an insight into insights
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An insight into insightsRichard Huntington, Saatchi & Saatchi
Thursday, 19 September 2013
What’s so great about insights anyway?
Thursday, 19 September 2013
Never the end but always the beginning
Thursday, 19 September 2013
Better beginnings...
Thursday, 19 September 2013
Thursday, 19 September 2013
Thursday, 19 September 2013
“Insights shift us to a new story. Our insights transform
is in several ways. They change how we understand,
act, see, feel and desire”
Gary Klein, Seeing What Others Don’t
Thursday, 19 September 2013
“Insight cannot be taken back. You cannot return to the moment
you were in before”
Hilary Mantel, Wolf Hall
Thursday, 19 September 2013
Just because you call it an insight doesn’t make it one
Thursday, 19 September 2013
Thursday, 19 September 2013
Thursday, 19 September 2013
Revelation
“An astonishing disclosure about people, the category or the wider world”
Me
Thursday, 19 September 2013
Thursday, 19 September 2013
Research doesn’t hold a monopoly over insight
Thursday, 19 September 2013
Thursday, 19 September 2013
The art of insight hunting
Thursday, 19 September 2013
Three tools
AliveEmpathyCuriosity
Thursday, 19 September 2013
“Discovery consists of looking at the same thing as everyone else and thinking something different”
Albert Szent-Gyorgyi,Nobel Prize Winning Physicist
Thursday, 19 September 2013
Two mantras
Care about what they care aboutSoften your focus
Thursday, 19 September 2013
One rule
Keep it real
Thursday, 19 September 2013
Six techniques
You and yoursExploring
Listening hardCultural clues
Other people’s dataWeird shit
Thursday, 19 September 2013
You and yours
Thursday, 19 September 2013
Exploring
Thursday, 19 September 2013
Listening hard
Thursday, 19 September 2013
Cultural clues
Thursday, 19 September 2013
Other people’s data
Thursday, 19 September 2013
Weird shit
Thursday, 19 September 2013
It is important to be rightIt is essential to be interesting
Thursday, 19 September 2013
Thursday, 19 September 2013
Good luck
Thursday, 19 September 2013
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