andrea coffey brand consultant and product evangelist · €59 phone €53 tablet project loon, ......
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TECHNOLOGICAL ADVANCES Never cease to surprise us
28% of 3-4 year olds
use a tablet
Source: Ofcom, Oct 2013
FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD
is changing
PEOPLE
are changing
TECHNOLOGY
is changing
FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD
is changing
PEOPLE
are changing
TECHNOLOGY
is changing
THE NEXT 5BN
Source: (1) eMarketer, Nov 2013; (2) Eric Schmidt estimate*
[100% of Global
Population]
Internet Population
Global Population
2014
[39% of Global
Population]
2.8 BN
7.2 BN
2020
8 BN
* 8 BN
8 BN
FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD
is changing
PEOPLE
are changing
TECHNOLOGY
is changing
ENTERING A NEW WORLD Of Six Screens (yes, six!)
[MOBILE]
e.g.
Project Ara
[TABLET]
e.g.
Senseg
[DESKTOP]
e.g.
Flutter
[IN-CAR]
e.g. HUD
Windscreens
[TV]
e.g.
Chromecast
e.g. Samsung
Gear, Google
Glass, Contact
lens, Android SDK
[WEARABLE]
ENTERING A NEW WORLD Of Six Screens (yes, six!)
[MOBILE]
e.g.
Project Ara
[TABLET]
e.g.
Senseg
[DESKTOP]
e.g.
Flutter
[IN-CAR]
e.g. HUD
Windscreens
[TV]
e.g.
Chromecast
e.g. Samsung
Gear, Google
Glass, Contact
lens, Android SDK
[WEARABLE]
ENTERING A NEW WORLD Of Six Screens (yes, six!)
[MOBILE]
e.g.
Project Ara
[TABLET]
e.g.
Senseg
[DESKTOP]
e.g.
Flutter
[IN-CAR]
e.g. HUD
Windscreens
[TV]
e.g.
Chromecast
e.g. Samsung
Gear, Google
Glass, Contact
lens, Android SDK
[WEARABLE]
FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD
is changing
PEOPLE
are changing
TECHNOLOGY
is changing
WITH A NEW BREED of consumer
30% Of Google
searches are
mobile (1)
[INFORMATION] MORE ACCESS
12Bn Online videos are
watched every
month (2)
[ENTERTAINMENT] MORE CHOICE
Of all 2013
Christmas
shopping in the IE
was online (3)
[SHOPPING] MUCH MORE ONLINE
28%
Source: (1) ComScore, Jan 2013; (2) ComScore, Aug 2013; (3) Core Media, Feb 2014
Google Confidential and Proprietary
YouTube users are valuable consumers
more likely to buy
electronics, gadgets, or
other devices
more likely to buy /
download digital music,
movies, or books
more likely to buy apps
for their smartphone or
tablet
2.3x
2.8x
3.3x
Source: YouTube Global Audience Study, IPSOS 2013
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