analysis of store wrangler

STORE OPERATIONS ASSIGNMENT

Submitted By:Aashita Rohatgi

Rekha JainMFM II

WRANGLER

American manufacturer Founded in 1940 Brand is owned by the VF

Corporation Headquarter: Greensboro, North

Carolina in the United States

STORE LAYOUT

STORE DETAILS

OPENING PROCEDURE

OPENING PROCEDURE

An automated processMonitored by remote systemDone in the presence of store manager and a

few security staffsStore is illuminated wellPrayers offeredSwitch on their systemsOrganise their technical gadgets and systemsWork on the ambience of the store after the

outsetTemperature managementFragrance is addedHousekeeping undertaken twice a day

CLOSING PROCEDURE The store shutter get downs to half at 8:50 pm to restrict

further entries of the customers. Before closing the store, a regular sales report of the day to

their head operating office in Bangalore The dressing and undressing of the mannequins is done

either after closing the store or before the arrival of the customers the next morning

MERCHANDISE LINE

Casual shirt (basic and

mandarin color)

Rs.1595 to Rs.2295

Denims Rs.2595 to Rs.4095

Half sleeves shirt Rs.1395 to Rs.1695

Half sleeves t-shirt Rs.695 to Rs.1595

Belts Rs.995 to Rs.1595

Bags Rs.2095

Trousers Rs.2495 to Rs.3095

PRODUCTIVITY MEASURES

Gross margin 5,00,000

Net sales 10,00,000

COGS 5,00,000

GMROI 0.12

GMROS 714.285

GMROL 0.69

Gross margin return on investment (GMROI)

= Gross margin/investment

Gross margin return on space (GMROS)

= Gross margin/ area of the store

Gross margin return on labour (GMROL)

= Gross margin/ salaries

PROFITABILITY MEASURES

• Return on asset (ROA)

= Net profit/ total assets

• Return on net worth (RONW)

= Net profit/ owner’s equity

• Net profit margin (NPM)

= Net profit/ total sales

ROA 0.10

RONW 0.075

NPM 0.30

OTHER DETAILS

Current Stock 24 Lakhs

Commencement of

Business

30-40 lakhs

Profit Margin 60-40 ratio

COLOUR BLOCKING

Colour blocking used as a tool to merchandise products for sale

Used to make it easier to shop and more visually coherent

Colour blocking technique adapted by Wrangler store, P&M mall is light to dark, which transcends from the left to right end of the merchandise arranged in the store

PLANOGRAM

Shows how and where specific retail products should be placed on retail shelves

Planogram is a skill used in merchandising and retail space planning

Name of their Planogram: Mockshop

GAP ANALYSIS

GAP analysis is the comparison of actual performance with potential or desired performance.

SOP COMPARISON WITH A NATIONAL BRAND

SL.NO. PARTICULARS WRANGLER W

1 Area 700 sq. ft. 800 sq. ft.

2 No. of Employees 5 (including the manager)

4 (including the manager)

3 Opening; Closing Time 11 am; 9 pm 10 am; 9 pm

4 Opening; Closing Authority Sales Associate/Manager

Manager

5 Store Maintenance Twice a day Thrice a day

6 Billing Software Shopperine Shopper

7 Monthly Sales 10 lakhs 12 lakhs

8 Seasonal Investment in Inventory

70 lakhs 85 lakhs

9 Type of store Franchisee Franchisee

STORE DETAILS

Particulars Wrangler W

Gross margin 5,00,000 7,00,000

Net sales 10,00,000 12,00,000

COGS 5,00,000 5,50,000

GMROI 0.12 0.21

GMROS 714.285 689.76

GMROL 0.69 0.7

PRODUCTIVITY MEASURES-A COMPARITIVE ANALYSIS

STORE LAYOUT

SOP COMPARISON WITH A INTERNATIONAL BRAND

SL.NO. PARTICULARS WRANGLER PUMA

1 Area 700 sq. ft. 700 sq. ft.

2 No. of Employees 5 (including the manager)

6 (including the manager)

3 Opening; Closing Time 11 am; 9 pm 11 am; 9:15 pm

4 Opening; Closing Authority Sales Associate/Manager

Owner

5 Store Maintenance Twice a day Twice a day

6 Billing Software Shopperine Retail Pro

7 Monthly Sales 10 lakhs 15 lakhs

8 Seasonal Investment in Inventory

70 lakhs 80 lakhs

9 Type of store Franchisee Franchisee

STORE DETAILS

Sandals Rs.1299 to Rs.2799

Slippers Rs.599 to Rs.1799

Shoes (running) Rs.1799 to Rs.5499

Sneakers Rs.1999 to Rs.4999

T-shirts Rs.999 to Rs.3799

Polo Rs.1099 to Rs.2999

Shorts and track-pants Rs.1099 to Rs.4999

Casual shirt (basic and mandarin color)

Rs.1595 to Rs.2295

Denims Rs.2595 to Rs.4095

Half sleeves shirt Rs.1395 to Rs.1695

Half sleeves t-shirt Rs.695 to Rs.1595

Belts Rs.995 to Rs.1595

Bags Rs.2095

Trousers Rs.2495 to Rs.3095

PRODUCT LINE COMPARISON

Particulars Wrangler Puma

Gross margin 5,00,000 4,00,000

Net sales 10,00,000 15,00,000

COGS 5,00,000 11,00,000

GMROI 0.12 0.3

GMROS 714.285 615.38

GMROL 0.69 4.44

PRODUCTIVITY MEASURES-A COMPARITIVE ANALYSIS

STORE LAYOUT

THANK YOU