anand sanwal, cb insights // what's next?
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CB INSIGHTSTM1#DATADRIVENNYC@CBINSIGHTSCB INSIGHTSTM
WHAT’S NEXT? AND LESSONS LEARNED BUILDING A DATA COMPANYSEPTEMBER 8, 2015
CB INSIGHTSTM2#DATADRIVENNYC@CBINSIGHTS
CB INSIGHTSTM
CB Insights is a National Science Foundation backed company that uses data to provide VCs, corporate strategy, M&A teams and business development professionals with intelligence on emerging companies and disruptive technology trends.
CB Insights is based in NYC, is revenue-funded with an amazing talented team and growing like a weed.
To see how our data can make your life easier, visitwww.cbinsights.com
www.cbinsights.com [website]@cbinsights [Twitter]@asanwal [Twitter]
CB INSIGHTSTM3#DATADRIVENNYC@CBINSIGHTS
ABOUT US
#560
A few of our customers...
Mentioned by media over 500 times this year
CB INSIGHTSTM4#DATADRIVENNYC@CBINSIGHTS
Revenue-funded
Profitable & growing like a weed
24 people at the end of 2014
53 now and 70 by year end
CB INSIGHTSTM7#DATADRIVENNYC@CBINSIGHTS
WE’VE SEEN IT PLAY OUT IN OTHER FIELDS USING PREDICTIVE ANALYTICS
Political Forecasting
Professional Sports
CB INSIGHTSTM8#DATADRIVENNYC@CBINSIGHTS
BUT MASSIVE BUSINESS DECISIONS STILL RELY ALMOST EXCLUSIVELY ON PUNDITRY
• Who do we acquire?
• What’s the next big high-growth industry?
• Who is our next customer?
• Which startups/emerging threats might be disruptive to our existing business?
• What is our competitor’s strategy and likely next move?
• Which emerging business models, products, companies are gaining momentum?
CB INSIGHTSTM9#DATADRIVENNYC@CBINSIGHTS
CUZ TODAY, WE RELY ON MBAS
• Management consulting
• Industry analysts
• Sundry advisors
CB INSIGHTSTM10#DATADRIVENNYC@CBINSIGHTS
AND SO DECISIONS GET MADE LIKE THIS
Predictive analytics is not about replacing intuition but challenging and augmenting intuition
CB INSIGHTSTM11#DATADRIVENNYC@CBINSIGHTS
YOUR NEXT GREAT INVESTMENT (OR THREAT)
To find out which companies might be next to ascend, CB Insights, which tracks venture capital and start-ups, conducted an analysis for The New York Times. CB Insights used a proprietary software tool called Mosaic, which analyzes dozens of factors about a start-up, including the amount of money raised by a company, employee turnover, news and social media mentions, awards, customer growth and partnerships. It also examines the overall health of the industry in which the start-up competes, as well as what can be known about the quality of a company’s investors.
CB Insights won a grant from the National Science Foundation to build Mosaic, using machine learning and data science to turn unstructured text into a quantitative tool to measure company health.
CB INSIGHTSTM12#DATADRIVENNYC@CBINSIGHTS
MOSAIC - MONEYBALL FOR STARTUPS
Can we solve the thin file problem?
Score companies on the 3 Ms
• Market• Money• Momentum
CB INSIGHTSTM15#DATADRIVENNYC@CBINSIGHTS
THE NEXT HOT MARKET – GOING BEYOND MONEY
Bring in other factors to identify hot, emerging industries:
• Money• Media sentiment• Chatter (news & social media)• Hiring activity in the industry• Quality of investors• Size & quality of acquirers• Past exits
CB INSIGHTSTM17#DATADRIVENNYC@CBINSIGHTS
YOUR NEXT CUSTOMER
Sales processes are hopelessly antiquated
• Company similarity engine
• Ideal prospect profile to identify more companies like those
• Identify the lead and then give you ongoing intelligence to nurture that lead until they become a customer
CB INSIGHTSTM19#DATADRIVENNYC@CBINSIGHTS
WHAT’S NEXT FOR YOUR COMPETITORS?
The Business Social Graph showed Goldman’s bets in blockchain and bitcoin vs peers like JP Morgan Chase who’ve not made moves in the digital currency space.
CB INSIGHTSTM20#DATADRIVENNYC@CBINSIGHTS
LESSONS LEARNED
BUILDING A
DATA COMPANYYour mileage may vary(these are not rules)
CB INSIGHTSTM24#DATADRIVENNYC@CBINSIGHTS
DON’T BUILD IN SOMEONE ELSE’S SANDBOX
“Don’t be a Google Bitch,
don’t be a Facebook Bitch,
and Don’t be a Twitter Bitch.
Be your own Bitch.”
CB INSIGHTSTM25#DATADRIVENNYC@CBINSIGHTS
WE’RE NOT SELLING DATA. WE’RE SELLING WHAT DATA ENABLES.
Look good in front of your boss, customers, partners, etc.
CB INSIGHTSTM26#DATADRIVENNYC@CBINSIGHTS
GOD ALGORITHMS ARE TOUGH TO SELL (ESPECIALLY RIGHT OUT OF THE GATES)
Build trust & credibility with your data over time.
Offer visibility into how the algo works and it’s drivers.
Then predictive analytics and God algorithms become more practical.
CB INSIGHTSTM27#DATADRIVENNYC@CBINSIGHTS
BIG COMPANIES WHO WANT TO “PARTNER” BUT HAVE NO MONEY ARE A WASTE OF TIME
“Joint value creation”
CB INSIGHTSTM28#DATADRIVENNYC@CBINSIGHTS
Distribution partnerships
sound good but...they almost never work
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ONCE YOU HAVE DATA, CUSTOMERS WILL TELL YOU WHERE THEY WANT YOU TO GO
CB INSIGHTSTM30#DATADRIVENNYC@CBINSIGHTS
CB INSIGHTSTM
CB Insights is a National Science Foundation backed company that uses data to provide VCs, corporate strategy, M&A teams and business development professionals with intelligence on emerging companies and disruptive technology trends.
CB Insights is based in NYC, is revenue-funded with an amazing talented team and growing like a weed.
To see how our data can make your life easier, visitwww.cbinsights.com
www.cbinsights.com [website]@cbinsights [Twitter]@asanwal [Twitter]
If you’re interested in tech, what’s next, startups, VC, etc., join 98,000 others and get our free newsletter.
www.cbinsights.com/research-newsletter
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