an introduction to bluetooth beacon technology - part i

copy 2014 Statler Consulting LLC

Statler Consultingwwwstatlerconsultingcombeacon-training

An Introduction to Bluetooth Beacon Technology Architecture Applications and Strategy

Now with added Apple Pay

2Statler Consulting stevestatler wwwstatlerconsultingcom

bull Currently minus wwwGtCcards minus Statler Consulting Carbon Offset Systems Beacon Training

bull Qualcomm - 7 Yearsminus Snr Director or Strategy and Solutions Mgmt ndash Qualcomm Retail Solutions minus Responsible for the divisionrsquos annual strategic planning processminus Working with retailers payments companies appliance manufactures hellip on designing solutions

with beacons hellipbull Previously

minus IBM Intel (PassEdge) Volantis (mobile software) Sequent SCO Logica BT Research Labsminus Training consulting sales marketing engineering strategy product management

Introductions ndash Steve Statler

Role hopes fears

bull Orientation amp Marketbull Core Concepts

minus Standardsminus The Operating Systemminus Signal and Placementminus Beaconsminus Hands-onminus Analytics

bull Networksbull Alternative Technologiesbull Applicationsbull Strategy

Structure

Stop me if needed

bull Building blocks for the experiencebull Workshop scopebull Digital to physical convergencebull Why Bluetooth Vs hellipbull Applicationsbull Visionbull Market maturitybull Addressable market

Orientation

A Simple BeaconNo connection one way communication

Amazing experiences from simple building blocks

httpwwwlegocomen-usmovie

Therersquos more to these bricks hellipArchitects need to understand their materials

Under the Hood + The User Experience

bull Disruptivebull Digital to Physical Convergence

Why Beacons

Digital Physical ConvergenceInput - Signal strength status and identity hellip no connection

httpwwwcontrol4comblog201403the-internet-of-things-and-the-connected-home

Digital Physical Convergence

Digital Physical ConvergenceOutput ndash The phone hellip and wearables

Digital Physical ConvergenceOutput - Wearable and fashionable

Digital Physical ConvergenceOutput - Wearable and fashionable - Beacon and Lively

Digital Physical ConvergenceAugmented Reality amp Virtual Reality

Digital Physical ConvergenceOutput ndash Vending Kiosks Displays

bull Momentumbull Balance between standards and

innovationbull VC Moneybull Unencumbered by Banks Telcosbull Low costbull Ubiquity hellip PhonesOSother devicesbull Flexibility

minus Distancesminus Background processing

Why Bluetooth BeaconsRather than RFID NFC VLC hellip

ApplicationsBlush ndash Enabling intuitive in store browsing ndash Hatch Labs Inc - Gimbal

bull Tag manager associates beacons with images URLs and text

bull Bubble browser promotes imagesinfo based on proximity

ApplicationsBubbles + Bubble Tag Manager by Kinwa - Estimote

eCommerce meets bricks and mortar

Vision

Indoor mapping++

Google maps to the rest room gate coffee machine

Vision

Next gen e911

Vision

Your environment adapts to you

Vision

In-app advertising that is location and context

Vision

Maturity - CongratulationsYou are visionaries and early adopters

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Crossing the Chasmchasmgroupsquarespacecom

httpsmileamazoncomdp0060517123

Land Rush

Fast MovingRisk

Opportunity

Smartphone ownership in 2014

httpwwwpewinternetorgfact-sheetsmobile-technology-fact-sheet

Smartphone owners

Feature amp no phones

Pew Internet Project research from May 2013 found that 91 of US adult had a cell phone while 56 have a smartphone

74 of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location

bull gt 81 Gen Y 73 of Gen X used smartphones for shopping

bull 45 of shoppers use their mobile for mobile coupons representing a 7 percent increase from last year

Smartphone UsageShoppers use their Phones

The shopper survey was completed by 1371 respondents without knowledge of Motorola Solutionsrsquo sponsorshipGen Y shoppers represent people between the ages of 18 and 34Gen X shoppers represent people between the ages of 35 and 49

Boomer shoppers represent people between the ages of 50 and 64Pre-Boomer shoppers represent people older than age 65

httpnewsroommotorolasolutionscomPress-ReleasesRetailers-Technology-Investments-Leading-to-Better-In-Store-Experience-Shopper-Satisfaction-Up-23-4870aspxutm_medium=PublicRelations20amputm_source=Newsroomamputm_campaign=2014_Q2_mpactamputm_term=surveyamputm_

Smartphones are part of shoppingPhones more informative than shop assistants

Tradedoubler report httpwwwmobilecommercedailycomretailers-lose-32pc-of-shoppers-to-in-store-mobile-use-tradedoubler

OS Market Share

httpwwwcomscorecomInsightsData-MineSmartphone-Market-Led-by-Android-in-Software-iPhone-in-Hardware (April 2014)

OS Fragmentation

httpgigaomcom20131204fragmentation-lives-ios-7-now-on-74-of-iphones-while-kitkat-has-only-reached-1-of-android-devices 1242013

Smartphones Usage

Forrester Research httptechcrunchcom20130801despite-googles-gains-iphone-still-edges-out-android-devices-in-app-and-overall-smartphone-usage-says-forrester

Beacon System Framework

Standards

Bluetooth Chipsets

Beacon OEMs

Management Analytics

Campaign Management

Beacon Networks

Applications

Ad Networks

Handset Operating Systems

bull Standardsminus Bluetooth minus iBeacon

bull Signal strength and distancebull Chipset vendorsbull Beacon vendorsbull Operating systems bull Placementbull Frequency

Core Concepts

Standards Bluetooth 40

Lots of Bluetooth devices

hellip no hellip

httpwwwbluetoothcomPagesSIG-MembershipaspxWatch the full movie on httpswwwyoutubecomwatchv=DsgXsrxPmxs

bull 9 Billion Bluetooth enabled devices shipped by 2013bull Total Bluetooth 40 devices will grow to 29 billion per year by 2016

Ten of thousands of Bluetooth products48000+ Product models ndash20000 SIG Members

httpwwwbluetoothcomPagesProduct-Directoryaspx

bull Invented by telecom vendor Ericsson in 1994bull Named after medieval King of Denmark Harald

Bluetoothbull Nokia identified Bluetooth use-cases gaps 2001bull Nokia releases Wibree in October 2006bull Bluetooth SIG agreed to include Wibree in Bluetooth bull Bluetooth Smart formally adopted into the Bluetooth

v40 core specification in June 2010bull iPhone 4S first Bluetooth Smart Ready device

October 2011

History

httpwwwtelegraphcoukeducationeducationnews8915720Why-we-need-to-talk-about-historyhtml

bull Was IEEE 802151bull Now managed by Bluetooth Special Interest Groupbull 24 to 2485 GHzbull 40 channels bull Frequency-hopping spread spectrumbull 40 ndash Additional low energy protocol for rapid connection and simple

messages over same spectrumbull Dual mode chipsets and single mode chipsets

Bluetooth 40 Standard

Health care profilesbull HTP mdash Medical temperature measurement devicesbull GLP mdash Blood glucose monitorsbull BLP mdash Blood pressure measurementSports and fitness profilesbull HRP mdash Heart rate measurementbull CSCP mdashBicycle or exercise bike cadence and wheel speedbull RSCP mdash Running speed and cadence profilebull CPP mdash Cycling power profilebull LNP mdash Location and navigation profileProximity sensingbull FMP mdash Find Me Profile mdash allows one device to issue an alert on a second misplaced devicebull PXP mdash Proximity Profile mdash allows a proximity monitor to detect whether a proximity reporter is within a close rangeAlerts and time profilesbull The phone alert status profile and alert notification profile allow a client device to receive notifications such as incoming

call alerts from another devicebull The time profile allows current time and time zone information on a client device to be set from a server device such as

between a wristwatch and a mobile phones network time

Bluetooth 40Profiles

Bluetooth SmartSmart Ready hubs talk to everything Bluetooth

Bluetooth 40 aka Bluetooth Low Energy (BLE) aka Bluetooth Smart

httpwwwbluetoothcom

Standards iBeacon

iBeacon Logo on signage at a venue obtain an iBeacon logo license

httpsdeveloperapplecomibeacon apply for a license to use the iBeacon logo

iBeacon

bull Set (or not) within beacon configuration utilities

bull First standardized by Open Software Foundation

bull UUIDs can be generated by using the uuidgen command line utility in OS X

Universally Unique IDentifier (UUID)Identifies the iBeacon maker or application

iBeacon Identification

Example D9B9EC1F-3925-43D0-80A9-1E39D4CEA95C Major 3 Minor 10

Spoofingminus Mapped UUIDs + Major Minor numbers can be replayedminus Scavenger hunts from your deskminus Offers and incentives misappropriated

Loss of opportunity for analytics

Loss of control of user experience

Loss of value creation

iBeacon is unsecured

httpssvpplycomitem1306210Creepy_Blank_Female_Mask__Scary

bull RSSI = Received Signal Strength Indicator

bull an abbreviation for the power ratio decibels (dB) of the measured power referenced to one milliwatt (mW)

bull 1 watt = 1000 mWbull 0 dBm corresponds to a power of 1

milliwatt

RSSIPower of the radio signal

-30dBm = Awesome-60dBm = Good-80dBm = Meh-90dBm = Bad

bull Not a linear relationship

bull Environment matters

Distance Vs RSSI

httpwwwntenorgarticles2014science-experiment-a-semi-technical-lowdown-on-working-with-ibeacons

bull Phone beacon OSs are all factors

bull Triangulation helps but doesnrsquot come out of the box

Distance Vs RSSI

bull Timing of TX v sample frequency hopping and environmental factors result in fluctuations

bull Smoothing averaging helpsminus Introduces delay

bull Background processing is less accurate

Distance v RSSISignal fluctuation

wwwntenorgarticles2014science-experiment-a-semi-technical-lowdown-on-working-with-ibeacons

Rolling average of 3 seconds

FrequencyHigher frequency is necessary to catch faster moving subjects

bull Configure Estimote beacons UUID Major Minor signal strength frequency

bull Turn iPhone into beacon

ApplicationsEstimote

Operating Systems

bull Support of Bluetooth Smart hardware with proximity profile

bull Support for wearablesbull Balance

minus Battery use with responsivenessminus RSSI fidelity with smoothingminus Privacy management with opportunityminus Scheduling and exhuming background and killed processes with

resourcesminus Notifications with user experience

Role of the Mobile OS

Ranging Immediate Near Far and Unknown

Immediate = 05m

Near = 2m

Far = 30m

Unknown

The Background is Important

iOS Notifications

bull Signal strengthbull Frequency of broadcastbull Battery sizebull Beacon efficiency

Battery LifeBeacon battery life - considerations

Phone battery life may suffer

bull Rotating MAC addressbull Indoor mapping wayfinding

minus httpsmapsconnectapplecom for venues interested in mapping

minus Floor locationbull Relevant apps on the lock screen based on

proximityminus Interaction within notifications

bull Opt-in for background location tracking

iOS 8Coming this Fall

bull filter on advertising packet attributes - service UUID and service data

bull duplicate in a battery efficient way the IOS capabilities of CLBeaconRegion

bull key attribute of IOSrsquos support for beacons bull efficiently scan in the background for beacons and show

a notification or trigger something in an app

Android supportComing in L - Lollipop ndash developer release

Support sinceiPhone 4S 2012 iOS 6

Android 42 Jelly Bean Mid 2013 Basic driver support

Version you really want

712 L release 45June 2014Efficient management of Bluetooth triggers

Mobile Operating System Support

Average phone replacement rate in the US ndash 2 years

Signal Propagation and Placement

PlacementTheft is an issue

Signal shapeTaming this thing can be harder than it looks

Signal Shape

Typical dipole shape of the

electromagnetic field from a

beacon

bull BLE at 24 GHz is subject to attenuationminus Walls doors waterpeople

bull Implicationsminus Variations in visibility and trigger points

bull Mitigation minus Site survey calibration placement power

Signal Absorption

Signal BounceUnexpected results can be avoided with care ndash closer triggers and site surveys

Signal ShapeCan be problematic depending on use-case

Signal shapeShielding Options

Trigger based on tap or Near-er

Additional shielding

Use the properties of the dispenser

People make great shields

+ bull Maximize coveragebull Minimize interferencebull Mitigate tampering - bull Lack of signal fidelitybull Cost of installation maintenance

ApplicationBeacon to confirm presence eg gas station canopy

Location LocationHeight has its advantages and disadvantages

20 foot ceiling

5 feet 5 feet

206 feet

bull Display an interface that highlights information about nearby beacons

bull Let the user choose the item that would be most relevant to them

Dealing with ambiguityWhen its not clear which beacon to act on

78Statler Consulting stevestatler wwwstatlerconsultingcomsignupskyeyeco

Beacons and Chips

bull Single Modeminus AMICCOMminus Cambridge Silicon Radiominus Nordic Semiconductorminus STMicroelectronicsminus Texas Instruments

bull Dual Modeminus Broadcom minus Qualcomm

Bluetooth Chipset VendorsBeacon vendors tend to use chipsets from third party vendors

iBeacon ArchitectureiBeacon with no cloud service

Non-iBeacon ArchitectureBeacon with cloud service

Beacon with cloud based resolution

Beacon ArchitectureCrowd sourcing find my hellip

Non-iBeaconUsing Hubs for find my

Criteria for beacon vendor selection

IMDb The Maltese Falcon (1941)httpwwwimdbcomrgem_sharetitle_webtitlett0033870ref=ext_shr_eml_tt

bull Power Battery bull Antenna design power

frequency controlsbull Embedded softwarebull Management toolsbull Packaging optionsbull Value added services and

softwarebull Ecosystem openness and

adoption of proprietary APIsbull Network strategybull Corporate viability bull Reliabilitybull Relationship with OS vendorsbull Support bull Responsivenessbull Costs and revenue

Beacon vendorsA small subset of the beacons available

PayPal

Gimbal EstimoteShopKick

Swirl ByteLight Radius Networks

Beacon Vendors

Dolphin Ultrasonic Stick-n-Find Sonic Notify Tile

inMarket Kontakt GPShoper GeLo

bull WiFi and Bluetooth SMARTbull Modes iBeacon battery save or Mpact modebull Presence Zone and Position using Wi-Fi and Bluetooth

Smart to pinpoint the exact location of customer devices in relation to the merchandise they are looking atminus Bluetooth Smart beacons which transmit radio signals to

smart phonestablets can operate in various modes including Applersquos iBeaconreg

minus Applereg iOS and Androidreg client software development kits (SDK) for integration into loyalty applications for shopper smart phonestablets

minus An installation application and cloud-based server software with floor plan views shopper traffic flow insight with analytics and Bluetooth Smart beacon management capabilities

Beacons - Motorola SolutionsMPact

Locationminus Development and support ndash Poland BD deployment - New York and Bay Area local executive in San

DiegoPricing

minus $99 developer pack of 3 beacons sticker beacons pack of 10 - volume pricing availablePros

minus Agile first mover ndash First to 20000 developer milestoneminus Elegant industrial design and user interfaceminus Started with open iOS only iBeacon SDK now offer proprietary API with many additional features

minus Private access accelerometer temperatureminus Work with multiple ad networks

Consminus Have lagged in terms of back-end and network featuresminus Quality issues

Customers minus Virgin Airlines Air New Zealand Air France Harrods Google Los Angeles Tesco MampS hellip

Beacon VendorsEstimote

Locationminus La Jolla

Pricing minus Free developer pack of 3 beacons ndash S10s $5 S20s $10-$20

Prosminus Broad context features ndash Interest Sensing GPS WiFi + BLEminus Built with the network in mind conditional access public network deployed in NYCminus Robust hardware multiple antenna hubs + big battery S20minus Work with multiple ad networks

Consminus High overhead thus aggressive revenue goals difficult to do business with

at timeminus S20s hard to getminus Designed by engineers for engineers Late on Android support

Customers minus Apple MLB NFL NHL Sea World SD Conference Center Staples Ctr

DHHS SXSW Tribeca Film Festival LACMA NY Metro London City Airport

Beacon VendorsGimbal (ex-Qualcomm)

bull Detect beaconsbull Update beacon software and

configuration

Gimbal Beacon ManagerGimbal Inc

bull Register your Beaconminus Go to wwwgimbalcom - Developerminus Register as a developerminus Open your beaconminus Go to Proximityminus Click on Register beacon at a Gimbal Beacon

bull Experiment with minus Measure the signal strength and temperature in My Beacons on

the appminus Make the signal Red Amber and Green

Gimbal Beacon ManagerExercise

Donrsquot Forget the Back-end

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Configuration Management

Advertising

Brokering

Conditional Access

bull Inventory type and locationbull Battery monitoringbull Software version trackingbull Software update pushesbull Changing parameters signal strength frequencybull Healthbull Approach

minus Crowd sourcing monitoringminus Over The Air Updates Vs Physical Vs WiFi Hubminus Lack of integration with other management tools eg SNMP MIB

Beacon ManagementLogical

bull Deploymentminus Battery devices mitigate union issuesminus USBPLC powered devices becoming more

common

bull Maintenanceminus Consider physical maintenance battery

replacementminus Be skeptical about battery lifetime claimsminus Some beacons considered disposable minus Rapid evolution of hardware ndash Expense

rather than capitalize

Beacon ManagementPhysical

AnalyticsiBeacon ndash The ldquoanalytics tool almost completely devoid of hellip analyticsrdquo

ldquoWherersquos the beefrdquo

Bluetooth BeaconsDigital Cookies in the Physical World

Gimbalrsquos vision of Analytics

bull Computer vision is very effective at tracking movements in stores

bull But it doesnrsquot distinguish between staff and employees

bull Giving a beacon to employees and using hubs to triangulate can make the movement data more useful

Removing Employees from Machine Vision AnalyticsEnriching data

httpwwwbusinessinsidercomhow-retailers-track-shoppers-in-heat-maps-2014-1httpswwwprismskylabscom

Type Description ExampleBeacon Dashboard High level activity monitoring Gimbal Dashboard QlickViewCampaign management tools Urban AirshipRetail Analytics Multi-technology ndash Vision BLE

WiFiRetailNext BrickTrends Scopix Prism Skylabs

Specialist Beacon Analytics Works with third party hardware

Lighthouse Phunware

Ad network analytics Dashborads that show advertising metrics

iAD Adwords

General Purpose Analytics OLAP data warehouse data mining tools

SAS SAPBusiness Objects MicroStrategy EMC Oracle IBM (Cognos SPSS)

Types of Analytics CompaniesSpecialist tool providers

Data ware housingEnsure you have a strategy for mining the data

FactsApp registrations

Active usersMessages sent

Messages openedApp opens

VisitsDwell timeConversion

TimeYears

PlaceLocation name

BeaconGeofence

Hierarchy of placesHierarchy of organizations

Proximity to the above

PeopleSegmentationDemographics

Structure

Intermission

An Introduction to Bluetooth Beacon Technology Architecture

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Therersquos more to these bricks hellip

Why Beacons

Digital Physical Convergence (2)

Why Bluetooth Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Maturity - Congratulations

Land Rush

Smartphone Usage

Smartphones are part of shopping

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

Ten of thousands of Bluetooth products

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Universally Unique IDentifier (UUID)

Distance Vs RSSI

Distance Vs RSSI (2)

Distance v RSSI

Frequency

Applications (3)

Operating Systems

Ranging Immediate Near Far and Unknown (2)

iOS Notifications

iOS Notifications (2)

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Dealing with ambiguity

Beacons and Chips

Bluetooth Chipset Vendors

iBeacon Architecture

Non-iBeacon Architecture

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacons - Motorola Solutions

Beacon Vendors (2)

Beacon Vendors (3)

Gimbal Beacon Manager

Gimbal Beacon Manager (2)

Donrsquot Forget the Back-end (2)

Beacon Management

Beacon Management (2)

Analytics

Gimbalrsquos vision of Analytics (2)

Removing Employees from Machine Vision Analytics

Types of Analytics Companies

Data ware housing

Structure (2)

bull Currently minus wwwGtCcards minus Statler Consulting Carbon Offset Systems Beacon Training

bull Qualcomm - 7 Yearsminus Snr Director or Strategy and Solutions Mgmt ndash Qualcomm Retail Solutions minus Responsible for the divisionrsquos annual strategic planning processminus Working with retailers payments companies appliance manufactures hellip on designing solutions

with beacons hellipbull Previously

minus IBM Intel (PassEdge) Volantis (mobile software) Sequent SCO Logica BT Research Labsminus Training consulting sales marketing engineering strategy product management

Role hopes fears

Structure

Stop me if needed

Orientation

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Role hopes fears

Structure

Stop me if needed

Orientation

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Role hopes fears

Structure

Stop me if needed

Orientation

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Structure

Stop me if needed

Orientation

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Stop me if needed

Orientation

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Orientation

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Why Beacons

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Indoor mapping++

Vision

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Next gen e911

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Vision

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Land Rush

Fast MovingRisk

Opportunity

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Smartphone owners

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

OS Market Share

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

OS Fragmentation

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Smartphones Usage

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Standards

Bluetooth Chipsets

Beacon OEMs

Campaign Management

Beacon Networks

Applications

Ad Networks

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Core Concepts

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

hellip no hellip

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

October 2011

History

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

httpwwwbluetoothcom

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Standards iBeacon

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

iBeacon

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

milliwatt

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Distance Vs RSSI

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Operating Systems

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Immediate = 05m

Near = 2m

Far = 30m

Unknown

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

iOS Notifications

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Shape

beacon

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Signal Absorption

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

20 foot ceiling

5 feet 5 feet

206 feet

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Beacons and Chips

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

PayPal

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Beacon Vendors

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

DiegoPricing

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

configuration

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Security

Inventory Location

Management

Battery Manageme

Analytics

Metadata Manageme

Advertising

Brokering

Conditional Access

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

common

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Lighthouse Phunware

iAD Adwords

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

TimeYears

PlaceLocation name

BeaconGeofence

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Structure

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

Intermission

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon

Why Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Land Rush

Smartphone Usage

OS Market Share

OS Fragmentation

Smartphones Usage

Core Concepts

Standards

History

Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Distance Vs RSSI

Distance v RSSI

Frequency

Applications (3)

Operating Systems

iOS Notifications

Battery Life

Android support

Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Beacons and Chips

Beacon Architecture

Non-iBeacon

Beacon vendors

Beacon Vendors

Beacon Vendors (2)

Beacon Vendors (3)

Beacon Management

Analytics

Data ware housing

Structure (2)

an introduction to bluetooth beacon technology - part i

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