amazon 05 - diversification strategy
Post on 13-Sep-2014
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Pere Joan Ribas Barceló
Amazon.com Diversification Strategy
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CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course
Pere Joan Ribas Barceló perejoanribas@gmail.com
Diversification
Diversification
Amazon Web Services (AWS), launched in 2002, is a cloud
computing platform that started as a way to keep track of Amazon’s orders
A technology company does not survive without an ability to reinvent itself
§ In 2012, five American technology companies bid on a $600 million contract to build the CIA own private cloud computing system.
§ IBM was one of the two finalists. But on 2013 the CIA awarded the contract to Amazon.com
§ Amazon beat IBM, an elder company in its field of expertise, as a late entrant to the cloud computing market.
Source: Bloomberg Businessweek, 2014
Fire Phone
With the Fire Phone, Amazon will offer its customers the possibility to shop, stream video, read books and more. All wrapped up in a 4.7 inch package.
Amazon FireTV
Peter Larsen Amazon FireTV. / JIN LEE (BLOOMBERG / April 2014)
Diversification
Diversification
Free same-day and early morning delivery on orders
over $35 on more than 500,000 Amazon items,
including fresh grocery and local products
§ The Everything store: Jeff Bezos and the age of Amazon, Brad Stone (2013)
§ One Click: Jeff Bezos and the Rise of Amazon.com, Richard L. Brandt (2011)
§ The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Phil Simon (2011)
§ Inside the Giant machine: An Amazon.com Story, Kalpanik S. (2011)
§ Amazon.com: Get Big Fast, Robert Spector (2002)
§ Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers(2009)
Bibliography
Videos
§ Amazon's Truth Behind the Click BBC Documentary
§ Amazon.com Full Story - World Biggest Online Retailer Revealed
§ Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon
§ Amazing Amazon Story - Jeff Bezos Full Speech
§ TED: Jeff Bezos: The electricity metaphor
§ Amazon's Jeff Bezos looks to the future
§ Four Peaks: My interview with Jeff Bezos
§ Inside Amazon: Secrets of an Online Mega-Giant
§ Amazon's Truth Behind the Click
§ Jeff Bezos at the Stanford Graduate School of Business
§ Jeff Bezos on Amazon, Innovation, Customer Service, Kindle
§ Jeff Bezos discusses Amazon Business Model and Mission
Internet companies series!
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