an examination of a major event and the sport development legacies produced
Post on 13-Jul-2015
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Danya Hodgetts
Central Queensland University
Australia
Event impact and legacy Strong focus on the economic and tourism impacts
A [slowly] increasing focus on legacy for the sport itself, through participation, volunteerism, coaching and officiating
UK Sport, 2005; Dwyer et al., 2000
Sport development and event legacy
Build it and they will come?
Little academic literature and research exists on this aspect of legacy
Brown & Massey, 2001
Conscious, integrated planning is required in order for a sport to benefit as a result of an event
Coalter, 2004; Chalip, 2004; Obrien, 2006
The event
Photo courtesy of Harvie Alison Photography
The event
Photo courtesy of Harvie Alison Photography
Event location: 2007-2009
Methodology
Photo courtesy of Harvie Alison Photography
Results
Photo courtesy of Harvie Alison Photography
Internal
Membership General membership increase: 8,500 14,000 Masters and cadet competitors Improved competitive performance (20% of medals) Improved officials performance and expertise Coaches able to attend conference held at championships
Organisational capability Increased pride/unity Demonstrates state’s delivery capacity Exposure to new ideas Increased event expertise
External Public profile
Increased sponsorship
Increased publicity
Increased profile/credibility
External relationships Local government
State government
Community groups
Peak body
Ability to showcase to similar sports and recruit members
Photo courtesy of Harvie Alison Photography
“Hard question...”
“It might be an opportunity that goes missed...”
Research implications
Photo courtesy of Harvie Alison Photography
“I haven’t given it much thought...”
Photo courtesy of Harvie Alison Photography
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