analysis of market share of ‘vanity’

Analysis of market share of ‘Vanity’ in Domestic market

Presented by:Priya Rani

Regd.No.2020070407Roll No.44(G)

Chair Person: Reporter: Jyoti Jasdeep Kaur Regd.no.2020070312 Regd.no.2020070498Roll No.45 Roll No.46

SIGNIFICANCE OF LOGO

The “Flame” signifies growth i.e. growth of the company along with each and every individual associated with it whether he/ she is a worker, an employee, employer, shareholder and customer.

The “Stick” symbolizes cotton that is basic raw material for the core product of Vardhman.

The “V” stands for the Vardhman Group.

ABOUT VARDHMAN……..

Vardhman is a major integrated textile producer in India. The Group was setup in 1965 at Ludhiana, Northern India. The Group recorded a turnover of Rs.2210 crores (about US$ 500 million) in FY 2007-08. The Group portfolio includes manufacturing and marketing of Yarns, Fabrics, Sewing Threads, Fibre and Alloy Steel.

THREAD OVERVIEW

In India, Vardhman is synonymous with threads. Not just threads for clothes, but for wallets, hand bags, suitcases, shoes, tents, industrial applications and even kite-flying.

Reputed manufacturers and buying houses prefer Vardhman because of its commitment to quality and service. The company fulfils IS/ISO

9001:2000 requirements and the products manufactured are azo free.

COMPANY PORTFOLIO

Sewing Thread: Vardhman is the second largest producer of sewing thread in the country. The sewing thread manufacturing capacity is being expanded from present 17 tons per day to 22 tons per day in its sewing thread plants located at Hoshiarpur, Baddi and Ludhiana. Sewing threads contributes 12 percent of the group turnover.

VARDHMAN ON WORLD MAP

BANGLADESH U.K. RUSSIA

INDONESIA SAUDI ARABIA ISRAEL

CHINA SINGAPORE ITALY

CANADA USA SRI LANKA

JAPAN COLOMBIA VENEZUELA

SPAIN KOREA EGYPT VIETNAM SWITZERLAND NEWZEALAND

GERMANY MALAYSIA GREECE

MANUFACTURING & DISTRIBUTION NETWORK

HOSHIARPUR DELHI INDORE MALERKOTLA KANPUR KOLKATA CHANDIGARH PATNA MUMBAI LUDHIANA MANDIDEEP BANGLORE BADDI AHMEDABAD CHENNAI BATHINDA BARUCH TIRUPPUR

CUSTOMERS

STEEL: Telco, Ashok Leyland, Maruti, Hindustan Motors, M&M, Escorts, Toyota etc.

FABRIC: GAP, Banana republic, Ann Taylor, Espirit etc.

YARN: Arvind Mills, Ginni International, Rolex, OCL etc.

SEWING THREAD: Duke, Sportking, Octive, Neva Garments etc.

COMPETITORS

Arvind Mills Indo Rama SyntheticsAlok Industries Welspun IndiaThread India Abhishek IndustriesSunrise Oswal IndustriesMalwa Madura CoatsCentury Enka Rajasthan Spinning Co.Raymond India Garden Silk MillsNahar Spinning Mills

VANITY-THREADING THREAD

OBJECTIVES OF THE STUDY

To know the market share of ‘vanity’ in domestic market. Customer satisfaction level for ‘vanity’. Are promotional schemes attracting customers? Find out the untapped area.

ABOUT ‘VANITY’

Vanity was launched in the year 2003 as a specialist eyebrow threading thread.

KEY FEATURES: India's only specialist eyebrow threading thread. Made of the finest quality cotton on state of the art machines. With anti-bacterial treatment which protects your skin from any kind

of allergy or infection. Good elasticity to withstand stress during usage. Uniform structure of the thread makes it smooth over skin surface. Vanity is available in an attractive box pack of 10 spools. Each pink

colored spool is also individually packed in a box.

RESEARCH METHODOLOGY

Primary data- Questionnaire Secondary data- Company websites

ANALYSIS

Ques.1 Which brand is being used for threading?

5149

0

20

40

60

80

100

%age

Vardhman

Coats

Ques.2 Thread is purchased as bulk or loose packs?

71

29

0

20

40

60

80

100

%age

Bulk

Loose bulk

Ques.3 Source of purchasing thread

25

8

67

0

20

40

60

80

100

No.ofparlours

B.Parlours

Dealers

Delivery Man

Ques.4 Response about Vardhman thread.

2614

29

0102030405060708090

100

%age

Long lasting

Better results

Easily available

Good quality

Ques.5 From how long time parlours are using these threads?

125310919

2518

0102030405060708090

100

vardhman coats

zero-two

two-four

four-six

more than six

Ques.6 Satisfaction level of using Vardhman thread.

41

10

0

10

20

30

40

50

60

70

80

90

100

satisfectionlevel

Yes

No

Ques.7 Are promotional schemes beneficial for customers?

22

78

0

10

20

30

40

50

60

70

80

90

100

%age

Yes

No

CONCLUSION

Although the market share of Vardhman is more but there is subtle competition from Coats.

Customers are not much aware of availability of the thread ‘Vanity’ in market. They are also unknown about the features of the thread.

The terms and conditions and delivery service has been found to be better in comparison to competitors.

The compatibility between dealers and company has proved to be conductive for promoting the sales of eye brow thread in comparison to its competitors.

LIMITATION

There was such a wide area. So, it was not easy to cover the whole area for survey.

Some beauticians were not willing to give their views about the thread.

Some beauticians were not aware of the thread ‘Vanity’. So, it was difficult to make them aware of the product individually.

RECOMMANDATION

Customers are not aware of the thread eye brow thread ‘Vanity’. So, company must do some seminars, provide print ads and some other promotional schemes to the customers so that they may be more aware about the thread

Company must also improve the quality of the thread so that customer may be satisfied from the quality of the thread.

There should be a proper way of marketing of the thread. Price of the product should be reasonable. So that customers

may easily purchase it.

COMPANY’S SITES

http://www.vardhman.in/about_vardhman.asp http://www.vardhmanthreads.com/

eyebrowthreading.html http://www.vardhmanthreads.com/tailoring.html http://www.vardhman.in/

investor_financialperformance.asp http://www.vardhman.in/overseas_overview.asp www.amefird.com

I learn a lot about how to analyze the market……….

Customer’s level of satisfaction…………

THAT’S ALL WHAT I HAVE DONE FROM MY SIX WEEKS TRAINING……………………………………

THANK YOU