andy goodman jesus gorriti fjord

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Fjord Mobile Design Drivers21st January 2010

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Who are Fjord?

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6 mobile contextsthe condition of being mobile

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1. Cultural ContextCustomisation vs. The Givens

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2. Snackingtime filling & boredom killing

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3. Locationwe know your location& your location matters

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4. Motionyou are in motion therefore

there are limitations (& possibilities)

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5. Identityyou are your SIM

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6. LimitationsMobile devices have

limited input capabilities

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a great mobile user experience= Control + Utility + Bling

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1. Controlefficient ways to get stuff done,

much more than apps or functionality

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2. Utilitywhat makes things work

without you really being aware of it

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3. Blingshowing off

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Thank you :)