amdis admissions conference adrienne forster the paperless admissions office

The Paperless Admissions Office

Adrienne Forster Head of Admissions

Surbiton High School

We inspire, encourage and empower our young people to be the very

best they can be

• Boys’ Preparatory School (boys 4-11)

• Girls’ Preparatory School

• Surbiton High School (girls 4-18)

• 1450 pupils

Surbiton High School

650 Open Event visitors in September and October 2015

Admissions

100+

Applications for Reception

500+ Applications for Year

Admissions

250+ Occasional place and Sixth Form applications

Admissions

War on Paper

1. Immediate

2. Cost effective

3. Efficient

4. Customer service

Why go paperless?

Reduce administration and create quality time with prospective families

• Team structure • Relationships • Personalised communications • Timely response • Respond to feedback

Customer Service

What we did

1. Online New Pupil Questionnaire

What we did

1. Online New Pupil Questionnaire 2. Web based Prospectus Request

and Open Event booking form with xml feed to database

www.surbitonhigh.com/visit

What we did

1. Online New Pupil Questionnaire 2. Web based Prospectus Request

and Open Event booking form with xml feed to database

3. Online application form

www.surbitonhigh.com/apply

What we did

1. Online New Pupil Questionnaire 2. Web based Prospectus Request

and Open Event booking form with xml feed to database

3. Online application form 4. Accept a Place page

www.surbitonhigh.com/visit www.surbitonhigh.com/apply www.surbitonhigh.com/accept

What we did

• Positive feedback from parents • Online applications overtook paper

applications within a few weeks • New enquiries handled very quickly

• Accuracy • Challenge information collected • Online payments

How it’s working

• It doesn’t have to be 100% to make a positive impact

• Don’t underestimate the benefit of taking it step by step

• Create a business case • Keep your goals in sight

What I’ve learned

Feedback “I have found the whole Surbiton High admissions experience to be

very refreshing.

It was extremely helpful to be able to submit our registration form

for Ella online and to get an immediate confirmation

of receipt.”

Feedback “Could I just take this opportunity to thank you for all the communications we have received from you starting with open days, the entrance exam, visits to the school, musical evening

and information about joining. Every contact we have had with

Surbiton has been friendly, helpful and well organised.”

Adrienne Forster adrienne.forster@surbitonhigh.com uk.linkedin.com/in/adrienneforster