ami project: bilateral relationships on benefits of ict for rural communities
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AMI project:Bilateral relationships on benefits of ICT for rural communities
David Ness
Adjunct Associate Professor, Barbara Hardy Institute & Affiliate, ACAB
AMI priority: trade & industry linkagesProject aims
Share knowledge & experience of policies & practices to enable benefits of ICT access to flow to rural communities in Aust & Malaysia
Increase opportunities for biz innovation, entrepreneurship & enterprise development
Establish strong platform for longer term collaboration, with positive, practical outcomes for industry & trade, services sector, govt, NGOs & others
Focus on the disadvantaged, marginalised communities
AMI How aims were achieved
Mutual understanding & learning via face to face meetings/ fieldwork in Australia & Malaysia o Bill Chin /ACAB met with SA Govt & otherso Malaysia meetings Govt agencies (eg MDeC) & Cypress Diversifiedo Fieldwork in Pahang state, Malaysiao Digital Economy, Brisbane: met leader of ‘Intelligent Community Forum’o Engagement with RDA Riverland in Australia.
Foundations of collaboration platform laid: intent to continue work together
W/shop to share/compare experiences, build collaboration, plot way forward
Initial engagementHighlights
Malaysia Communic’ns Multimedia Commission: “Pushing pipes is not enough” “Connected at the roots” : Sabah seaweed farmer increased income from 450 RM
per month to 20 000 via internet http://www.youtube.com/watch?v=Xfg8wpDVzjU Multimedia Dev Corporation (MDeC): B40 program & micro-sourcing Cypress Diversified hands on & grassroots societal uplift program “By Community, For Community” (POKOK) Local champions, profiling, elevating needs & concerns Marshalling of facilities, resources
Meeting with Cypress Diversified, 26 Feb 2013
Fieldwork Pahang, Malaysia (POKOK)Listening, assisting & empowering Communities invited to express their needs (not what outsiders perceive
these to be) Elevate these concerns/ needs to Govt & NGOs to provide assistance,
resources Assist communities to develop own solutions, run own enterprises
(including ICT enabled) & determine own future Welfare, passive approach has not worked
Zurin Adra Azhar with leader of blind community Rumah OKU
Fieldwork Pahang, MalaysiaLocal produce: strawberries, rosell Taman Sedia, Cameron Highlands: strawberry growing
but assets (eg hall) underutilised & WiFi problems Women Rosell growers of Desa Murni, Rompin Need own land, control own destiny Technical advice /training sought for using biomass for
energy, add value by local production, maintaining tractors
Collaboration Taman Sedia & Desa Murni
Above: Taman Sedia
Left: The women Rosell growers - in haze
Right: Cypress team with Rosell
OpportunitiesEco-cultural tourism Chedok Beach /Rosell growers? Beautiful setting Orang Asli unique culture, blow-darts etc, no visitors Chedok beach tourism & natural assets underutilised, undervalued Link to Rosell as part of package? Connect to Tioman Island? Community need marketing & biz skills?
Chedok Beach, Rompin (note haze)
Engaging with RiverlandICT enabled exports / joint ventures with Asia?
Unique attributes of sun, river, boats, ecology, clean produce Niche high quality products & services Eco & health tourism? Diverse, dispersed businesses Find synergies, efficiencies through linkages, clusters, share resources ICT to overcome remoteness – experiential marketing via internet? Capability building: ICT, youth entrepreneurs, innovative enterprises Cross-cultural understanding
River Murray & houseboats at Berri
Closing observations
Thankyou !David Nessdavid.ness@unisa.edu.au
Champions versus advocates? Buddy systems Community profiling Micro-sourcing
Potential R &D agenda? Synergistic clustering of enterprises, share resources Infrastructure & facils planning/upgrades, investment e.g. airport Marketing & branding: video stories on web (eg Seaweed farmer) Value added green supply chains ICT capability building and enablement,access, support services Rosell /Chedok eco-cultural-health tourism: compare with Riverland Cross-cultural education, Asian languages, food
What can Riverland learn from POKOK? Vice versa?
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