angela caddell director for communications, financial education & outreach services campus...

Angela Caddell

Director for Communications,

Financial Education & Outreach Services

Campus

Financial

Education

The Challenge• called ‘Gen Y’, ‘Millennials’,

and ‘Generation Plastic’

• a student loan was the first credit experience for many

• “easy out” philosophy

• sense of entitlement

• connected 24/7

• inflated salary expectations

The Approach positive

inspirational interactive

– content

• real-life stories

• shared perspectives

• quick bites of information

• focus on solutions (not causes)

• open discussion

The Approach– delivery method(s)

YES!• traditional campus

marketing• communication

technologies• social media • guidance & conversation

NO.• e-mail blasts• lecture

The Approach– venue• where do students gather organically?• where do you want them to spend time?• where is your message most relevant?

–timing• when do students gather organically?• when is your message most relevant?

The Approach

– skills• developing a budget• completing the FAFSA• understanding my

credit report• balancing my

checkbook

• multiple touchpoints build skills, change behaviors

–behaviors• using credit cards

responsibly• saving money• reviewing my credit

report annually• tracking my spending

• teachable moments throughout collegiate lifespan

The Approach• multiple delivery mediums– online– social media– face time: in courses– face time: in workshops– address all learning styles, if possible• visual• auditory• kinesthetic

The Approach• audience assessment– what do students value?– what do students know?– what do students need to know?– how do students want to learn?

»focus groups»town hall meeting»student task force

• integrate financial education within existing programs & services

– workshops and seminars

– instructional materials

– train-the-trainer support

– Web text and eNewsletters

– online tools

Solutionsbudgeting

credit

student loan managementsavings

identity theft

Solutions• campus workshops– freshman orientation– GATEWAY and Life Skills courses– financial aid counseling sessions– TRiO programs– associations, clubs, Greek life– training for faculty, staff, student leaders

Solutions• full customization– to reflect your campus– to reflect your students– to complement your existing services

• program consulting & execution– assess campus educational needs– brainstorm delivery options– facilitate activities– implement service strands

Solutions• key messages: student debt management

– higher education is an investment in future earning potential

– if you must borrow to cover school expenses, exhaust all federal loan options before considering private or ‘alternative’ loans

– don’t accept loan funds you don’t need; borrow only what you need to pay school expenses

Solutions• key messages: student debt management

– research scholarship options every year; eligibility requirements change and new programs are added

– reconsider your need for loan funds every semester

– pay attention to your total amount borrowed as you go, and keep your expected first-year salary in mind

[print publications]

Solutions[custom web text]

[web-based tools]

[web-based tools]

Solutions‘smart borrowing’ publication– bridge the gap between entrance and exit

touchpoints

– make the connection among borrowing decisions, debt load and salary expectations

middle school materials– money values and spending patterns are formed

early, often before high school– support financial literacy PASSport requirements

[on the horizon]

Angela Caddell405.234.4495

acaddell@ocap.orgwww.OklahomaMoneyMatters.org