. I noticed right away which ones
were more visually appealing (the good logos) and which ones didntreally make sense, or else the elements just didnt fit very well together(the bad logos). Also while looking up similar logos to mine I ound thatthey were very similar to one another. Although this was true, each oneo the logos had something that made it different rom the others andsomething that made it special or stand out. I wanted my logo to look likethe good logos I ound, but I also wanted it to be my own so that it was
unique. I think I accomplished this by keeping the idea that I wanted inmind, but then using my own sketches and ideas to create my own per-sonal logo that I could call my own.
I think that one o the things I might have struggled with wasfinding a good typeace that fit well with my logo. I ound a lot that I re-ally liked and they looked cool with my brandmark, but I had to step backand look at it rom a design standpoint and decide i it really fit togetherin the end as a logo. Some o the onts I just had to say no to, althoughthey were ones I was very ond o. I ended up finding a ont that wassimple and might not have been my first choice origionally, but it worked
well with my overall logo and ended up fitting just fine.Tis logo project was harder than I thought in some ways, but
easier than I thought in others. It was harder because I had to learn tobranch out and accept criticism so that I could move on and make mylogo look better. Nothing is perect and I had to allow what I thoughtmight have been the perect brandmark, typeace, etc, to be altered andchanged so that I could improve it and make it better. It was easier onceI was able to draw them in illustrator and once I was more amiliar withthe different tools and especially the pen tool.
Overall I learned a lot rom this logo project and I learned a lotabout mysel as well. I didnt think that I would be able to draw out a logo,but through the process o this project I ound that I am actually not abad artist afer all. From this project Ive also learned that there are manysteps that have to happen beore the project turns out perect and beoreit is presentable enough to turn in. With lots o practice this can be ac-complished and I definitley elt like I got lots o practice to complete thisproject. Each step taken helped develop and refine the project to where itcould be finalized and turned in as an (almost) perect completed project.
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