american university in bulgaria lecture october 2012

The “New”

Marketer

Krassi Genov Sep 2012

A “Wordle” About Me

1996

Survived the DotCom Crash and Lived to tell

Marketed to both Cement and Satellite Companies

Discovered a second calling in Social Media

©Krassi Genov

Do what you love

Never Forget the Fifth “P”

Know how to tell a story

Content vs. Context

Don’t be afraid of failures

Innovate = Stay Relevant

Find a hobby

Develop a personal style

Build your personal brand

Get to work

Ten Ways to be a Good Marketer

©Krassi Genov

Do What You Love

©Krassi Genov

Never Forget the Fifth “P”

©Krassi Genov

We live in a hyper connected world…

http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/

The “New World” is Hyperconnected

©Krassi Genov

62 % of adults worldwide use social media

90% of marketers use social media for business

People spend over 13 billion min/day on Facebook or 7:45 hours per person per month

The Reality of Social Media

©Krassi Genov

The World Has Changed

©Krassi Genov

The New Type of Conversation

©Krassi Genov

Know How to Tell A Story

©Krassi Genov

Content vs. Context

©Krassi Genov

Content vs. Context

©Krassi Genov

Don’t Be Afraid

Success is Often Built on Failure

FIRED BANKRUPT UNEMPLOYED

Innovate = Stay Relevant

©Krassi Genov

Find a Hobby

©Krassi Genov

Develop a Style

The Rebel Perfectionist Thought Leader

©Krassi Genov

Build a Personal Brand

©Krassi Genov

Get to Work

SERIOUSLY!

©Krassi Genov

http://www.linkedin.com/in/krassigenov

Questions?