an introduction to utility marketing for dietitians

Utility Marketing: the reason why you should blog…

Delivered by Andy Bargery & Bernie MitchellBDA London BranchNovember 2013 Meeting

What on earth is this all about?

In the next 15 minutes you are going to learn about:

1. Being known for something2. Becoming a utility3. How to commit and focus

Being Known for Something

Being Known for One Thing

Becoming a Utility

Understanding your audience

Write some stuff; put it on your website; people will come. Simples!

“How long did it take to make that brochure?”

Build Traffic. Build Interest.

Where are you?

“Everyone is connected, connect your business to

everyone”

Mitch JoelAuthor, Six Pixels of Separation

Relationships are key

No Quick Fix

Tell your story.AND repurpose that story

Tell me 10 things about your business.

How one man blogged

his way from broke to

$10 million

“Out of sight is out of mind and out of mind is out of money honey”

Mae West

EMAIL MARKETIN

GDon’t Sell

It is all about intent.

"sign up here so that I can email you when I need something, ask you to buy something or maybe even send you a desperate invite two days before a big event that I need people to attend in which is about me and not you and I hope something good will happen “

Last bit…….

Andy Bargery+44 (0)20 3691 0599www.klaxonmarketing.co.ukandybargery@klaxonmarketing.co.uk

Bernie Mitchell+44 (0)7941 428 167www.engaging-people.combernie@engaging-people.com