an insider’s look … · from sally hogshead’s presentation to women’s fresh perspective’s...
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FROM SALLY HOGSHEAD’S PRESENTATION TOWOMEN’S FRESH PERSPECTIVE’S CONFERENCE ON 04/17/16
AN INSIDER’S lookAT THE RESEARCH
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THIS IS WHAT THE RAW DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER 700,000 PEOPLE.
WOMEN'S FRESH PERSPECTIVE'S CONFERENCE RESULTS OF THE FASCINATION ADVANTAGE TEST
ALERTINNOVATIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER
PRIMARY SECONDARY
AVERAGE RESULTS OF THE FASCINATION ADVANTAGE TEST
ALERTINNOVATIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER
PRIMARY SECONDARY
For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.
THIS IS WHAT THE RAW DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER 700,000 PEOPLE.
As we prepared for the event, here’s our spreadsheet, organized by “personal brand Archetype”
For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.
THIS IS WHAT THE RAW DATA ORIGINALLY LOOKED LIKE WHEN WE BEGAN TO COMPARE YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER 700,000 PEOPLE.
AVERAGE RESULTS FROM THE FASCINATION ADVANTAGE TEST
WOMEN’S FRESH PERSPECTIVE’S CONFERENCE RESULTS FROM THE FASCINATION ADVANTAGE TEST
WE COMPARED YOUR FINDINGS TO OUR MATRIX OF 49 PERSONAL BRAND ARCHETYPES.
For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.
SECONDARY FASCINATION ADVANTAGE®
PR
IMA
RY
FA
SC
INA
TIO
N A
DV
AN
TA
GE
®
THE 49 PERSONAL BRAND ARCHETYPESCREATED BY SALLY HOGSHEAD
DISCOVER MORE AT HOWTOFASCINATE.COM EMAIL: HELLO@HOWTOFASCINATE.COM
© 2014 HOW TO FASCINATE. ALL RIGHTS RESERVED.
THEANARCHY
Volatile • StartlingChaotic
THECATALYST
Out-of-the-Box • SocialEnergizing
THE CHANGEAGENT
Inventive • UntraditionalSelf-Propelled
THEAVANT-GARDE
Original • EnterprisingForward-Thinking
THEEVOLUTIONARY
Curious • AdaptableOpen-Minded
THE SECRETWEAPON
Nimble • UnassumingIndependent
THECOMPOSER
Strategic • Fine-TunedJudicious
THEROCKSTAR
Bold • ArtisticUnorthodox
THEDRAMA
Theatrical • EmotiveSensitive
THERINGLEADER
Motivating • SpiritedCompelling
THECONNOISSEUR
Insightful • DistinguishedIn-the-Know
THEAUTHENTIC
Approachable • DependableTrustworthy
THE SUBTLETOUCH
Tactful • Self-SufficientMindful
THECOORDINATOR
Constructive • OrganizedPractical
THE MAVERICK LEADER
Pioneering • IrreverentEntrepreneurial
THE PEOPLE’SCHAMPION
Dynamic • InclusiveEngaging
THEAGGRESSOR
Dominant • OverbearingDogmatic
THEVICTOR
Respected • CompetitiveResults-Oriented
THEGRAVITAS
Dignified • StableHardworking
THE VEILEDSTRENGTH
Realistic • IntentionalTo-the-Point
THEACE
Decisive • TirelessForthright
THETRENDSETTER
Cutting-Edge • EliteProgressive
THETALENT
Expressive • StylishEmotionally-Intelligent
THEMAESTRO
Ambitious • FocusedConfident
THEIMPERIAL
Arrogant • ColdSuperior
THEDIPLOMAT
Levelheaded • SubtleCapable
THEROYAL GUARD
Elegant • AstuteDiscreet
THEEDITOR-IN-CHIEF
Productive • SkilledDetailed
THEARTISAN
Deliberate • ThoughtfulFlexible
THEBELOVED
Nurturing • LoyalSincere
THEGUARDIAN
Prominent • GenuineSure-Footed
THEBLUE CHIP
Classic • EstablishedBest-In-Class
THEOLD GUARD
Predictable • SafeUnmovable
THEWISE OWL
Observant • AssuredUnruffled
THEMEDIATOR
Steadfast • ComposedStructured
THEPROVOCATEUR
Clever • AdeptContemporary
THEINTRIGUE
Discerning • PerceptiveConsiderate
THEMASTERMIND
Methodical • IntenseSelf-Reliant
THEARCHITECT
Skillful • RestrainedPolished
THEANCHOR
Protective • PurposefulAnalytical
THEDEADBOLT
Unemotional • IntrovertedConcentrated
THEDETECTIVE
Clear-Cut • AccurateMeticulous
THEQUICK-START
Prolific • ThoroughDiligent
THEORCHESTRATOR
Attentive • DedicatedEfficient
THEDEFENDER
Proactive • CautionaryStrong-Willed
THESCHOLAR
Intellectual • DisciplinedSystematic
THEGOOD CITIZEN
Principled • PreparedConscientious
THEARCHER
On-Target • ReasonedPragmatic
THE CONTROL FREAK
Compulsive • DrivenExacting
ALERT You prevent
problems with care
MYSTIQUE You communicate
with substance
TRUST You build loyaltywith consistency
PRESTIGE You earn respect with
higher standards
POWER You lead
with command
PASSION You connectwith emotion
INNOVATION You change the
game with creativity
INNOVATIONYou change the
game with creativity
PASSIONYou connectwith emotion
POWERYou lead
with command
PRESTIGEYou earn respect with
higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent
problems with care
SECONDARY ADVANTAGES
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect
with higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent
problems with care
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect with
higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent problems
with care
PR
IMA
RY
AD
VA
NTA
GE
STHIS IS YOUR CUSTOM “FASCINATION FINGERPRINT.”
This diagram shows the concentration of personal brand Archetypes of the organization.
This is your custom measurement of Fascination Scores. The diagram to the right shows the actual percentages of each personal brand Archetype within the organization.
For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.
SECONDARY ADVANTAGES
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect
with higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent
problems with care
INNOVATIONYou change the
game with creativity
PASSIONYou connect
with emotion
POWERYou lead
with command
PRESTIGEYou earn respect with
higher standards
TRUSTYou build loyaltywith consistency
MYSTIQUEYou communicate
with substance
ALERTYou prevent problems
with care
PR
IMA
RY
AD
VA
NTA
GE
S
2.5% 2.5% 1.9% 0.6% 3.8%
10.1% 3.8% 1.3% 1.9% 1.3% 1.9%
1.3% 1.3% 5.7% 3.2% 1.3% 2.5%
5.7% 1.9% 2.5% 1.3% 1.3% 1.3%
0.6% 4.4% 1.9% 3.8% 1.3% 5.1%
3.2% 1.9% 2.5% 0.6% 2.5%
2.5% 3.8% 0.6% 3.8% 0.6%
fasci
natio
n
POWER
POWER
ALERT
ALERT
PRESTIGE
PRESTIGE
TRUST
TRUST
PASSION
PASSION
MYSTIQUE
MYSTIQUE
INNOVATION
INNOVATION
{fascination
INNOVATIONMYSTIQUEPASSIONPRESTIGETRUST
AmbitiousResults-Oriented
Respected
ExpressiveIntuitive
Engaging
CreativeVisionary
Entrepreneurial
StableDependable
Familiar
ProactiveOrganizedDetailed
Confi dentGoal-Oriented
Decisive
IndependentLogical
Observant
POWER ALERT
BASED ON YOUR AUDIENCE’S SCORES FOR “THE FASCINATION ADVANTAGE ASSESSMENT,” WE IDENTIFIED THEIR UNIQUE PERSONALITY ADVANTAGES.WE THEN BUILT CUSTOMIZED INSIGHTS TO PINPOINT WHAT MAKES THIS ORGANIZATION UNIQUELY FASCINATING.
For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.
YOU ARE 3.5% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE POWER AS A PRIMARY ADVANTAGE
YOU ARE 38.4% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE TRUST AS A PRIMARY ADVANTAGE YOU ARE 16.9% LESS
LIKELY THAN THE AVERAGE POPULATION TO HAVE PRESTIGE AS A PRIMARY ADVANTAGE
YOU ARE 5.5% MORELIKELY THAN THE AVERAGE POPULATION TO HAVE PASSION AS A PRIMARY ADVANTAGE
YOU ARE 34.5% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE MYSTIQUE AS A PRIMARY ADVANTAGE
YOU ARE 3.9% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE INNOVATION AS A PRIMARY ADVANTAGE
YOU ARE 30.3% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE ALERT AS A PRIMARY ADVANTAGE
CREATIVE PROBLEM-SOLVER
RELATIONSHIP-BUILDER WITHSTRONG PEOPLE SKILLS
A LEADER WHO MAKES DECISIONS
OVERACHIEVER WITHHIGH STANDARDS
STABLE, RELIABLE PARTNER
SOLO INTELLECTBEHIND THE SCENES
PRECISE DETAIL MANAGER
7 WAYS HIGH-PERFORMERS ADD VALUE
For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
INNOVATION
Copyright © 2016 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.For information, visit HowToFascinate.com or contact Hello@HowToFascinate.com.
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