analytical anarchy

WITHDRAWAL

Cailun Booker, Kelly Coonan, Samantha Chavez, Kirby Dunavin, Sara McGee

STREET CROSSING RESEARCH

• Law Abiders

• Calculated Risk Takers

• Brazen Risk Takers

CALCULATED RISK TAKERS86% of UT students are calculated risk takers

WITHDRAWAL RESEARCH ONLINE SURVEY

Condoms: #1 Contraceptive Choice

Risk Importance

WITHDRAWAL RESEARCH IN-DEPTH INTERVIEW

8 groups of 15 participants

Insights-Peer influence-Males are prepared-Females rely on the pill-Aware of the risk-Knowing your partner

DOWNTOWN INTERVIEWS

DETAILS: 6TH STREET, 2/16/2012, 11 PM – 2 AM

• Insights

•Males are more

•Most people are aware of risks

• “knowing” the partner makes a difference

SOLUTION AND EXECUTIONS

Educational Pamphlet

Condom design and event

SOLUTION AND EXECUTIONSTV screens

SOLUTION AND EXECUTIONS

Condom vending machines

THANK YOU!Questions?

Business