an update of the social media landscape (june 2013)

What’s Up with Social Media?

June 2013

Social Medi

aMarketing

PR Digital

In-House

It’s a Level Playing Field

• Social media monitoring • Having a social media presence• Publishing and sharing content

……..they’re all table stakes.

Brands using social media Social media is important for my business

• Brands need to be creative

• Brands need to be creative

• Brands need to be engaged

• Brands need to be creative

• Brands need to be engaged

• Brands need to think out of the box

• Brands need to be creative• Brands need to be engaged• They need to think out of

the box• They need to stay

committed money to stay relevant and competitive

The Social Media Landscape

665M daily users,1.1 billion monthly active users

288M monthly active users, 500 million registered accounts

1 billion active monthly visitors, 6 billion hours of video watched a month

359M monthly active users

200M+ users, 64% of outside U.S.

48.7M users, 2.5 billion pageviews

117M unique visitors, 5 billion pageviews a month

• Facebook remains the most popular social network: 63% of Internet users and 93% of social media users said they’re on Facebook.

• 20% of Internet users are on Twitter• 18% of Internet users are on LinkedIn• 63% social media users read

Facebook posts, tweets and/or LinkedIn updates every day.

Source: Media Technology Monitor

Source: Trifunk Media

Benefits?

• SEO• Content distribution• Google Hangouts to do real-time virtual

meetings, do presentations, brainstorm• Create circles for target audiences (e.g.

influencers, analysts, bloggers, reporters)

100M active users

Total number of photos posted: 4B

Average number of daily users: 7.3M

Number of photos posted daily: 40M

1.06M subscribers

673,000 subscribers

838,000 subscribers

1.36M subscribers

$1-billion snaps up Instagram for $1-billion

Yahoo buys Tumblr for $1.1-billion

Deals, Tinkering & ROI

Money Talks“On Tumblr, there’s a number of different places where we think we can monetize in a way that is meaningful and really additive to the user experience. – Marissa Mayer, Yahoo

“The advertising business is going extremely well for us. Brand advertisers, TV partners, sportswear company say 13x more effective ad deal with us than any other online ad spends. If you RT their tweets, people get discounts. Works well. Cadbury saw a 20% brand lift on Twitter ads. Oreo 10% more product sales.- Dick Costelo, Twitter

‘‘We aspire to have ads, to show ads that improve the content experience over time. And if we continue making progress on this, then one day we can get there.’’- Mark Zuckberg

Thanks!markevans.ca

@markevans

mark@markevans.ca

http://bit.ly/startupscanada

markevanstech.com