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My Double Page Spread Planning and Experimenting

By Kaya Sumbland

Technologies I used do this I used • Microsoft Power-Point• Photoshop CS6• Paint• Windows Movie Maker (to edit video)

In this presentation is the double page spreads I have made, the interview feedback I received from the public and basics on the concept behind my spreads and newspaper advert.

Some images are not my own, but taken from online – however, if I do use them in my ancillary, than all images would be my own and would be taken with proper editing, angles, and mise-en-scene!!

Thus, what you are about to see if taken and edited properly would not look so fake, all over the place, and amateur, these are

rough drafts

PLAN

PLAN

ROUGH DRAFT

Distraction

AUDIENCE FEEDBACK

Killing people mindsDon’t like graphGood typography Messy layout – don’t know where to look

Intimating people Dark figure you don’t notice – brainwashInteresting figure - mysteriousLiked title

PLAN

acebook, twitter, tumblr all these sites control us in one way or another control us in the to the to be control.

Hegemonyforced many companies – both large and small – to rethink their customer service and marketing. Having suddenly had power wrested from them, many are now

Democracy and interesting methodto get back in the seat. This reshuffling of power has forced many companies – both large and small – to rethink their customer service and marketing. Having suddenly had power wrested.

This reshuffling of power has forced many companies – both large and small – to rethink their customer service and marketing. Having suddenly had power wrested from them, many are now fighting back and employing some experimental and interesting methods to get back in

Social Networking driving seat. This reshuffling of power has forced many companies – both large and small – to rethink their customer service and marketing. Having suddenly had power wrested from them, many are now fighting.

PLAN

New Documentary Series Starts Wednesday 9pm

How Controlling Is Social Networking?

ROUGH DRAFT

AUDIENCE FEEDBACK

DullDon’t like graphLooks old fashioned Not creative

Grabs attention more – abnormalInstantly would knowDistorted background looks like nothings clear – your not seeing things for what they areScary photos draw more attention – like slingshot, way more effective

PLAN

ocial influence benchmarks such as Klout,

Social influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to

Hegemonycalculate these scores are still fuzzy at best, marketing departments are using them to decide, essentially, who is worthy of preferential treatment. Individuals who score highly in these metrics are branded "influencers", and their endorsement of a brand is deemed to have greater worth than any old Tom, Dick or Harry.

DeomocracySocial influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to calculate these scores are still fuzzy at best, marketing departments are using them to decide.

Social influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to

Hegemonycalculate these scores are still fuzzy at best, marketing departments are using them to decide, essentially, who

Social influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used tocalculate these scores are still fuzzy at best, marketing departments are using them to decide, essentially, who is worthy of preferential treatment.

Does social media run our world? A new documentary series explores the

hegemony and democracy online.

ROUGH DRAFT

PLAN

ROUGH DRAFT

Do You Feel Freedom Online?Documentary Series Starts Wednesday 9pm

AUDIENCE FEEDBACK

Its not eye catchingLooks like I pad advertisementDoesn't like boxesLikes drop cap

Dark figure you don’t notice – brainwashInteresting figure - mysteriousNot really eye catching though, cant tell what’s on the screen

PLAN

ROUGH DRAFTDoes Social Media Run Our World?

How free really are we online? A new documentary series explores hegemony and democracy.

Social influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to calculate these scores are still fuzzy at best, marketing departments are using them to decide, essentially, who is worthy of preferential treatment.

HegemonyIndividuals who score highly in these metrics are branded "influencers", and their endorsement of a brand is deemed to have greater worth than any old Tom, Dick or Harry. deemed to have greater worth than any old Tom, Dick or Harry. deemed to have greater worth than any old Tom, Dick or Harry. Facebook

Twitter

Instagram

YouTube

Digg

Tumblr

45%

12%

67%

67%

56%

HegemonyIndividuals who score highly in these metrics are branded " influencers", and their endorsement influencers", and their endorsement of a brand is deemed to have greater worth than any old Tom, Dick or Harry. deemed to have greater worth than any old Tom, Dick or Harry. deemed to have greater worth than any old Tom, Dick or Harry.

PLAN

ROUGH DRAFT

Social Networking Is The Puppeteer Of Our WorldNew Documentary Series Starts Wednesday 9pm

AUDIENCE FEEDBACK

Understand puppet idea because of quoteDoesn't like typographyDoesn't like drop cap

Doesn't understand conceptBoringNot interesting

PLAN

Facebook

blogger

pintrestmyspace

insagram

twitter

weheartit

Influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to calculate these scores are still fuzzy at best, marketing departments are using them to decide, essentially, who is worthy of preferential treatment. Individuals who score highly in these metrics are branded "influencers", and their endorsement of a brand is deemed to have greater worth than any old Tom, Dick or Harry.

HegemonyInfluence benchmarks such as Klout, PeerIndex and Kred are also playing a part.

Influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to calculate these scores are still fuzzy at best, Tom, Dick or Harry.

HegemonyInfluence benchmarks such as Klout, PeerIndex and Kred are also playing a part. marketing

Influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to calculate these scores are still fuzzy at best, marketing departments are using them to decide, essentially, who is worthy of preferential treatment. Individuals who score highly in these metrics are branded "influencers", and their endorsement of a brand is deemed to have greater worth than any old Tom, Dick or Harry.

They are the ones who chose what we see

PLAN

ROUGH DRAFT

Are You On Time?New Documentary Series Starts Wednesday 9pm

AUDIENCE FEEDBACK

Likes the comic, humorousLikes layout of textLess confusing

Likes the movements and coloursEye catchingLooks scary – gives sense of wanting to see it

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