an introduction to ipr for horizon 2020

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

“Intellectual Property & Horizon 2020: How to deal with your intellectual Assets”

Introduction to Intellectual Property

Odysseas SpyroglouIPR, Legal & Financial Issues Expert

Istanbul, 2/2/2016

What is Intellectual Property?

“Intellectual property (IP) refers to creations of the mind, such as:

inventions;

literary and artistic works;

designs;

symbols, names and images used in commerce.” *

*According to WIPO, World Intellectual Property Organisation

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Categories of Intellectual Property?

• Industrialproperty:inventions(patents),trademarks,industrialdesigns

• Artisticworkprotectedbycopyright:originalliteraryandartisticworks,music,televisionbroadcasting,software,databases,architecturaldesigns,advertisingcreationsandmultimedia

• Commercialstrategies:tradesecrets,know-how,confidentialityagreements..**AccordingtoEuropeanUnion(europa.eu)

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How IP is created?

• Research

• Experimentation• Creativity

• EXAMPLES:• ScientificInvention:electronics,drug,etc.

• ProductofCreativity:Movie,song,book,article,

slogan,name,drawing,designetc.

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Why IP is important?

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• Yourideas

• Yourwork

• Yourbusinessadvantage

• Avaluableasset thatmustbe

protected(itcanbetraded)

But what are IP Rights (IPR)?

“IP Rights (IPR) are the rights given to persons over the creations of their minds. They usually give the creator an exclusiveright over the use of his/her creation for a certain period of time.”e.g. Patents, Copyrights, Trade marks …

*According to WTO, World Trade Organisation

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Types of IP Rights

• Copyrights

• Patents

• Trademarks

• (Tradesecrets)

• ‼ProtectionstillinnationallevelratherthanEU*

• ApplytoEuropeanPatentOfficebutEuropeanpatentneedstobevalidatedbythenationalpatentofficeineachcountrywhereprotectionisrequired.

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Copyrights

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• Providingprotectiontocreators(writers,artists,musiccomposers,etc.) ontheircreations.(“works”)

• DoesNOT extendtoideas,onlytoexpressionofthoughts.

• Noneedforregistration(somecountrieshaveasystem)

• Typesofrights:• Economic:financialreward/reproduction,distribution,

publicperformance,broadcasting,translation,adaptation.

• Moral:attribution/recognition,fame,righttoobjecttochanges,adaptations

• Protection:companiesororganisationsofcreators• Duration:usually50yearsafteracreatorsdeath

Trademarks

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• Signusedtoidentifycertaingoodsandservicesbysomeone(personorenterprise)

• Canconsistofaword,combination,abbreviations,names,drawings(logos),3Dshapes,colors,evenmusic.

• Mustbedistinctive• Typesoftrademarks(inadditiontocommercial):

• Collective:membersofanorganization,union• Certification:complywithasetofstandards

• Protection:RegistrationincountryTradeoffices• Duration:usually10years,renewedindefinitely

Industrial Designs

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• Ornamentaloraestheticaspectofanarticle:3Dfeatures,shape,patterns,linesorcolor(instruments,watches,jewelry,houseware,electricalappliances,vehicles,architecturalstructures,textiledesigns,etc.)

• Must“appealtheeye”(aesthetic)• Protection:Registrationincountryauthorised

agencies/tradeoffices• Preventunauthorised copyingorimitation• licenseorauthorizeotherstouse

• Duration:usually5years,renewedupto15

Patents

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• Exclusiverightgrantedinrespectofaninvention• TypesofInventions:

• Newornovel• Non-obvious• Usefulorcapable• “patentablesubjectmatter”

• Rights:• Exclusivityofuseinaterritory• Permissiontolicenseittoothers

• Protection:NationalPatentOffices,EPO• Duration:20years

Trade Secrets

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• ConfidentialBusinessInformation• Providesacompetitiveedgeforthe

company• NotregisteredbutKeptSecret• Protection:

• Throughlegalbindingagreements:Nondisclosure,confidentiality,etc.

• Duration:indefinitely

Sources and more reading

• EuropeanIPRHelpdesk:https://www.iprhelpdesk.eu• GuidetoIPR(EUHelpdesk)

• FactSheetsonIPRinProposalStage

• THEEUSINGLEMARKET:IntellectualProperty

• WIPO:http://www.wipo.int• WIPOAcademy(http://www.wipo.int/academy/en/)

• WTO:Trade-relatedaspectsofIPR• https://www.wto.org/english/tratop_e/trips_e/trips_e.htm

• EPO:https://www.epo.org/

• TURKEYSpecific:• TurkishPatentInstitute: http://www.tpe.gov.tr/

• InternationalChamberofCommerce:PromotingandProtectingIPinTurkey

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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

AleksanderBakowskia.bakowski@idi.ie

ThiesWittigt.wittig@idi.ie

OdysseasSpyroglouo.spyroglou@idi.ie

PeterParsonsp.parsons@idi.ie

Contact:

Office AddressTurkey in Horizon 2020 Project

No:6/2 Mustafa Kemal Mah. 2119. Sok.06520 Çankaya/Ankara,Turkey

Tel: +90 312 219 69 80http://www.turkeyinh2020.eu/

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

Thank you!Teşekkür ederim!

Credits / Disclaimer

© “Turkey in Horizon 2020”Theinformationandadvicecontainedinthispresentation arethesoleresponsibilityoftheprojectteamandcaninnowaybetakentoreflecttheviewsoftheEuropeanUnion. Theteamof"TurkeyinHorizon2020"projectisnotresponsiblefortheconsequencesoferrorsoromissionshereinenclosed. Re-useofinformationcontainedinthispresentationfornon-commercialpurposesisauthorisedandfreeofcharge,providedthesourceisacknowledged.Ourprojectteamisnotresponsibleforanyimpactoradverseeffectsonthirdpartiesconnectedwiththeuseorre-usemadeoftheinformationcontainedinthispresentation.

CreditsIntellectual property protection law and rights (Copyright) / Slide 1 / Jakub Jirsak, 123RF.com World Intellectual Property Organization (WIPO) (CC BY-ND 2.0) / Slide 2 / United States Mission Geneva, Flickr.comThe European Commission - Berlaymont Building (CC BY 2.0) / Slide 3 / www.GlynLowe.com, Flickr.comCrystals patents hunters (CC BY-NC 2.0) / Slide 4 / andrew matthews, Flickr.comBeauty at the help desk, (CC BY-SA 2.0) / Slide 5 / Quinn Dombrowski, Flickr.comWorld Trade Organization ((CC BY-SA 2.0 / Slide 6 /World Trade Organization, Flickr.comWhat's not wrong with PIPA and SOPA (CC BY-SA 2.0) / Slide 7 / opensource.com, Flickr.comLarge copyright sign made of jigsaw puzzle pieces (CC BY- 2.0) / Slide 8, 16 / Horia Varlan, Flickr.com24/96 (CC BY-ND 2.0) / Slide 9/ Jason Devaun, Flickr.comAttention Start up Workshop, (CC BY-ND 2.0) / Slide 10 / Camilo Rueda López, Flickr.comMolecule display, (CC BY 2.0) / Slide 11 / Christian Guthier, Flickr.comSecret Corridor, (CC BY 2.0) / Slide 12 / B4bees .(2m views), Flickr.comEducation Reform, (CC BY-SA 2.0)/ Slide 13/ Created by Jessica Duensing for Opensource.comTea in the spotlight (CC BY-ND 2.0) / Slide 14 / captain.orange, Flickr.comLarge copyright sign made of jigsaw puzzle pieces (CC BY- 2.0) / Slide 15 / Horia Varlan, Flickr.comYou can check the Creative Commons Licences here: https://creativecommons.org/licenses/

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