ambassador you: how to use social media to build your business

Ambassador You: Integrating Social Media into Business Communications

Why Integrate Social Media?

• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.

http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

Why Integrate Social Media?

• Study Shows Small Businesses That Blog Get 55% More Website Visitors

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

Social Media Continuum of Tools

PublishConnect Listen Engage

Focus Efforts on a Few

The “Big Three”

Before You Begin

• Identify Brand• Determine Parameters• Define Goals

Identify Your Brand

1What is the ONE THING that you can address with authority?

Define Parameters• Who will manage the community?• Who will contribute?• What are the rules of engagement?

Define S.M.A.R.T. Goals

• Specific• Measurable• Actionable• Realistically high• Time-bound

The Six Ways to Use Social Media

1. Create and Maintain Infrastructure

2. Listen 3. Publish 4. Connect5. Engage6. Evaluate

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ONE: Develop Infrastructure

• Web site• Blog• Both?

Home Base

TWO: Listen

• What are your customers saying about you?

• How do you KNOW?• How can you answer

customers’ questions before you’re even asked?

TWO: Listen• The quickest way to monitor content on the

Web is to use a feed reader.

TWO: Listen -- Tools

THREE: Publish“Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”

— Robert Scoble and Shel Israel “Naked Conversations”

Connect• Find people like you• Read lots of content• Learn who makes up

your network

FOUR: Connect -- Facebook

1.5 million local businesses on Facebook

FOUR: Connect -- Twitter

Twitter – understand your Klout

FIVE: Engage

• Reward fans• Be helpful• Connect your

network• Endorse others• Produce frequent,

quality content• Create meaningful,

long-lasting relationships

SIX: Evaluate and Celebrate Success

• Define Goals

• Measure Progress

• Celebrate Success

https://www.google.com/analytics

The Six Ways to Use Social Media

1. Create and Maintain Infrastructure

2. Listen 3. Publish 4. Connect5. Engage6. Evaluate

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Questions?Thank You!

Marijean Jaggers

mjaggers@jaggerscommunications.com

www.jaggerscommunications.com

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