amazon s3 · facebook: improving your results 1. snap a photo: pictures yield more likes, shares...

How People Interact with Brands on Facebook• People interact with brands on Facebook much more than other

social networks.• 78% of people who “like” brands on Facebook like fewer than 10

brands.

• 33% of people like 1 to 2 brands on Facebook.• 25% of people like 3 to 4 brands.• 20% of people like 5 to 9 brands.• 22% of people like 10 or more brands.

• 58% of people like a brand because they are a customer.• 57% of people like a brand on Facebook because they want

discounts and promotions.• 42% of people like a brand to show support.• 31% like brands on Facebook to gain access to exclusive content.• 77% of those who follow a brand on Facebook read the post, news

feeds and offers posted by the brand.• 76% of people have never unliked a brand on Facebook.

Are Facebook Fans Loyal?• 56% of Facebook fans say they are more likely to

recommend a brand after becoming a fan.• 51% of fans say that they are more likely to buy a

product after becoming a Facebook fan.

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Facebook: Improving your results1. Snap a photo: Pictures yield more likes, shares and comments2. Keep posts short and to the point.3. Show your feelings: Neutral posts yield the least likes.4. Ask a question after you deliver info.5. Choose words carefully when posing questions.6. Be direct in your requests for engagement. Short, precise requests deliver the highest rates of engagements and comments.7. Talk about yourself.8. Skip URL shorteners.9. Avoid outright promotion: this is consistent across SM. Highly promotional words like contest, promotion, and coupon are less effective.10. Post during me-time: Engagement is higher in early morning, end of workday and late at night.11. Post towards the end of the week: Thursday-Friday see the most engagement, avoid Saturday (for engagement). Saturday and Sunday see the most likes though.

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FIND THE PERFECT PIECE: Meet Gorman’s INTRO collection. It’s a smarter way to get the style you’ve always dreamed of. Featuring solid quality and amazing style for less than you’d expect. Come in today and let a Gorman’s design specialist help you find a look you’ll love to come home to. [MORE]

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