an automotive professional’s guide towe are the uk’s best job site for the motor industry....
Post on 24-Feb-2021
3 Views
Preview:
TRANSCRIPT
An Automotive Professional’s Guide to
We are the UK’s best job site for the motor
industry. We’ve created this guide for jobseekers
to use LinkedIn as a personal branding tool in
their niche, with the help of our Social Media
Executive. We’ve also partnered up with CV
Knowhow, who are also experts in writing
LinkedIn profiles that get you noticed.
Looking to build up your personal brand?
Creating a LinkedIn profile is the perfect way
to do it. With more than 500 million members,
LinkedIn is fast becoming the platform for
online branding. Whether you’re job-hunting,
gathering leads, or networking in your industry,
having a professional, eye-catching LinkedIn
profile can open up a number of opportunities
for your career.
Do you want to build your visibility on LinkedIn?
Wondering which LinkedIn features will help?
Read our guide on how to build a professional
presence that showcases your work to the
people you most want to connect with.
Welcome!
Choose the right profile picture
Your profile picture should be professional,
approachable and clear. Steer away from selfies
and pictures from a night out - they don’t send
the right message.
Choose a picture with a smile, perhaps from
an event or a professionally taken photograph
from work.
Add a background photo
Your background photo is the second most
important visual on your profile, so it should be
equally as eye-catching as your profile picture.
A number of individuals using LinkedIn change
their background photos to reflect their current
workplace, but you might have a different idea.
Whatever it is, it should reflect professionally on
you and your company.
Depending on what you do, your picture could
involve anything related to your role, an event
you’ve attended/organised, or just a simple, smart
photo will suffice. Ask someone to use a high
quality camera to take the picture - blurry or badly
taken pictures could be the reason why someone
won’t click on to your profile.
Getting Started
Hot tip! Did you know that if you change your headline via your smartphone, you can add emojis?
Again, the concept should still be professional, but think of how much more your profile would
stand out in a list of other people if you include a visual.
Be creative with your headline
If you try searching for someone specific on
LinkedIn, their name, profile picture, and a headline
will be the first thing you see. Many people use the
headline section to show their job title, but think
carefully about this. If you really want to stand out,
this headline could be used for so much more.
Perhaps a strapline for your company, or a more
insightful statement about your role? One way to
make it stand out could be to include how you can
help other people.
If you are looking for a new role, bear in mind
that the headline will be one of the first things a
recruiter sees, so you should think about outlining
your experience and new goals. You only have 120
characters, so keep it short and sweet.
Build your presence (I)
Form an exceptional summary
Too many people leave this section blank but this
is the perfect opportunity to tell your story. Don’t
settle with a list of skills or job titles - there are
other areas on your profile for that.
You have to bring light to why these skills matter
and how they can make a difference to the people
you work with. This is a work of art, and the first
big chunk of written content people will see on
your profile - so make it a worthwhile read!
Here you can outline your skills, but to be sure to
highlight how you’ve used key skills.
For example: Have you used them to achieve
something? Tell an employer the difference you
and your skills could make to their business.
Promote your expertise!
If you have many more years of experience, use
this section to build up to where you are today.
Convince others that you are the best person to
help them because of what you’ve already done.
You have 2,000 characters, so you can bullet point
your skill set, but for the more crucial, relevant
parts, use the room to elaborate.
4 GOLDEN RULES for your status updates
• Use plain, well-spaced text
• Aim for 218 characters
• Avoid links to other websites
• Avoid generic stock photos
Build your presence (II)Add your skill set
The Skills and Endorsements section allows you
to showcase your ability. The audience you are
looking to target must be kept in mind for this. Stay
relevant and make sure the skills represent what
you’re doing now.
You can list up to 50 skills. When listing them, keep
in mind how a recruiter will search. Instead of just
listing ‘’Sales”, dig a little deeper (customer service,
active listening, buyer-seller agreement, product
knowledge) as a recruiter may be more likely to
search for specific skills.
Hot tip!
Get your friends, employees and fellow
connections to endorse your skills. They can
do this by heading to your profile and clicking
the + sign on the relevant skill.
More people endorsing your skills shows to
others that you are credible. Don’t forget to
endorse their skills too, it would be rude not to!
Be proactive
Setting up a LinkedIn profile is all well and good...
but if you don’t contribute to it on a regular basis,
you won’t see the results you want. Take part in
relevant discussions, and showcase the work
you’re proud of.
Engage
We’ve touched on this point throughout this guide,
but we can’t stress enough how important it is for
you to engage with others in your industry. It is,
after all, a social network.
Discussions around the automotive industry
and related topics are common on LinkedIn. Get
involved, and post your thoughts on the latest
industry news. This will help you to present
Request recommendations
While the skills section gives a quick overview of
the skills you have, recommendations from a third
party prove that you are actually capable of them.
Ask past employers, or people you know in your
industry to provide you with a recommendation on
your page. These are powerful in cementing your
professional reputation. Think carefully, whose
comments are more valuable, to your profile - a
friend or a CEO?
Make an impact (I)
Hot tip!
Did you know that if you get 13+ likes on your
LinkedIn post within the first hour, you gain
increased visibility on your post? Ask your
colleagues/team to like your post and you
can get added traction.
yourself as an industry expert who regularly shares
insights. Whatever you use LinkedIn for, the main
goals are to populate your profile, and be proactive.
Following these tips will help to establish you
as a leader within your industry, network with
the relevant individuals and/or create more
potential business.
Hot tip!
Click the search bar, and you can search for
people by their name, location and job title.
Game changer? We think so!
Make an impact (II)Groups
Ask to join groups on LinkedIn so you can be a
part of the conversations that interest you. In the
search section, you can search for groups
by name. Alternatively, you can click the Work icon
in the top right of your LinkedIn homepage and
select Groups from the menu that appears.
Click Discover at the top of the page to view
suggested groups. You can then request
membership by clicking the Ask to join button
under the group description.
Connections
If you would like to be seen as a committed
LinkedIn user, make sure you gain more than
500 connections. Once you reach 500, it simply
shows ‘500+ connections’.
Anything lower, it shows the exact number of
people you’re connected with, which could give
the impression that you don’t use LinkedIn much.
For example:
• Automotive Industry Professionals
(98,423 members)
• Automotive engineers
(44,983 members)
• Automotive industry professionals worldwide
(299,868 members)
• Automotive Management Professionals
(164,356 members)
Tom’s page
Thomas Lowcock is the Manager of our team
at InAutomotive. Over the last year or so, Tom
has grown his profile and become the face of
InAutomotive on LinkedIn. He went from 0 to
13,456 followers through building his profile and
engaging with his customers.
“LinkedIn is an excellent tool to use if you want
to build your presence online. It’s almost like
an online CV, but the best part is probably the
networking opportunities available. There are so
many groups, recruiters and companies online -
that’s a lot of people to engage with. I’d say my
biggest success with LinkedIn has probably been
down to engaging directly with customers of
InAutomotive. A company page is essential for
sharing industry news, but if you want to humanise
your brand, LinkedIn is the perfect way to do it.
Follow the simple steps outlined in this guide, and
more opportunities will appear as you expand your
network and presence.”
Connect with Tom on LinkedIn today.
linkedin.com/in/thomas-lowcock
A real example
Find a job you love | www.inautomotive.com
top related