amul ppt

Amul

Overview

A-Anand M-Milk U-Union L-Limited.

AMUL means “priceless

Amul – The Taste of India

Multi-dimensional impact on rural economy and society.

GCMMF

Members: 13 district cooperative milk producers' Union

No. of Producer Members: 2.79 million

No. of Village Societies: 13,328

Total Milk handling capacity: 11.22 million litres per day

Milk collection (Total - 2008-09): 3.05 billion litres

Milk collection (Daily Average 2008-09):

8.4 million litres

Milk Drying Capacity: 626 Mts. per day

Cattlefeed manufacturing Capacity:

3500 Mts per day

State level apex body of milk cooperatives in Gujarat.Dr Verghese Kurien, former Chairman of the GCMMF.Rated "AAA/Stable/P1+" by CRISIL.

Competition Products Major Competitors

Cheese Range

Britannia Cheese, Mother Dairy Cheese, Gowardhan, Kraft

Mithaee Range (Ethnic sweets) Haldirams

Milk RangeMother Dairy, Nestle, Aarey,Gokul

Amul IcecreamsKwality Walls, Mother Dairy, Pastonjee, Vadilal

Chocolate & Confectionery Cadbury, Nestle, Parle

Promotional Strategy

In the initial stages, Amul Butter had a staid and boring image.

Sylvester daCunha - The man behind change of image.

The moppet

Friday to Friday star.

Where does Amul's magic actually lie?

Distribution NetworkFarmers

VillageCooperativeSocieties (withChilling Units)

VillageCooperativeSocieties(without ChillingUnits)

LocalRestaurants/Other Milk relatedbusinesses

Milk Sold toVillage &Local Residents

Milk ProcessingUnion &Warehouses

Warehouses

Wholesalers

Retailers Home DeliveryContractors

Consumers

NetworkServices Veterinary

Services Animal

Husbandry Animal Feed

Factory Milk Can

Producers Agriculture

University Rural Mgmt

Institute Trucking

Facilities

Chilling Plants

Consumers

Amul’s Supply Chain

Intelligent and Innovative Marketing

Amul follows an Umbrella Brand

International Marketing

Amul Cyberstore

Spoken Web

A T M

Amul Outlets

SWOT Analysis

BCG Matrix

Business growth

Rate

High Low

High

Low

Amul Chocolate

Amul Butter

Amul Cheese

Amul Chocolate drink

Amul Ice-cream

Relative Market Share

Amul Sweets

What went wrong with Amul Pizza?

Future Outlook

Amul plans to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020. Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020. Tapping the rising demand for new value-added products.

CSR Initiatives

Orientation to Distributors & Retailers

Amul Yatra

Amul Relief Trust

Care for a drink…….

Cheers!!!!!

Any Questions???

Surmeet Singh Tanvi Kanani

Pratik S Jain

Viral Parikh

Sherwin Rodrigues Vikas

Bohra