amazing - marketing strategies of new application

Why to choose “Amazing”to shop your

needs??

Abhinay Bandaru NIT Surat –B.Tech-III IIM Internship

Amazing is a one stop shop for all your fashion and lifestyle needs.

Target the customers passionate on fashion and lifestyle

People always try to be smart and look good

Myntra and Amazon are the prime competitors

Competitions are good for company,

makes you even stronger

Don’t worry, Think POSITIVE

Our goal is to achieve a turn over of 100 million USD by 2021

Our strategy is to show more offers to turn customers our

side, since we are new to them

Our app is going to be released in both free version and in premium version

The offers associated with us are simply amazing just as the name of our company

Offers associated with free version

Offer - 1• 3 special days on every week. On those days customer needs to press a

button named "Start session" that appears after opening our app. After starting the session, he needs to use it continuously for an hour simultaneously he has to check a minimum of 25 products.• After successful completion of one hour, customer will get an offer

specifying as the winner of session.• Winner of session can have an opportunity to choose any of our products of

any cost(he need not invest his money).• The product of choice made by customer will be delivered with in 2 days. He

can enjoy our costume or the product and return it after 1 week with out any damage.

Offer - 2• A quiz will appear on the product you choose to buy, answering that will land you with great discounts on the product.

Offer - 3• Answering the questions during the progress of major tournaments (ex : IPL{cricket}, Euro cup{foot ball} etc..) makes them win Rs.500/-(virtual money), this money can be used to buy products of "Amazing".

Offer - 4•We’ll provide you a certificate as "Social media manager" attested by our marketing manager near your location with company logo, on effective promotion of our company in social media.

Offers associated with premium version 7 $ - USD

Offer - 1• Buying 2 products with minimum of Rs.999 each will give you a cash back of Rs.750/-

Offer - 2• After every 100 sales(premium customer sales) of company. There will be an i phone 5 gifted to the 100th customer( of premium customers).

Offer - 3

• Will provide you passes for major events (like cricket matches, DJ nights, and many popular shows etc...) in your city (or in nearby cities if you are in a rural area) if you purchase at least 1 product per month of minimum worth Rs.599/-

Identify your target markets

Target the places with huge population•Eg : Asia

Identify the places where people have more outlook towards fashion•Eg : Europe, America

The tactical way of marketing is showing benefits with us, to customers

Customers are no where benefited with such great discounts on top brands than other competitors.

Apart from all these offerings, we fill customers with happiness by exciting seasonal and festive offers

Available on Play Store for android, install it and become a happy person by availing our exclusive offers

References• Marketing plan suggested by Prof.Sameer Mathur https://docs.google.com/document/d/11kVTiG0OBKnHPc5sN_- w69jv0YrJU_uj3gvkE_oqlR8/edit• Wikipedia of Myntra

https://en.wikipedia.org/wiki/Myntra• iStockImages

http://www.istockphoto.com/in/stock-photos• Google images

https://www.google.co.in/imghp?hl=en&tab=wi&ei=GTRfV5ySBszavAT0p5aoCA&ved=0EKouCBMoAQ

Thank you