amazone tailingjaipur 140414022750 phpapp02
Post on 30-Jan-2016
214 Views
Preview:
DESCRIPTION
TRANSCRIPT
1Amazon Services Confidential
GO ONLINE WITH
AND GROW PROFITABLY
CHALLENGES IN OFFLINE RETAILING
2Amazon Services Confidential
Amazon Services Confidential
Reach limited to local customer base near the store
Large marketing budgets required to expand reach
to new customers in other localities
Limited Reach
Cost of operations
Significant incremental costs of setting up new stores –
real estate, manpower, other overheads.
3
Range of products on display limited to physical
shelf space in store(s)
Product display space
Inventory Management
Challenges & costs of managing inventory across
multiple stores
4Amazon Services Confidential
INTERNET OPPORTUNITY IN INDIA
5Amazon Services Confidential
Internet Growing Rapidly in India
June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est)0
50
100
150
200
250
106
137
190205
213
243
Internet users in India (In Millions)
* Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013
India – 3rd largest Country by Internet Users Growing at 40% Y-o-Y
6Amazon Services Confidential
Internet Growing Rapidly in India
June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est)0
50
100
150
200
250
106
137
190205
213
243
Internet users in India (In Millions)
* Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013
By June 2014, India will overtake US to become the 2nd largest Internet base in the world with 243 million internet users.
7Amazon Services Confidential
E-Commerce Growing Rapidly in India
• Growing trend of Indian offline retailers going online with their own sites, e.g. Amrapali, Meena Bazaar, Mom & Me, Nalli Silks, The Chennai Silks.
• Traditional multi-brand offline sellers also going online with Amazon.in, e.g. Future Retail, Shoppers Stop, Croma, Vijay Sales, The Mobile Store, Univercell
Offline retailers growing online
* Source - Indian Ecommerce-Tip of the Iceberg, by Macquire Equities Research, Rajan Anandan on google trends
Indian e-commerce is expected to be a 108K Crore opportunity by FY15Grown at a compounded annual growth rate of 30% since FY09
8Amazon Services Confidential
Apparel
362%
Consumer Goods
119%
Sports/Outdoors
100%
Home Furnishing
98%
E-Commerce: Growth in Sales Over Last Year
HOW AMAZON SEEKS TO HELP YOU GROW YOUR BUSINESS
9Amazon Services Confidential
Our Vision
“Start with the customer and work backwards.”
- Jeff Bezos, Founder and CEO
Relentless focus and innovation based on a core set of customer needs:
Selection Value Convenience
To be Earth's Most Customer Centric Company
10Amazon Services Confidential
11Amazon Services Confidential
Total Selection: Over 15 MN products across 21 categories
Largest Selection in India for Books Fashion Jewellery Luggage & Backpacks Home & Kitchen Beauty Products Toys & Games Music Movies & TV Shows Video Games
First in India to introduce Guaranteed One-Day Delivery
Number of sellers: Growing pool of sellers. Grown over 40X since launch
12Amazon Services Confidential
Service How we help you Available in India
Sell your products on Amazon.in
Amazon stores, packs, ships and provides customer service for your products
Increase traffic to your site using ads that take consumers to your product pages
Amazon customers pay on your website using their Amazon profiles
Build and operate your online store using our all-in-one e-commerce platform
With FBA, store your products in Amazon fulfillment centers, while we pick, pack, ship & provide customer
service
Reach millions of online shoppers with ads on Junglee.com that link to product pages on your website
Advertise your offline store on Junglee.com
Amazon’s Current Offerings in India
Third Party Sellers contributed to 45% of Amazon’s units sold worldwide in 2012
13Amazon Services Confidential
Businesses Nearby on Junglee.com
Your store will be listed on the Product detail page
Your contact number and address will be listed helping customers connect with you as they search for products
Offer notes can be provided to attract customers
Amazon Services Confidential
With over 7.14 million visitors a month* on Junglee.com, Businesses Nearby boosts your store recall
14
*Source: Jan 2014 Comscore data
Amazon Services Confidential
How Fulfillment by Amazon (FBA) works
Step 1: Seller sends their products to Amazon Fulfillment Center.
Step 2: Amazon stores seller’s products – From a single unit to their entire inventory
Step 3: Customers orders seller’s products from Amazon often with fast, free delivery
Step 4: Amazon picks and packs seller’s products.
Step 5: Amazon ships seller’s products and provides customer support.
“ If you want to make money and there’s a marketplace for what you’re selling, Amazon’s FBA is a great place to be. I tell people, don’t be afraid to try. My business has nationwide reach and customers from across India. Thanks again for being so professional. We couldn’t have done this without you. We are starting a very long and prosperous business relationship....”
Amazon Services Confidential
Seller Testimonials
“In the first week of the Computers & Accessories store launch on Amazon.in, we sold around 435 storage devices in just 7 days. We avail (Fulfillment by Amazon) FBA. This has enabled us to tap major markets in the South which constitute 40% of our sales and 28% from the North. The reach of our products is so vast that we have sold at least 1 device to 26 states and UTs...”
Amazon Services Confidential
Seller Testimonials
Key Benefits
18Amazon Services Confidential
Open a New Sales Channel and Reach Nationwide Customers
No Product Listing Fees
No Upfront Costs of Creating a Website or Setting up a Physical Store
Convenient, Trusted Shopping Experience for Customers
Key Benefits
19Amazon Services Confidential
Grow your Business with Amazon’s World-Class Fulfillment
FBA orders are eligible for FREE Shipping, COD (Cash on Delivery), Guaranteed 1-Day Delivery, 2-Day Delivery and other benefits.
Secure Payments - Security and Fraud Protection for you and your Customers
Sellers of various sizes & categories sell on
20Amazon Services Confidential
Next steps
Fill the Seller Information FormOur sales team will connect with youRegistration and account creation
Tax registration (only for FBA)Onboarding and integration Launch on the Amazon platform
21Amazon Services Confidential
Write to us at india-seller-services@amazon.com
22Amazon Services Confidential
23Amazon Services Confidential
Appendix
Amazon.in
Amazon Services Confidential
Junglee.com
Amazon Services Confidential
Junglee.com – How it works
“Thanks for your support for our sale on 12 Dec 2012. We set a record for both number of 20 times increase in clicks and 5 times increase in revenue from Junglee.com on a single day. Junglee in a significant way has transformed our business.” - Ashwin Dias (VP-Ecommerce)
“Junglee has given iBhejo.com an amazing stage to promote our products. We have seen traffic increase every day, and the number of sales made through Junglee’s reference is also phenomenal! Kudos to Junglee!” – Sasha Revashankar (Co-founder)
Amazon Services Confidential
top related