an introduction to real-time marketing; a blab pov
Post on 08-May-2015
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Confidential, all rights reserved 1
An intro to real-time marketing
A Blab POV
WHAT IF
you could cull insights from
conversations as they start
trending
ALL IN
REAL TIME
take action by creating and
publishing content that builds
on the category buzz
and influence the cultural
conversation
HELLO
REAL TIME
MARKETING
BRANDS ARE
LAGGING
BEHIND
CONSUMERS
PEOPLE
HAVE
NEVER
HAD SO
MUCH
POWER
Confidential, all rights reserved 6
TODAY WE
CREATE
OUR OWN
STORIES
7
IT FRAMES
OUR VERY
BEHAVIOR
Confidential, all rights reserved 8
AND
RELEVANCE
HAS TO BE
ACHIEVED
EVERY DAY
Confidential, all rights reserved 9
THE LIFESPAN
OF A TRENDING
CONVERSATION
IS SHORTER
THAN EVER
10
THEY COME
AND GO IN A
MATTER OF
DAYS
TED WILLIAMS
11
THE
PURCHASE
CYCLE HAS
COLLAPSED
Confidential, all rights reserved 12
MORE THAN
EVER,
INFLUENCE
IS IN THE
EYE OF THE
BEHOLDER
Confidential, all rights reserved 13
WE
EXPECT A
LOT FROM
BRANDS
Confidential, all rights reserved 14
TO LISTEN
Confidential, all rights reserved 15
TO PAY
ATTENTION
Confidential, all rights reserved 16
AND TO ACT
NOT JUST
EAVESDROP
17
REGAIN
RELEVANCY
IN AN ADHD
AFFLICTED
WORLD
18
AND INFLUENCE
THE CULTURAL
CONVERSATION
THROUGH
REAL TIME
MARKETING
Confidential, all rights reserved 19
VISIT US
www.blabbings.com
CONTACT US
info@blabbings.com
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