analysis of fitness industry
Post on 27-Jan-2015
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Analysis of New Zealand’s Fitness
Industry
Situation
Bill and Shirley of Fit’ n’ Well fitness centres wish to expand into New Zealand, however are unsure of the business environment
N.Z Fitness Industry
Environment
Before we make any decisions, wewould first have to take intoconsideration these factors......
Obesity
People are choosing a more cheap and easy option, Fast Food
Resulting in nearly 63% of N.Z adults and 29% of children are
at risk due to weight
27%
36%
37%
Adult Weight
Obese OverweightNormal
8%
21%
71%
Children Weight
Obese OverweightNormal
Recession
Due to the recession, it is assumed to decrease membership sales.....
However according to most gyms, they seem to be reasonably unaffected
“Have some of our gym members had to make some cut backs? Yes! Absolutely! But NOT at the expense of sacrificing their gym memberships.”
Mark WoodgateOwner and Fitness Director of Body Blueprint Personal
Training
Home Fitness
In today’s modern society, not many people have the time to go to gyms, so they are turning to other forms such as......
Home fitness DVD’s and Electronic devices such as Wii Fit and iJoyRide
Competition
New Zealand has over 700 listed gyms such as Les Mills, Club Physical and Contours
Recommendation
After taking these into consideration, I would recommend that Fit’ n’ Well not
to expand into New Zealand and continue operations in Australia.
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