analytics reports

© 2010 MediaMind Technologies Inc. | All rights reserved

Audience and Geo reports

Michal Sela

January 2011

Analytics Reports

© 2010 MediaMind Technologies Inc. | All rights reserved

▸Audience report▸Geo settings▸Geo reports

Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved

Analyze your target audiences and see how they responded to your ads

Audience Summary Report

© 2010 MediaMind Technologies Inc. | All rights reserved

Audience Summary Report

▸ Presents campaign performance by audiences as defined in the delivery group settings or in SVP

© 2010 MediaMind Technologies Inc. | All rights reserved

Report Data Structure

▸ All data will be grouped according to the audiences defined in the “Targeted Audience” section in MediaMind

▸ An audience can be comprised of 2 or more elements, e.g., location + type.

▸ The audience will appear as one unit and cannot be broken down to its elements.

© 2010 MediaMind Technologies Inc. | All rights reserved

Audience Summary Report

▸ Available Data• Impressions data

• Dwell and interactions

• Conversions data

▸ Data Exceptions• Impressions without audience will be aggregated as 'Untargeted“

© 2010 MediaMind Technologies Inc. | All rights reserved

Audience Summary Report

▸ Available as a predefined report under “Targeting and SV Pro” and in the Cookie Level Data.

▸ Supports all date resolutions

▸ Available as a flat or formatted report

© 2010 MediaMind Technologies Inc. | All rights reserved

Remember Joe? Now meet Ben

Joe wants to know how his campaign

performed for each target audience.

David, the media planner, will help him figure out the report.

© 2010 MediaMind Technologies Inc. | All rights reserved

A Reminder - Our Ads and Target Audiences

New Yorkers:

WA:

Default delivery group

Default image

Ad1: NY to WA

Ad3: NY to FL

Ad2: NY to CA

Ad1: WA to NY

Ad3: WA to FL

Ad2: WA to CA

© 2010 MediaMind Technologies Inc. | All rights reserved

Let’s Generate the Report!

▸ Only campaigns with a target audience will appear in the creation page

▸ The data can be broken down to the product level

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

Which audience performed best in the

way of clicks?What can you learn from

this?What is “Untargeted”?

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

So what’s new?

Monitor your media buy, especially when buying

targeted mediaLearn about your

audience for future campaigns

© 2010 MediaMind Technologies Inc. | All rights reserved

Better analyze your campaign’s performance and media buy in different geo segmentations

Geo Reports

© 2010 MediaMind Technologies Inc. | All rights reserved

All New Geo Reports

▸ 3 new reports• Geo Performance Summary Report

• Geo By Site Report

• Geo Adjusted Unique Metrics Summary

▸ 4 data levels• Countries

• States/regions

• Cities

• DMA (USA only)

• Also available in the Cookie Level Data without any special setup.

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo Performance Summary Report

▸ To have these reports you don’t necessarily have to use geo targeting!

© 2010 MediaMind Technologies Inc. | All rights reserved

Which Settings?

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo settings – How to Collect Data

Collect Geo Data must be enabled on the advertiser level by Tier 2

AM – Define* up to 1600 cities you’re interested in

Assign to “All Campaigns” or “Future Campaigns”. You can also change the settings on the campaign level

*Default cities will be set according to the account’s settings

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo Settings

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo Settings - Notes

▸ The default cities will be set according to the country set on the account level.

Impressions for cities not selected in the advertiser/campaign levels will appear under “Other Cities” in the report

▸ Data will be collected for all countries/states/regions/ DMAs regardless of the cities selected

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo Settings - Notes

▸ Data collected before enabling geo collection will be grouped under N/A in the report

▸ When selecting different cities in the middle of the campaign, the “new” cities will only be displayed as of the change date

▸ Data will start being collected immediately

▸ Use “Top cities in the US” for easy selection

© 2010 MediaMind Technologies Inc. | All rights reserved

Let’s See Our Reports

▸ Available as predefined reports under Geo Reports and in the Cookie Level Data.

▸ Supports all date resolutions

▸ Available as flat or formatted reports

© 2010 MediaMind Technologies Inc. | All rights reserved

Back to Joe

▸ Joe wants to know how his campaign performed in all cities.

▸ What should he do?

© 2010 MediaMind Technologies Inc. | All rights reserved

New Geo Reports

Geo Performance Summary

Geo by Site

Geo Adjusted Unique summary

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo Reports Setup – Special Features

Select the preferred data

level

Customize the report data

level according to your needs

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

Which city performed best in the way of clicks?

What can you learn from this?How is “untargeted” from the

audience report reflected here?

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo data

▸ Available Data• Impressions data

• Dwell and interactions

• Conversion

▸ Impressions with unrecognized IPs will be aggregated in an “Unrecognized” group.

▸ If the top 100 cities are displayed, the rest of the cities will be aggregated in an “Out of Top 100 Cities” group

▸ Cities that were not defined in the geo settings will appear under “Other Cities”

▸ N/A appears for data collected before geo collection was enabled.

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

What is the Difference Between the Geo Reports

and Geo Targeting?

© 2010 MediaMind Technologies Inc. | All rights reserved

What is the Difference Between Geo Report and Geo Targeting?

▸ You can use geo targeting without collecting geo data

▸ Geo targeting can also be done on lower levels like the zip code. The lowest level in the geo reports is cities.

▸ Geo locations in the geo targeting can use “and”/”or” logical signs.

Get the whole picture with an additional locations breakdown

© 2010 MediaMind Technologies Inc. | All rights reserved

New Geo Reports

Geo Performance Summary

Geo by Site

Geo Adjusted Unique summary

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo Adjusted Unique Report

▸ Uses a statistical model

▸ Available Data• Impressions data

• Dwell and interactions

• Conversion

• Expansions

• video

© 2010 MediaMind Technologies Inc. | All rights reserved

Geo Adjusted Unique Summary

▸ The report appears in a flat Excel format

▸ Available for all geo data levels

▸ Date resolution• Weeks

• Month

• Totals

© 2010 MediaMind Technologies Inc. | All rights reserved

▸ Break down your data into different categoriesBy geo location

By audience type

▸ See which audiences and locations best performed

Summary

© 2010 MediaMind Technologies Inc. | All rights reserved

▸ All upgraded MediaMind clients will be given the permission to see the geo and audience reports by tier 2 as well as configuring the geo settingsThe Geo Reports will be available from early February.

The Audience report will be available from the moment of upgrading.

▸ Geo custom report users will be upgraded gradually until the end of the beta

Permissions During the Beta

© 2010 MediaMind Technologies Inc. | All rights reserved

Q&A

www.mediamind.com

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank You!